eCommerce Marketing

Join us for MarTech London on Wednesday, 4 March, from 6:30pm at Mercure London Hyde Park, where we’ll explore how MarTech leaders are tackling one of the industry’s biggest challenges: securing and sustaining stakeholder buy-in and executive sponsorship. Building and maintaining executive sponsorship is critical to unlocking MarTech value, yet it remains one of the toughest hurdles organisations face. In this session, guest speaker Ed Ryan from Nisbets will share practical lessons from his experience securing sponsorship, including what’s worked, what hasn’t, and the key insights he’s learned along the way. **What You’ll Learn** Ed will share practical insights drawn from real-world experience, exploring how MarTech leaders successfully secure and sustain executive sponsorship to unlock long-term value. **You’ll gain actionable insights on how to:** * Build compelling business cases that resonate with senior stakeholders * Secure and maintain executive sponsorship to support MarTech initiatives * Navigate organisational challenges and competing priorities * Apply proven lessons and practical approaches to accelerate stakeholder buy-in and impact During this evening, sponsored by Dexata, VWO / AB Tasty, explore how leading organisations are overcoming sponsorship barriers, building internal momentum, and driving measurable MarTech success. RSVP now to connect with fellow MarTech professionals and leave with practical ideas you can apply straight away. **Speakers** **Ed Ryan \| [LinkedIn](https://www.linkedin.com/in/ed-ryan-ab242558/)** Group Head of Customer Insight, Nisbets **About his talk:** *"Navigating the Challenges of Getting Buy-in"* In this session, Ed will share his experience navigating one of the biggest barriers to MarTech success: securing and sustaining stakeholder buy-in. Drawing on real-world examples, he’ll explore the practical strategies, lessons learned, and common pitfalls organisations face when building internal support for data and MarTech initiatives. Attendees will leave with tangible approaches to influencing stakeholders, building momentum, and demonstrating value to drive lasting impact. **About Ed:** Ed Ryan is Group Head of Customer Insight at Nisbets, where he leads customer insight and performance strategy across the UK, Europe and ANZ markets. With over a decade at Nisbets, Ed specialises in customer segmentation, marketing effectiveness, and leveraging data to improve customer experience and commercial outcomes. He has played a key role in advancing the organisation’s data and MarTech capabilities, helping to demonstrate measurable ROI and drive stakeholder buy-in for transformation initiatives. **Maxime Carenton \| [LinkedIn ](https://www.linkedin.com/in/maximecarenton/)***+ Special Guest from AB Tasty* Head of Strategic Accounts, VWO **About their talk:** “How do you build buy-in for experimentation when priorities compete and confidence is fragile?” Drawing on cross-customer insights, this session with Maxime Carenton, Head of Strategic Accounts at VWO, and a special guest from AB Tasty, explores the most common objections teams face when driving experimentation programmes, how successful organisations build internal alignment, and what’s changed when it comes to securing confidence and consensus at scale. Expect practical lessons, recurring patterns observed across organisations, and a forward-looking perspective on navigating buy-in challenges in an evolving experimentation landscape.

Join us for a relaxed, women-only networking evening in Canary Wharf. Connect with women in business, finance and tech in a calm, lightly structured setting over complimentary drinks. This event is ideal whether you’re already running a business, building your career, or exploring your next step in business, finance or tech. 4 March - International Women's Day Edition with special perks and talks (TBC soon). **Limited to 30 women. Drinks included.** **Please note:** The physical GMax Card is not included with this early bird free ticket and is available to paid attendees only. *** ## About the Event This women-only networking event brings together female entrepreneurs, founders and professionals from business, finance and technology for meaningful, face-to-face conversations in London. The atmosphere is friendly and professional, with optional icebreakers and plenty of space for relaxed networking. *** ## Why Attend? * Connect with like-minded women in business, finance and tech * Meet female founders, business owners and professionals * Share ideas, experiences and opportunities * Build genuine, long-term professional relationships * Enjoy a welcoming evening with complimentary drinks **Private WhatsApp Group (310+ members)** Event attendees receive exclusive access to our women-in-business WhatsApp group to stay connected, discover female-led businesses, receive event updates and access special offers. *** ## Venue **Sierra Quebec Bravo, Canary Wharf** A modern business hub in London’s financial district with a calm, low-noise atmosphere - ideal for networking and conversation. Easily accessible via DLR, Jubilee and Elizabeth lines. *** ## Organisers Organised by female partners of tech startups: * **GMax Card** – Digital business cards * **Ciitab** – AI tool for LinkedIn networking automation * **Getshop Today** – UK-based eCommerce platform **Please note:** The physical GMax Card is not included with this early bird free ticket and is available to paid attendees only. *** ## Agenda **6:00 – 7:15 PM** Informal networking over drinks (Ask reception for the women’s networking meetup) **7:15 – 7:45 PM** Optional icebreakers. Quick intro round - everyone gets to introduce themselves to all in 30 seconds. **7:45 – 9:00 PM** Continued informal networking *** ## Important Information * **Women-only event** held in a dedicated, calm section of the venue but other guests may be present in nearby areas * **Dress code:** Smart casual / professional recommended * **Photos & videos:** Media may be captured for promotion. Please let us know if you prefer not to be included * **Please note:** The physical GMax Card is not included with this early bird free ticket and is available to paid attendees only. *** We look forward to welcoming you for an inspiring evening of connection and conversation. **Register early - spaces are limited to 30 women.** Don’t forget to **[join our group](https://www.meetup.com/london-entrepreneur-startup-network-tech-business-ecommerce/)** for future events.

Please note this is a seperate paid for event that is brought to you by the organiser of KCE. If you wish to attend you will need to sign up in the link below. 🌟 **Kanban Edge 2026: The Ultimate Kanban Experience** 🌟 We’re thrilled to announce that **Kanban Edge** is back — live in **London, 4 March 2026!** 🎉 Join us for an **immersive community experience** designed for **Kanban practitioners, Agile coaches, delivery leads, and leaders** who want to take their practice to the next level. 💡 **What to expect:** ✨ Inspiring keynote from **Patrick Steyaert** 🤝 Hands-on workshops and interactive sessions from Karl Scotland, Susanne Bartel, Matt Odell, Dan Brown, Phil Cain, Nisha Joshi and Nader Talai, Radek Orszewski 🧭 Practical, actionable strategies you can apply immediately 💬 Personalised advice and dynamic networking with peers 🌍 A vibrant community atmosphere built on real-world learning This isn’t just another conference — it’s where **ideas meet action**, and where **the Kanban community connects, learns, and grows together**. 🎟️ **Spaces are limited — secure your spot today!** 👉 https://kanbanedge.org/ We hope to see you there!

**\*\*\*Important Note: Please register [here](https://www.meetup.com/cloud-native-london/events/312298108/?eventOrigin=group_upcoming_events)\*\*\*** We're thrilled to be speaking at the March edition of Cloud Native London! Join us for an evening of deep-tech insights and networking with the local cloud-native community. If you can’t make it in person, you can still catch the livestream and chat with us on YouTube. **Agenda** 6:00 Pizza and drinks 6:30 Welcome 6:45 Predictable Systems in an Unpredictable World (Behrad Babaee, Aerospike) 7:15 Observability with HAProxy: detecting what is not working and why (Baptiste Assmann, HAProxy Technologies) 7:45 Break 8:00 eBPF: Revolutionizing Cloud-Native Security (Alam Ahmed) 8:30 Wrap up See you there! **Predictable Systems in an Unpredictable World (Behrad Babaee, Aerospike)** Modern systems are challenged by volatility. Traffic patterns shift without warning, workloads evolve continuously, and failures are no longer exceptional events. In this environment, average performance is meaningless. What matters is whether systems behave predictably when conditions change. This session explores how system design choices determine behavior under volatility. We will discuss why many modern architectures rely on fragile assumptions about steady-state workloads, cache locality, or predictable growth, and how those assumptions break down in real production environments. Through concrete examples and architectural discussion, we will examine what it means to design systems that remain predictable as load, access patterns, and scale evolve. The goal is not to showcase tools or benchmarks, but to build a shared mental model for thinking about predictability as a first-class system property. ***Behrad Babaee*** *is a software engineer who leads Product Marketing at Aerospike, shaping positioning and go-to-market strategy for real-time data systems in the AI era.* *He began his career building scalable, distributed applications for organisations including Barclays and Credit Suisse, before moving into architecture and field leadership roles at Aerospike and DataStax.* *Today, he combines deep engineering expertise with strategic product leadership, focusing on how organisations design systems that remain predictable, resilient and performant under real-world volatility.* **Observability with HAProxy: detecting what is not working and why (Baptiste Assmann, HAProxy Technologies)** Is it the network, the app, or the database? In complex microservices environments, "mean time to innocence" is a critical metric for platform engineers. HAProxy sits at the convergence of these traffic flows, providing a unique vantage point to answer the ultimate observability question: "WTF is going on?". We'll do a deep dive into the metrics that matter, so you can detect anomalies before users complain. You will learn: * The difference between monitoring and observability in a reverse proxy context. * How to access HAProxy’s detailed logs, stats, and stick-tables. * How to analyze the "life of a request" using precise timers to pinpoint latency sources. * How to use HAProxy’s observability features to fix real-world issues (demo) * How HAProxy Fusion provides centralized observability and automation for enterprise deployments at scale. ***Baptiste Assmann*** *is Director of Product at HAProxy Technlogoes. He spent his carreer on networking and high performance architecture. Today, he plays a key role on HAProxy's ecosystem evolution: from bare metal to Kubernetes and from load balancing to advanced security at scale and always looking forward for what's next!* **eBPF: Revolutionizing Cloud-Native Security (Alam Ahmed)** eBPF: Revolutionizing Cloud-Native Security from the Kernel Up Cloud-native architectures have fundamentally broken traditional security models. While 67% of organizations now delay deployments due to Kubernetes security concerns, conventional tools remain blind to the dynamic, ephemeral nature of containers—operating from the outside looking in, missing critical kernel-level threats until it's too late. This session reveals how eBPF (extended Berkeley Packet Filter) is transforming cloud-native security by moving visibility and enforcement directly into the Linux kernel. Through real-world case studies from Meta, Google, and Cloudflare—where eBPF processes billions of packets per second and mitigates multi-terabit DDoS attacks—you'll discover how this technology delivers 10x performance improvements with <1% CPU overhead. We'll explore the production-ready CNCF ecosystem (Falco, Tetragon, Cilium) and demonstrate practical security observability patterns: process execution monitoring, network correlation with Kubernetes context, file integrity tracking, and syscall anomaly detection. No kernel modules. No code changes. Complete visibility. Whether you're battling container escapes, cryptojacking, or compliance gaps, this talk provides the architectural blueprint for security that matches the speed and scale of cloud-native—without sacrificing agility. ***Alam Ahmed*** *is a Junior Cloud & DevOps Engineer with NOC operations experience and a focus on cloud security. He has spoken at Elastic London and Yorkshire DevOps on Security as Code practices, contributes to open-source projects including Envoy AI Gateway, and is passionate about kernel-level observability and cloud-native defense.* **\*\*\*Important Note:** Please register [here](https://www.meetup.com/cloud-native-london/events/312298108/?eventOrigin=group_upcoming_events)\*\*\*

dbt Meetups are networking events open to all folks working with data! Talks predominantly focus on community members' experience with dbt, however, you'll catch presentations on broader topics such as analytics engineering, data stacks, data ops, modeling, testing, and team structures. Organizer: Ed Hayter, Nathan Purvis & James Charnley Venue Host: The Information Lab (25 Watling St, London EC4M 9BR) Catering: Pizza & Refreshments **To attend, please read the Health and Safety Policy and Terms of Participation:** [https://www.getdbt.com/legal/health-and-safety-policy](https://www.getdbt.com/legal/health-and-safety-policy) Agenda * 17:45 \- 18:30 \| Check in/Registration\, Food and Refreshments \(45 min\) * 18:35 \- 18:40 \| Welcome Remarks by Meetup Host \(5 min\) * 18:40 \- 19:00 \| Presentation 1 \(15 min\) * 19:00 \- 19:10 \| Presentation 1 Q&A \(10 min\) * 19:10 \- 19:25 \| Presentation 2 \(15 min\) * 19:25 \- 19:35 \| Presentation 2 Q&A \(10 min\) * 19:35 \- 19:40 \| Closing Remarks by Meetup Host \(5 min\) * 19:40 \- 20:00 \| Reception \(20 min\) ️Presentation #1: Description: dbt Efficiency in a lean data team Speaker: Pablo Fernandez \-\-\- ️Presentation #2: Description: Speaker: \-\-\- EVENT DETAILS: The doors open at 5:45pm. Presentations begin at 6:40pm. Food and refreshments will be provided. Our venue has capacity limits, so please only RSVP if you intend to come. If you need to cancel at the last minute, please change your RSVP status on this page to "Not Going." Message the organizer if you need help doing this. Check in at the office reception and proceed to floor 1. ➡️ Join the dbt Slack community: https://www.getdbt.com/community/ Join the #local-\ channel in dbt Slack ([https://slack.getdbt.com/](https://slack.getdbt.com/)). \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Since 2016, dbt Labs has been on a mission to help data practitioners create and disseminate organizational knowledge. dbt is the standard for AI-ready structured data. Powered by the dbt Fusion engine, it unlocks the performance, context, and trust that organizations need to scale analytics in the era of AI. Globally, more than 60,000 data teams use dbt, including those at Siemens, Roche and Condé Nast. Learn more at getdbt.com, and follow dbt Labs on [LinkedIn](https://www.linkedin.com/company/dbtlabs/mycompany/), [X](https://x.com/dbt_labs), [Instagram](https://www.instagram.com/dbt_labs/), and [YouTube](https://www.youtube.com/c/dbt-labs).

Join us for some fun, competitive, but friendly games at our 4-court sports hall. We use Hybrid Kawasaki Kong 500's during the 3-hour session. **PAYMENT** * **Session Fee: £12** * We are cashless, kindly pay the session fee **by midnight** on the night before the session. You are welcome to pay early! You can even pay when you book! See our About page for the full process. * If no payment is received, you will be removed and may even be liable for a late cancellation fee if your spot is not taken. * Please use **“your meetup name + date of event”** as payment reference * **Account name:** Thomas Lam * **Sort code:** 04-00-03 * **Account number:** 7478 8608 **LATE CANCELLATION OR NO-SHOW** * **All** **no-shows or late cancellations** (24 hrs or less) will be charged if your spot is not taken by someone else - you will have a title next to your name with the amount and date owed. * Members with 2 no shows/late cancellations will be removed from the group unless outstanding payment is received * **The late cancellation policy** is set up to discourage last-minute cancellations and therefore applies with or without the presence of a waitlist * **Note:** If you are on the Waitlist and a spot becomes available, you will automatically be bumped onto the On list provided the event has not yet started. It is your responsibility to **remove yourself from the waitlist** if you can no longer make it to avoid being charged a no-show if someone cancels late. **PLAYING** * Please wait to be marked off before entering the hall. * Sessions are to finish promptly on the hour by school requests. * If you finish a match with 5 minutes to go, please start packing up instead of starting a new game. **RACKET HIRE** * Please note that we won't be hiring out rackets, so kindly bring your own racket. **PARKING** * There is parking available, but it is now paid parking. Parking is opposite the entrance. Please check the signs for parking payment instructions. **TRACK & TRACE** * We will collect your phone number on-site. Your phone number will also be used in case of fire to contact you if you have not made it to the fire evacuation areas. You can see maps at the venue. We are excited to see you guys on the court! Team LSBC

Class cost: £5 A feel-good 45 minutes Pilates class designed to build strength, improve flexibility, and leave you feeling refreshed. Bring your mat and water and a positive attitude!☀️ I might be taking pictures and videos so if you are photo conscious and/or do not want to be in the video, do kindly inform me and I'll try my best to not involve you in the picture.

Join startup founders, tech entrepreneurs, business owners and professionals in business, finance and tech for an **evening of business networking in the elegant Sycamore Bar at the 5-star Middle Eight Hotel, Covent Garden.** \*\* Note re Contactless Cards\*\* 
Free RSVP gives entry only - the contactless business card is not included.
To receive a contactless networking card, please book a paid ticket when available. **This informal yet refined business mixer** is the perfect opportunity to exchange ideas, spark collaborations, and build meaningful business connections that go beyond LinkedIn. \*\* Dress Code\*\*
 As this is a 5-star hotel, smart or business attire is required. Please avoid casual wear, hoodies, or sportswear. **What to Expect** ✅ Relaxed, premium networking environment - no stage or speeches, just natural conversations with inspiring professionals.
 ✅ Mix of industries - startups, tech, finance and business. ✅ Guest list of max 40 attendees to encourage genuine connections as opposed to impersonal crowded conferences. **Why Attend** • Expand your network with startup founders, tech entrepreneurs, business owners and senior professionals in business, finance and tech from London and beyond.
 • Share insights and opportunities in tech, business growth, and digital innovation.
 • Experience luxury yet relaxed networking in one of Covent Garden’s most sophisticated venues. **Venue** Sycamore Bar, Middle Eight Hotel
A refined, design-led bar inside the 5-star Middle Eight Hotel.
Located in the heart of Covent Garden, within walking distance of Holborn, Covent Garden, and Tottenham Court Road stations. **Important Info** • Ages: 18+ (ID required for bar purchases)
 • Photography Notice: The event may be filmed or photographed for promotional use by [CineEye (audiovisual production company in London)
](www.cineeye.co.uk) • Dress Code: Smart/business attire only (see above). • Contactless Cards: Free RSVP does not include contactless business card (see above). **Join Us** Step into an evening where business meets elegance - designed for founders, innovators, and professionals who value meaningful business conversations. **Limited to 40 spots - reserve yours today!**

PLEASE NOTE YOU MUST book and pay for your ticket in advance at https://www.privateequitynetwork.co.uk/ The London Family Office & Private Equity Business Networking Committee would like to extend you an invitation to our March 2026 Networking Breakfast to be held in the private lounge of the famous Bonds of Mayfair - and hope you can join us for a delcious pre-work breakfast and productive networking to make new contacts and ideas for 2026+. We now have over 8000 diverse and relevant London members so it’s the perfect opportunity for making new third sector connections. PLEASE NOTE YOU MUST book and pay for your ticket in advance at https://www.privateequitynetwork.co.uk/ ALSO PLEASE NOTE we take most of our event bookings through our website and EventBrite so the numbers booked is much larger than displayed on this Meetup page (normally about 30-50 guests for our breakfast events).

Location: Ark Walworth Academy Shorncliffe Rd, London SE1 5UJ There will be 24 hours cancellation policy. If you can't make it please update your RSVP 24 hours before the session. Anytime under 24 hours and you will be responsible for paying for the session. The session fee is £15 per 3 hours make a payment to: Monzo Personal account Alvin John Rompe Sort code: 04-00-04 acct number: 29786770

Every week is a badminton academy for improver/intermediate/advanced standard. I also run nine teams that play in leagues out of the academy. Unfortunately this class does not cater for beginners! Wanting people who wish to enjoy and improve with games and advice with a coach who has played county and national level badminton, and has also played for England. Just come along, bring a racket, very friendly atmosphere! Class from 7.30 - 9.30pm weekly, £14.00 per session or £35.00 for three sessions t be paid up front and must be used within six months, payable by cash only. I have coached players from beginner to international standard. Please message me with any questions. Thanks

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. [Add to Calendar](evolvecolumbus.eventcalendarapp.com) What to Expect: \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

One of the most valuable parts of this community is the opportunity to think out loud with other product professionals. This session is built for exactly that. As we wrap up the quarter, it’s a great time to pause and reflect. What’s on track? What needs adjustment? Where could a small shift create bigger impact? Join fellow product professionals for a focused, interactive conversation designed to help you recalibrate for the next quarter. You’ll have the opportunity to share where you are, hear how others are thinking through similar challenges, and gain fresh perspective you can bring back to your team and organization. We’ll gather at 8:00AM, with discussion starting promptly at 8:15AM. 📍 First Watch - 7227 N High St Located in: The Shops at Worthington Ample parking is available. Food and beverages will be available for purchase. Start your morning with clarity and connection — we hope to see you there! ☀️

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

## Hey Columbus WIP peeps! ## Are you ready for an event that actually gives you what you asked for?? **\-\-\-\-\-\-** **A Small-group coaching conversations for women in product navigating growth, leadership, and career decisions.** **March 10 \| 5:30–8:00 PM** **Rev1 -- NEW SPACE** **330 Rush Alley #100** **Parking Options:** • **Rev1 at The Peninsula** • **Starling St. Garage South** – 377 W. Capital St. • **LAZ Parking (COSI)** – 50 Belle St. • **LAZ Parking Limited** – 375 W. State St. • **Veterans Memorial Lot** – 300 W. Broad St. • **Metered Street Parking** **What moves are you making?** A promotion you’re working toward. A role change you’re considering. A bigger leadership opportunity. A conversation that needs to happen. A decision that’s been sitting in the back of your mind. For our Q1 Women in Product Columbus event, we’re creating space to actually work through those moments. **Making Moves** is an evening of focused, facilitated coaching conversations with experienced mentors from our local product community. This isn’t a panel. It’s not passive networking. It’s small-group dialogue designed to be thoughtful, practical, and worth your time. Here’s how it will work: • You’ll choose a topic that reflects what you’re navigating right now • You’ll join a small coaching circle (5–7 participants) • Each circle is led by a mentor who has lived experience in that area • We’ll run two rounds so you can go deeper or explore a second conversation ### Coaching Topics: • Communicating the Value of Your Work (or Team) • Career Transitions & What’s Next • Growing Into Leadership • Staying Relevant as Technology (and AI) Changes • Getting Alignment and Decisions from Leadership Our goal is simple: you leave with clearer thinking, practical perspective, and at least one next step you feel confident about. Space in each circle will be limited to keep conversations meaningful. If this sounds like the kind of room you’ve been wanting to be in, we’d love to see you on March 10. RSVP here! [https://community.womenpm.org/c/all-local-events/making-moves-a-columbus-wip-event](https://community.womenpm.org/c/all-local-events/making-moves-a-columbus-wip-event "https://community.womenpm.org/c/all-local-events/making-moves-a-columbus-wip-event") *And if you haven't joined the WIP group - do that too, would ya?!?!* — Your Columbus Chapter Leads - Amber, Leah and Liz!

**Google Analytics Alternatives** Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday. Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”. Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process. We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)