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Frequently Asked Questions

Yes! Check out founders events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the founders events taking place this week here. Plan ahead and join exciting meetups throughout the week.

Absolutely! Find founders events near your location here. Connect with your local community and discover events within your area.

Founders Events Today

Join in-person Founders events happening right now

Spark Meetup IL - Optimization and Auto scaling
Spark Meetup IL - Optimization and Auto scaling
We’re excited about the upcoming meetup at the Microsoft office in Midtown, TLV! ### Schedule **17:30 - 18:00** – Mingling time! **18:15** – Spark optimization fundamentals, without being a Spark expert by Boris Cherkasky (Software Engineer @ Finout) **18:45** – The "Smoking Gun" Mindset: How Auditing Spark’s Source Code Led to a Proactive Auto-Scaler by Tal Golan (Principal Software Engineer @ Microsoft) ### ⚠️ Important Microsoft requires your **full name** for office entry. Please provide your LinkedIn profile when RSVP'ing for security reasons. Looking forward to seeing you there!
Repair caffé קפה תיקונים
Repair caffé קפה תיקונים
באו לתקן כל מה שלא עובד. יותר טוב אם [צרו איתנו](https://docs.telavivmakers.space/welcome) קשר וספרו לנו מה הולכים לתקן ךפני להגיע. Come to fix together It is much better if you [contact us](https://docs.telavivmakers.space/welcome) and tell what do you want to repair before coming.
TAMI open-fa-sure (Open Night)
TAMI open-fa-sure (Open Night)
TAMI open-fa-sure (Open Night) is a great time to visit the space and get to know how things work. If you want to double check whether someone is in the space, call 03-3726660. ========== TAMI wiki: [https://telavivmakers.org](https://telavivmakers.org) TAMI main Telegram channel: [https://t.me/+0t5M0-jK9iIwZmM8](https://t.me/+0t5M0-jK9iIwZmM8)
מפגשי עומק - The Ominous Parallels מפגש 17
מפגשי עומק - The Ominous Parallels מפגש 17
לצפייה במפגשים הקודמים: [https://www.youtube.com/playlist?list=PLWYO6ItABnqsaUHKt7BXFaZyc319UOHDp](https://www.youtube.com/playlist?list=PLWYO6ItABnqsaUHKt7BXFaZyc319UOHDp) יום שני נפגשים בשרונה להמשיך לקרוא יחדיו ולנהל דיון על הספר: **The Ominous Parallels** נכתב על ידי לאונרד פיקוף ויצא לאור בשנת 1982. הספר סוקר את התרבות והאקלים הפילוסופי בגרמניה שהוביל לעליית הנאציזם ולשואה. הספר מציג כיצד תהליכים תרבותיים ופילוסופים דומים מתחוללים בארה״ב ובמערב. את הספר נקרא באנגלית והדיון יתקיים בעברית. את המפגש יוביל אייר רייכל, עמית מרכז איין ראנד בישראל המפגשים פתוחים לתורמי תרומה חודשית של 50 ש״ח או יותר [קישור לתרומה](https://www.aynrand.org.il/donate) הספר זמין לרכישה וניתן בחינם לתורמים הקבועים של המרכז מיקום: וויוורק שרונה מרקט הוראות כניסה: יש להיכנס בכניסה א' של שרונה מרקט, מול מסעדת "מקסיקנה" יש דלת לחדר מדרגות, יש לעלות לקומה ה3 ולצלצל לפתיחת הדלת לאייר רייכל 050-5210025. למגיעים ברכבת הקלה, לרדת בתחנת יהודית. למגיעים ברכב, חניה מומלצת ב"חניון פלטיניום" (מופיע בוייז). או בחניון "מילניום" (שקצת רחוק יותר) ב10 ש"ח עם אפליקציית סנטרל פארק. לתיאום הגעה בפעם הראשונה ולמתלבטים ניתן ליצור קשר עם אייר בטלפון ובוואטסאפ 050-5210025
日本語 in Sarona
日本語 in Sarona
こんにちは、よろしくお願いします. קבוצת חברים לומדי יפנית חידשה מפגשים, כל הרמות וכל הגילאים מוזמנים להצטרף 一緒に練習しませんか。 המפגש באווירה לא פורמלית, מבוסס על תרגול משותף והקשבה הדדית. נפגשים בקפה לנדוור שרונה ת"א, יום שני 1 ביוני, ב- 18:15. שימו לב! מפה למטה יכולה להיות לא מדויקת, יש לחפש קפה לנדוור שרונה! במפגש הקרוב - תרגול יפנית קצר, חזרה על איך להגיד "רוצה", "קל/קשה" ועוד. לאחר מכן משחק קאהוט אינטראקטיבי. בכל שאלה מוזמנים לפנות אליי בפרטי. לאון.

Founders Events This Week

Discover what is happening in the next few days

The New VC Playbook - Investing in vibe coders, solo-founders & builders
The New VC Playbook - Investing in vibe coders, solo-founders & builders
​[Fusion VC](https://www.fusion-vc.com/?utm_source=luma), [Google for Startups](https://startup.google.com/campus/tel-aviv/?utm_source=luma), [Poalim Tech](https://www.poalimtech.com/en?utm_source=luma) and [AI Builders Israel](https://aibuildersisrael.com/?utm_source=luma) invite you to a special morning event focused on one of the biggest shifts happening in the startup ecosystem right now: ​***The rise of AI-native builders, solo founders, vibe coders, and lean startup teams building faster than ever before.*** ​As AI tools reshape product development, distribution, and company building, the traditional venture capital playbook is evolving as well. ## [​RSVP HERE](https://luma.com/The-New-VC-Playbook-2026) * ​What does the next generation of startups look like? * ​What are investors looking for in 2026? * ​Can solo founders build venture-scale companies? * ​And how should founders think about fundraising, velocity, and execution in the AI era? ​Join leading founders, operators, and investors for an honest discussion about the future of building and investing. ## ​What We’ll Cover: * ​The new pre-seed benchmarks in the AI era * ​How AI-native startups are built differently * ​Solo founders vs. traditional teams * ​The rise of vibe coding and ultra-lean execution * ​What top VCs are looking for in 2026 * ​How founders can move faster with AI tools * ​Real lessons from builders already scaling AI products ## ​Agenda ​10:00-10:10 - Opening Remarks ​\*\*[Seffi Tsarfati](https://www.linkedin.com/in/seffi-tsarfati-304ba562/?utm_source=luma)\*\* Head of Strategic Partnerships, VC & Startups Google ​10:00-10:30 - The New Pre-Seed Benchmarks ​\*\*[Amit Shechter](https://www.linkedin.com/in/amit-shechter-aa4023153/?utm_source=luma)\*\* Principal Fusion VC ​10:30-11:15 - Founders & Builders Panel ​\*\*[Ben Lavi](https://www.linkedin.com/in/ben-lavi-0b8062201/?utm_source=luma)\*\* Founder, nCode 5 Micro SaaS Founder ​\*\*[Niv Abutbul](https://www.linkedin.com/in/niv-abutbul-774828165?utm_source=luma)\*\* Co-Founder & CTO Kadabra AI ​\*\*[Stav Brener](https://www.linkedin.com/in/stav-brener-382671213/?utm_source=luma)\*\* Founder Automagic ​\*\*[Yahav Fuchs](https://www.linkedin.com/in/yahavf/?utm_source=luma)\*\* Founder ReddGrow AI ​**Moderator: [Heli Netanel](https://www.linkedin.com/in/heli-netanel/?utm_source=luma)** Co-Founder & CPO Automation Flow ​11:15-12:00 - Investors Panel - The New Playbook ​\*\*[Lia Cromwell](https://www.linkedin.com/in/liacromwell/?utm_source=luma)\*\* Partner UpWest VC ​\*\*[Roni Bonjack](https://www.linkedin.com/in/roni-bonjack/?utm_source=luma)\*\* Founder & Managing Partner Stealth VC ​\*\*[Yael Alroy](https://www.linkedin.com/in/yaelalroy/?utm_source=luma)\*\* Managing Partner Stardom VC ​**Moderator: [Adi Hoorvitch Lavi](https://www.linkedin.com/in/adi-hoorvitch-lavi-phd-30598a25/?utm_source=luma), PhD** SVP Poalim Tech ## ​Who Should Attend * ​Early-stage founders * ​AI builders & developers * ​Solo founders * ​Startup operators * ​CTOs & product leaders * ​Investors interested in the future of AI-native startups ## [​RSVP HERE](https://luma.com/The-New-VC-Playbook-2026) ​The event is free of charge, but registration is required and subject to approval due to limited capacity. Location Google for Startups Campus Ha-Umanim St 12, Tel Aviv-Yafo, 6789731, Israel
Founders Running Club :: Tel Aviv
Founders Running Club :: Tel Aviv
**Founders Running Club** (FRC) brings founders, investors, tech, creative people and startup enthusiasts together for weekly easy runs and networking. We like to be comfortable when we run and finish with coffee and conversations. Choose your pace or follow a pacer—pets, friends, family, are welcome. Join locall Tel-Aviv chat with all news and updates https://chat.whatsapp.com/IWWgu9DznjzLvMe8p6cVCu?mode=ac_t For any questions pleae contact Tel-Aviv city leaders: Lev +972 55-7704496 Ilia +972535007183 Nastya +972533838320 Dan +972537162316 More about FRC global: 🗓️ Launched in San Francisco, July 16, 2022 🌍 Now in 35+ cities 📅 Running + Networking events + Community **Join the community** [http://foundersrc.com/chats](http://foundersrc.com/chats) **Stay updated**: Instagram [http://instagram.com/foundersrc/](http://instagram.com/foundersrc/) LinkedIn [http://linkedin.com/company/foundersrc/](http://linkedin.com/company/foundersrc/) Podcast [http://podcast.foundersrc.com/](http://podcast.foundersrc.com/) Strava [http://strava.com/clubs/foundersRC](http://strava.com/clubs/foundersRC) Website [http://foundersrc.com/](http://foundersrc.com/)
Save The Date | Quantum Money Special | Web3 Devs Underground
Save The Date | Quantum Money Special | Web3 Devs Underground
**Web3 Devs Underground - Monthly Meetup** 🎙 Brought to you by [Israel Web3 Developers Underground](http://web3devs.org/) × [Mamram Alumni Association](https://www.linkedin.com/company/mamramalumni/posts/?feedView=all). Powered by [Masterkey VC](http://masterkey.vc/) **Date & Time** 📅 **Tuesday, Jun 2,** **2026** **Time:** 18:00 - 21:00 **Location:** מגדלי לנדמרק\, Sarona Market\, Leonardo da Vinci St 2\, Tel Aviv\-Yafo \| Floor 38 **[Directions](https://www.google.com/maps?gs_lcrp=EgZjaHJvbWUyCggAEEUYFhgeGDkyBwgBEAAY7wUyCggCEAAYgAQYogQyBwgDEAAY7wUyCggEEAAYgAQYogTSAQg4ODcwajBqN6gCCLACAfEFm1w9hpvEeLzxBZtcPYabxHi8&um=1&ie=UTF-8&fb=1&gl=il&sa=X&geocode=KYuOLTEASx0VMb6Z7sI2vJ9j&daddr=Leonardo+da+Vinci+St+2,+Tel+Aviv-Yafo)** ## Speakers: 1. **[Prof Or Sattath](https://www.bgu.ac.il/en/people/sattath/),** One of the world's leading researchers in quantum cryptography and co-developer of the LFC protocol alongside Dr. Wyborski. 2. **[Dr. Shai (Deshe) Wyborski](https://wybor.ski/about),** Expert in quantum cryptography, co-developer of the Lifted FawkesCoin protocol **Agenda:** **18:00 - 18:30** \| **Drinks and Networking** **18:30 \- 18:40 \| Opening Remarks** **18:40 - 19:20** \| **First Speaker** **19:20 - 19:30** \| **Q&A with the first speaker** **19:30 - 19:50** \| **Break for Food and Drinks** **19:50 - 20:30** \| **Second Speake**r **20:30 - 20:40** \| **Q&A with the second speaker** **20:40 - 21:00** \| **Finish the day with us** **over a beer and some small talk.** **About Our Sponsors:** **[Masterkey Venture Capital](http://masterkey.vc/)** is a global early-stage fund investing in top-tier innovative deep tech and Web3 infrastructure projects. With a strategic presence in key crypto hubs worldwide, we are uniquely positioned to drive technological advancements within global ecosystems. Backed by nearly 50 years of combined expertise in advanced infrastructure, novel cryptography, cybersecurity, and energy solutions, our team is dedicated to empowering the entrepreneurs shaping the future of blockchain technology. **Get Involved** **Interested in Speaking or Sponsoring?** We welcome passionate individuals and organizations to contribute to our community. If you're interested in speaking at future events or sponsoring our meetups, please fill out the [Speaker application form](https://masterkey.fillout.com/web3_devs_speakers) and contact Amit Shilo at @Amit_Shilo (Telegram) * Community Managers: Amit Shilo, Eden Luttenberg, Alon Kivity, Alon Ben Lavy. * Founded by Shauli Rejwan and Roy Osherove. *Limited seats are available. Register early to ensure your participation!* **Stay Connected** Follow us on social media and join our community to stay updated on upcoming events and news: * **[Website](http://web3devs.org/)** * **[Linktree](https://linktr.ee/web3devsunderground)** * **[Telegram](https://t.me/+-sEflgfrqDoyYWVk)** Stay in the loop (socials): Twitter – [https://x.com/Web3_Devs](https://x.com/Web3_Devs) YouTube – [https://www.youtube.com/@web3devsunderground/streams](https://www.youtube.com/@web3devsunderground/streams) (Watch our content) Calendar – [https://luma.com/web3devs_underground](https://luma.com/web3devs_underground) **See You There! (Also Online)**
Join Biggest Community | Investors Founders | Tel Aviv | Online
Join Biggest Community | Investors Founders | Tel Aviv | Online
Please reserve your spot by registering on the below link : https://www.eventbrite.com/e/join-biggest-community-investors-founders-tel-aviv-online-tickets-1975092406556?aff=meetup QUESTIONS ? Pls Reach out to; Rose - +971528033410 ( WhatsApp Only)
מרעיון למוצר - סדנת עיצוב וחיתוך בלייזר בשני מפגשים
מרעיון למוצר - סדנת עיצוב וחיתוך בלייזר בשני מפגשים
בסדנה נכיר את הכלים העיקריים בתוכנה חינמית ועשירה לעיצוב וקטורי ונלמד לעצב פריטים שימושיים. נעצב יחד שני תוצרים אמיתיים - קערה ומחזיק טלפון - ונייצר אותם בלייזר. במהלך הסדנה נפתח ביטחון בעיצוב וקטורי, כך שנוכל להמשיך ולעצב באופן עצמאי בבית ולהגיע למייקלאב כדי לחתוך את העיצובים שלנו במכונת הלייזר. עלות: 250 ש"ח למבוגר/ת (לתושבי יהוד-מונוסון: 220 ש"ח למבוגר/ת.) שימו לב: לא מספיק להרשם במיטאפ יש להרשם גם בקישור הבא , שם תמצאו גם פרטים נוספים https://www.makelab.org.il/registration/inkscape
GitHub Copilot Dev Days
GitHub Copilot Dev Days
Welcome to GitHub Copilot Dev Days Tel Aviv, the place where we stop talking about **AI as a chatbot** and start treating it like a specialized member of the engineering team. Most developers use 10% of what GitHub Copilot can actually do. We’re here to show you the other 90%. From architecting complex systems to securing your code against modern threats, this isn't a "hello world" session. We’re bringing together top researchers and engineers to show you how AI-native development actually looks in the trenches. **The Game Plan** 09:30 – Know the Field \| Doors open\. Grab a seat and start talking\. 10:00 – Opening notes 10:15 – BatEl \| LLM Testing & Evaluation with Azure AI Foundry 10:45 – Marina \| GitHub\-Native AI Coding in the Terminal 11:15 – Coffee & Fuel \| Quick break\. Drink something strong 11:30 – Avihai & Matan \| Scaling IaC with Azure AI Foundry & Copilot 12:00 – Elli \| Building an Offensive AI with GitHub Copilot 12:30 – The Panel \| Tachles with real\-world Q&A and Debate 13:00 – Summary & Goodbye **Who should attend?** Devs & Architects: You’re over the hype and want to master complex AI-native patterns. Automation Geeks: You live in the terminal and want to build agentic workflows with MCP. The "No-Slides" Crowd: You prefer live demos and broken code over polished marketing pitches. Security Researchers & Red Teamers: You want to see AI weaponized for vulnerability hunting and exploitation.
אומנות נודדת: בעלי המלאכה שהפכו את הנדודים לבית ספר.
אומנות נודדת: בעלי המלאכה שהפכו את הנדודים לבית ספר.
אוהד כהן, סתת אבן שמתמחה בשחזור קתדרלות ונדד בעולם עד שהתקבל כשולייה לתכנית יוקרתית ללימוד סיתות באבן בקתדרלה קסנטן בגרמניה​, ייצא איתנו למסע מהיר אל מסורת ה-Wanderjahre: השנים שבהן בעלי מלאכה צעירים נדדו ברגל ברחבי אירופה כדי לאסוף ידע, לחדד מיומנות ולהפוך לאומנים מומחים. למבוגרים (15+). שימו לב: לא מספיק להרשם במיטאפ יש להרשם גם בקישור הבא , שם תמצאו גם פרטים נוספים https://link.makelab.org.il/Wanderjahre

Founders Events Near You

Connect with your local Founders community

Join Biggest Community | Investors Founders | Columbus | Online
Join Biggest Community | Investors Founders | Columbus | Online
Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)
QA or The Highway 2026
QA or The Highway 2026
QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.
Candle Making Night at The Arcane Foundry | Design Your Own Custom Candle
Candle Making Night at The Arcane Foundry | Design Your Own Custom Candle
## Candle Making Night at The Arcane Foundry \| Design Your Own Custom Candle **SPECIAL PROMOTION**: Buy 3 and get 1 Free! Step into The Arcane Foundry and create your own custom candle from start to finish. This is a laid back, hands-on experience where **you’ll blend fragrances, choose your vessel, and pour your own candle using 100% soy wax**. Whether you’re coming solo or with friends, it’s designed to be simple, creative, and a good time. We’ll walk you through the entire process, from picking your scents to choosing between a traditional cotton wick or a crackling wood wick. You can go with one fragrance or mix your own blend to create something completely unique**. No experience needed**, just show up and we’ll handle the rest. While your candle sets, feel free to hang out, play a game, explore the shop, or just relax and talk. Drinks and snacks are available, and the atmosphere leans into the **fantasy**, **dark academia**, and **gothic horror** vibe The Arcane Foundry is known for. Learn More: [Candle Making in Columbus, Ohio at The Arcane Foundry](https://thearcanefoundry.com/candle-making/) *** ### What to Expect: * Guided candle making experience * Choose your own vessel, wax, wick, and fragrance * 100% soy wax candles * Optional drinks and snacks * Time to relax while your candle cools *** ### Important Notes: * Please arrive on time so we can start together * Candles will need time to set before taking home * This is a beginner-friendly event *** ### RSVP Required Reserve your spot on Meetup to lock in your seat. **Candle Making** (includes vessel, your choice of wick, wax, scented oil, labels and lids) 5oz Glass Jars $15 8oz Candle Tins $25 12oz Glass Candles $35 12oz Amber Jars $40 16 oz Skull or Jack o Lantern Candle Mugs $65 (Limited Edition!) **All materials included. You just bring yourself (and your drink of choice).** **Payments accepted:** * Credit Card * Venmo: @Daclaud-Lee * Cashapp: $DaclaudL
Stop Guessing: A Product Person's Guide to AI Adoption
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###
"Metal Slinger" by Rachel Schneider
"Metal Slinger" by Rachel Schneider
Join us as we discuss our June pick: Metal Slinger by Rachel Schneider! Book description: Even though she's not one of them, Brynn has spent her life among the Alaha, training to be a guard and waiting for the chance to attend the annual market hosted by the Kenta–the very same people who exiled her adopted community to a life at sea. Going to the market is a rite of passage eagerly anticipated by all young guards, but Brynn does not anticipate breaking a century-long peace treaty while there. Nor does she plan for the intense encounter with an enemy soldier that now threatens to unwind the fragile coexistence between their people–and everything Brynn once believed about herself to be true. Brynn's loyalty to the Alaha is tested when the truth of her identity is brought to light by this soldier who's taken an oath to bring her back to where she belongs. Narrowly escaping death on the violent high seas, Brynn's connection to the Alaha is further tested when she learns about the world of magic she's been denied. She was once certain of her fate and where she belonged, but the dark, knowing eyes of this stranger have her questioning everything, including her heart. Packed with knife fights and seafaring adventure, METAL SLINGER is the smash-hit start to the romantic fantasy duology, the Fire & Metal series
June 2026 AWS Columbus - Topic to be announced
June 2026 AWS Columbus - Topic to be announced
Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com
Data & Analytics Wednesday - Finding Product Insights
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)