Influence

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Bienvenue! We host a twice-a-month French conversation club at La Chatelaine on Lane. All levels welcome! Whether you're new to French or running for Président de la République you are welcome here! We often read plays together, play vocabulary games, and generally enjoy the delicious food available at La Chatelaine! We will be at the long table in the back of the restaurant. A bientôt!

Join us as we get together to see Paul Rudd in the latest comedy-drama-musical from John Carney, POWER BALLAD! The film follows a washed-up wedding singer, a fading boy band singer and a stolen hit song. Here’s a description, trailer and plan for this event: DESCRIPTION: Rick, a washed-up wedding singer, and Danny, a fading boy band star, bond over music and a late-night jam session. When Danny turns Rick's song into a hit, Rick sets out to reclaim the recognition he believes he deserves. Power Ballad is written/directed by John Carney, the master of the modern musical and creative mind behind Once, Begin Again and Sing Street! It stars Paul Rudd, Nick Jonas, Peter McDonald, Marcella Plunkett, Havana Rose Liu and Jack Reynor. BUZZ & ACCLAIM: The film premiered to rave reviews at this year’s Dublin International Film Festival where critics call it “a sure-fired crowd-pleaser” that “just might be the feel-good hit of the year!” Others say, “Paul Rudd delivers a career-best performance in this charmer” that’s both “hilarious and deeply moving." The film continues John Carney’s “long run of success with yet another charmer” and “a sharp, hopeful crowd-pleaser that strikes the right notes!” SUMMER OF ICE CREAM, VOL 2: SHAKE NO. 8! Ranked the #1 Ice Cream Shop in Columbus, this is a perfect early stop on our Summer of Ice Cream! Their menu uses made-from-scratch recipes in an array of traditional, specialty and vegan shakes, hot cocoa, crepes, waffle sticks, specialty coffee & espresso, and more! Their specialty shakes are as delicious as they are over-the-top and they offer an extensive vegan menu! You can check out their full menu here: [https://www.shakeno8.com/menu.php](https://www.shakeno8.com/menu.php) PLAN: Please purchase your ticket for the 6:45pm showing and we’ll meet in the upstairs lobby between 6:25 and 6:35pm! Advance ticket purchase is advised for this opening night showing! Once you have yours, please list your seat number in the Comments section of this event. We'll head to nearby Shake No. 8 immediately following the show! Should be a fun one, Dan

This event is 2:30 - 4 pm Sunday. Conversation tends toward intermediate/advanced, but everybody is welcome. If you come and don't see us right away, keep looking. We could be anywhere in the restaurant. Or out on the patio.

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

**Latest Dojo Location!** **Knotty Pine Brewing** 1765 W 3rd Ave, Columbus, OH 43212 We're going to try a new dojo location for a few weeks and see how it works Dojos are informal Python group study sessions where everyone interested in Python gathers to learn about Python, help others with Python, or just hang out. Everyone is welcome from Python beginners to experts. Bringing a laptop is encouraged (we'll have extension cords and power strips). If there's something you want to learn leave a comment on this invite so we can plan ahead. We're looking for speakers for our Monthly Meetups! Fill out the form if you are interested in presenting to the Python Community. https://forms.gle/ehSfUAC2WgR34Crq9

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!