iPhone App Marketing

Tired of just learning theory? It's time to build like a professional. Welcome to our first major technical workshop under the new **AWS Student Builder Group** identity! This is NOT a theoretical course or a vague introduction to the cloud. This is a complete immersion into a real-world enterprise workflow. In this hands-on workshop, we will bridge the gap between local development and cloud production. You will learn how to design a clean backend API, understand modern serverless architecture, and deploy it live on AWS. **🔥 What you will learn:** * **Part 1: Backend Engineering:** Move from "just coding" to true software design. Learn REST API architecture, clean code practices, error handling, and tools like Git and Postman. * **Part 2: AWS Cloud Fundamentals:** Understand why companies are moving to Serverless. We will break down key services: AWS Lambda, API Gateway, DynamoDB/RDS, and IAM security. * **Part 3: The "Build" Phase:** Pure hands-on practice. Create your Lambda function, connect it to API Gateway, and deploy a serverless API that is accessible via a public URL. * **Part 4: Production & Integration:** Adopt the professional mindset. Learn how to test your API in production, manage logs with CloudWatch, and understand basic security tokens. **🎯 Expected Outcome:** You won't just leave with notes. Every participant will leave with a functional API deployed online, along with the professional tricks and standards used by modern cloud engineers. **⚠️ Prerequisites:** 1. Bring your laptop. 2. **CRITICAL:** You must create a free AWS account *before* attending the event to save time. 3. Basic knowledge of programming (any language) will be helpful. We will provide a starter project so no one gets left behind! Let's build. Innovate. Solve. Impact. *We are solution providers!*

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

🔥 OVER 50 HAPPY HOUR at PBR EASTON! 🔥 Looking to meet new people, enjoy great music, dance, laugh, and have an unforgettable night out? Then grab your friends and join us for one of the most exciting Over 50 social events in Columbus! 📍 PBR Cowboy Bar + Smokehouse – Easton 📅 Thursday, June 18th ⏰ 6:00 PM – 9:00 PM (and the fun keeps going!) This is NOT your typical quiet happy hour… this is a high-energy, country-meets-nightlife experience designed for fun-loving singles and couples over 50 who still enjoy getting out, socializing, and making memories! ✨ What’s Happening: 🎵 Live Music from 6:30–8:30 PM 🐂 Mechanical Bull Riding starting at 8:30 PM 💃 Line Dancing with Instructor from 9–10 PM 🎧 DJ & Dancing starting at 9 PM 🍹 Drink Specials All Night: $3, $4 & $5 specials! Whether you want to relax with a drink, hit the dance floor, try the mechanical bull, or just meet a great group of people in a fun atmosphere — this event has something for everyone. 👉 IMPORTANT: When you arrive, CHECK IN with the host under: “Doug / Meetup” to receive your wristband. 🚗 FREE Parking available across from the venue and at the Easton West Garage. Come when you can, leave when you want… but don’t be surprised if you stay all night! Let’s make Thursday night FUN again! 🎉

We've moved to guild.host Look for us there. https://guild.host/events/buckeye-cocoaheads-nscoders-tcbrk5

Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business. Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)