Social Media Marketing

Tired of just learning theory? It's time to build like a professional. Welcome to our first major technical workshop under the new **AWS Student Builder Group** identity! This is NOT a theoretical course or a vague introduction to the cloud. This is a complete immersion into a real-world enterprise workflow. In this hands-on workshop, we will bridge the gap between local development and cloud production. You will learn how to design a clean backend API, understand modern serverless architecture, and deploy it live on AWS. **🔥 What you will learn:** * **Part 1: Backend Engineering:** Move from "just coding" to true software design. Learn REST API architecture, clean code practices, error handling, and tools like Git and Postman. * **Part 2: AWS Cloud Fundamentals:** Understand why companies are moving to Serverless. We will break down key services: AWS Lambda, API Gateway, DynamoDB/RDS, and IAM security. * **Part 3: The "Build" Phase:** Pure hands-on practice. Create your Lambda function, connect it to API Gateway, and deploy a serverless API that is accessible via a public URL. * **Part 4: Production & Integration:** Adopt the professional mindset. Learn how to test your API in production, manage logs with CloudWatch, and understand basic security tokens. **🎯 Expected Outcome:** You won't just leave with notes. Every participant will leave with a functional API deployed online, along with the professional tricks and standards used by modern cloud engineers. **⚠️ Prerequisites:** 1. Bring your laptop. 2. **CRITICAL:** You must create a free AWS account *before* attending the event to save time. 3. Basic knowledge of programming (any language) will be helpful. We will provide a starter project so no one gets left behind! Let's build. Innovate. Solve. Impact. *We are solution providers!*

Let's stroll the artists' booths and enjoy some of the festival's opening day! The Columbus Art Festival features a wide and vibrant range of visual art from local and national exhibitors, plus, live music, and all kinds of food and refreshments, along the waterfront downtown. (The featured painting is by Columbus Art Festival exhibitor, Joe Engel - joe-engelart.com)

Join us at Hilliard's Station Park for an evening of fun, froth and frenzy, and best of all...FREE live music!! Grab a cool drink and some eats and plan to be social. (DORA event so folks can carry open adult beverage cups) CENTER STREET MARKET & [CROOKED CAN](https://crookedcanohio.com/) \- for eats and drinks AMPHITHEATER SEATING but bring a lawn chair if you plan to sit a bit. PARKING: lots all around the block. BAND: [TPN](https://trailerparkninjas.com/) is a Midwest staple, playing a continually evolving mix of Top 40, Hip-Hop, and singalongs. Most every song is danceable! RAIN?: We'll meet inside Crooked Can's huge market seating area instead. Celebration at the Station summer concert series runs June through August every Thursday evening. All concerts feature live bands from 6:30 to 9 p.m. Dine at one of the Old Hilliard restaurants. Adults 21+ can enjoy adult beverages outdoors in the designated outdoor refreshment area from 12 - 9 p.m. daily.

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business. Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

🎳 **Summer Fun Starts on the Lanes! 20% off for NEW bowlers!** The 6-week summer social bowling league is here - cold drinks, fun times, and new friends await on the lanes! Whether you're looking to meet new people, unwind after work, or just have a fun weekly outing, this league is for everyone. Social vibes, happy hour energy, and plenty of chances to connect with others. No matter your skill level, this league is all about having fun and meeting awesome people. ;) **🗓 Thursday nights \|📍 AMF Sawmill Lanes \| 💵 $74 *(while Early Bird is active)*** **🚨New to the league?** Use discount code (**MUSU26**) for 20% off - $59.20 *during **Early Bird*** **💻 League Info & Registration**: https://bit.ly/ColumbusBowling **Why Join?** 🎉 It’s only 6 weeks - perfect for a low-commitment social plan 🍻 Great mix of people in their 20s, 30s, & 40s, plus post-game hangs at the bar 🎳 Zero pressure - gutter balls totally welcome! 👕 Free league shirt if you sign up early 🧠 Weekly trivia w/ prizes 💬 Super social - join solo or w/ friends! **Want in?** Join our Meetup team Gutter Domination 👉 **Click here to join** https://tinyurl.com/2awfupnc Or start a team of your own with a few friends - we’ll all be hanging out either way! 📅 League Dates (Thursday nights): June 25, July 2, July 9, July 16, July 23, July 30 ***(The MeetUp event date is deadline to register for the league.)*** **Cost & What’s Included:** ✔ $74 **Early Bird** registration - **New bowler? Get 20% off w/ code: MUSU26** ✔ 6 weeks of bowling (1–3 games/week) ✔ Shoe rentals & full league setup ✔ Trivia, prizes, and great people 👉 **Sign up now:** 💻League Info & Registration: https://bit.ly/ColumbusBowling 🤑New bowlers use code MUSU26 to save 20% 📸 Follow the fun on Instagram: https://bit.ly/BowlingLeague-IG 📩 Questions? Contact the league: http://bit.ly/2nKHno7 Spots are filling fast – don’t miss out on the fun times!