iPhone App Marketing

Será un taller para comentar los bloqueos o dificultades que nos encontramos en nuestras distintas empresas, para compartir experiencias y herramientas útiles para tener posibles tanto para clientes como para equipo.

No slides. No speaker. No agenda. Just developers talking shop over a cold one. This is an informal gathering for engineers, founders, and builders who are deep in the agentic coding trenches — using tools like Cursor, Windsurf, Claude Code, OpenCode, or rolling their own agent pipelines. Come swap what's actually working, what blew up in production, and what you're excited about right now. We'll be at Barcelona, and the format is simple: show up, grab a drink, and share what you know. Bring a laptop if you want to show something, but it's not required. WhatsApp Group: https://chat.whatsapp.com/GVS0bHMPIzID3Ch9lt6YsU?mode=gi_t **What we talk about (but not limited to):** \*Agentic coding workflows and tooling * Prompt engineering & context engineering in practice \*Multi-agent architectures and orchestration * AI-native product building \*What's broken in the ecosystem and how you're working around it **Who should come:** Developers, technical founders, and AI engineers who build with (or on top of) LLMs. All levels welcome — senior devs with war stories and curious beginners both make the conversation better. **Format:** Open conversation, round-table style. Everyone teaches, everyone learns.

June Meetup is here! Let's gooo! Do you want to learn more about Micro Frontends? Then we have some experts in the house! Check it out 👇 ────────── **18:30: Welcome** Grab a seat until everybody arrives! **18:45 Intro by Hosts Neciu Dan & Erik Grijzen** **19:00 8 Years of Micro Frontends @ New Relic: Lessons Learned** Speaker: **Erik Grijzen, Principal Software Engineer** New Relic started implementing a Micro Frontend architecture about eight years ago, before the concept of Micro Frontends even existed as an architectural pattern. Over the years, we’ve learned hard-won lessons on designing, scaling, and maintaining Micro Frontends. We will go over some of the most important architectural decisions that need to be considered and see how they have affected us. We will also cover some of the most common anti-patterns and discuss practical strategies to avoid them, illustrated with real-world examples. **19:30** **Developing a micro-frontends open source framework** Speaker: **Natalia Venditto, Engineer and hands-on architect at Adobe** In this talk, I will talk about the technical challenges of building and maintaining an open source framework. What features we have prioritized while using it and solving real life problems, how we have monkey patched the browser to work on top of the web platform and make it agnostic and how we are working to port some of those features as standards **19:50: Drinks and networking!** Do you want to talk at this meetup? Reach out to Dan Neciu [on LinkedIn](https://www.linkedin.com/in/neciudan/) And please help us spread the news and grow the community: **20:55 Meetup finished** **(FOR EARLY ACCESS: WE ALWAYS POST FIRST ON SOCIAL MEDIA)** [Twitter(X)](https://x.com/ReactJsBCN) [BlueSky](https://bsky.app/profile/reactbarcelona.bsky.social) [LinkedIn](https://www.linkedin.com/company/reactjs-barcelona/) [Instagram](https://www.instagram.com/reactjs_barcelona/) ────────── **Sponsors:** **New Relic** New Relic arms businesses with the trust and confidence required to thrive in the AI era. The New Relic Intelligent Observability Platform is the only open, AI-strengthened platform designed to unify telemetry and business outcomes, bringing intelligence and automated actions to the most complex digital environments. The platform shifts teams from reactive firefighting to intelligent orchestration, leveraging AI-driven automation to optimize technology spend and protect revenue in real-time. That’s why global leaders—Adidas Runtastic, Domino’s, Ryanair, Swiggy, Topgolf, and William Hill—run on New Relic to drive innovation and deliver exceptional customer experiences. ────────── **Join the Master Security Course for FREE!** Modules 1 & 2 are live now — **Exploits and XSS** — completely free to access. * Understand how common vulnerabilities actually work * Learn to identify and prevent security flaws in your code * Get practical, real-world examples you can apply immediately * Types of XSS + real case studies of XSS in ReactJS and more This is just the beginning — start building security expertise today. [Join here](https://neciudan.dev/master-security)

¡Hola! Somos un grupo de personas apasionadas por el baloncesto que entrenamos todos los miércoles a las 19:00 h. Si te interesa unirte, ¡puedes venir a probar una clase gratis! 😄 Las sesiones están orientadas tanto al desarrollo individual como al trabajo en equipo, con ejercicios técnicos, tácticos y físicos adaptados al nivel de cada jugador/a. Siempre cerramos con un buen rato de partido para aplicar lo aprendido y disfrutar del juego en equipo. 🎯 Objetivo: mejorar, aprender y pasarlo bien en un ambiente sano, motivador y con buena energía. 📍 Lugar: Colegio Dinamis Barcelona, Travessera de Gracia 419 🕗 Día y hora: Miércoles a las 19:00 h 👤 Nivel: Todos los niveles son bienvenidos 🎁 Clase de prueba gratuita 👉 Si tienes dudas o quieres más info, puedes escribirme directamente al +34650752223 o búscanos en insta: @tripleamenazabcn ¡Te esperamos para compartir este hermoso deporte con energía y compañerismo! 💥🏀

Tips for a great event Be descriptive A good title immediately gives people an idea of what the event is about. Get organized Describe things in a clear order so it's easy to digest. Start with an overall description of the event and include a basic agenda, before you move into really specific details. Add an image Upload a photo or image to give members a better feel for the event.

**¿Querés aprender a navegar desde cero, sacarte miedos o mejorar tu técnica para llevar un velero por tu cuenta?** Esta clase privada está pensada para vos: una sesión 1 a 1 de dos horas, donde trabajamos juntos en lo que realmente necesitás. Puede ser tu primera vez en un velero, o quizás ya tenés experiencia y querés afinar maniobras, ganar seguridad o prepararte para salir solo al mar. **Vos marcás el objetivo y el ritmo. Yo me ocupo de que lo logres.** 📍 Las clases se dan en el Negroni I, un velero de regata ideal para que ajustes todo a bordo. 🕐 El día y horario son a convenir según disponibilidad. 👥 Podés venir con un invitado (tiene coste extra). 💬 Si te interesa, escribime por mensaje privado. Coordinamos juntos cuándo navegar. También podés escribirme un whatsapp al +34 71 777 3110. Esto no es una clase más. Es una oportunidad para superarte, aprender en serio y sentir el placer de hacerte dueño del timón ☸️. ¿Suena bien? ¡Pues no te quedes sin plazas y apuntate! Nos vemos en el puerto. 🙋🏼‍♂️⚓ Precio: * Una clase suelta: 60,00€. * La clase privada será **confirmada** con el pago por adelantado de la misma. ⚠ IMPORTANTE (por favor leer): Traer agua, algo de ropa para el viento (después de todo, es un velero, y corre viento 😅) y calzado impermeable. Si crees que te puedes llegar a marear, aconsejamos tomar algún medicamento anti-mareo 30 minutos antes. :) 📌 Responsabilidad a bordo Durante la clase, cada participante es responsable de seguir las indicaciones del instructor. Al participar en esta actividad, asumís la responsabilidad por tu propia seguridad personal y aceptás que Mare Ventus no se hace responsable por comportamientos que se aparten de las instrucciones brindadas. 📸 Uso de imagen y contenido Al apuntarte a este evento, autorizás a Mare Ventus a tomar fotografías y grabar vídeos durante la actividad, y a utilizar ese material con fines promocionales en redes sociales, sitio web y demás canales de comunicación de la escuela. Si preferís no aparecer en imágenes, podés avisarnos antes de embarcar. 🚫Política de cancelación: Cancelaciones por parte del alumno con menos de 48 horas del comienzo de la actividad **no serán reembolsadas**. Actividad sujetas a cancelación por condiciones meteorológicas desfavorables.

Introducing our exclusive class, a special invention of our founder, Julia. This isn't your typical Pilates routine; it's a "killing you softly" mix of dynamic movements that sculpt your body from head to toe, has your sweat dripping while targeting your inner strength from the core. Brace yourself for 45 minutes in which you will feel the burn in all the right places—your booty, legs, abs and arms! Wondering how we achieve this magic? Here's the formula: * Upbeat Music: Move in sync with the energizing beats like you're in a club. * No Breaks Series: Say goodbye to tedious pauses, as we keep the momentum going for a workout that never loses steam. * Full-Body Compound Movements: We're talking about powerhouse exercises that engage multiple muscle groups, giving you an all round workout like no other. Level: Intermediate What to bring: Mat, Towel & Water **Location: Until our new studio is ready, the class will be given at Stephy’s (C/Wellington 88).** **Price: single ticket is 10 Euros** If you like it and you want to join us regularly, ask us for our unlimited membership promotions! CONFIRM your attendance via whatsapp to Julia: +34 669760790

***External link for attendance​ below*** Marketing careers are being rewritten. Not someday. Right now. Some roles are quietly disappearing. ​Others are evolving faster than job descriptions can keep up. ​And the people making hiring decisions? They're figuring it out in real time too. ​On 11th June, The Marketing Crew is getting the whole picture in one room: marketers navigating the shift, operators rebuilding their teams, and people leaders making the actual calls. The Future of Marketing Jobs. Beyond the AI Panic. No recycled takes. No survival guides. Just an honest conversation about what's actually happening and where the opportunities are if you know where to look. ​ **We'll cover:** \- Which marketing roles are growing vs quietly disappearing⁠ \- ⁠⁠How AI is changing day\-to\-day work \- Whether junior roles are still viable and what that path looks like now \- ⁠⁠What skills to focus on if you want to stay relevant \- How hiring decisions are really being made behind the scenes **​Meet your speakers** * ​**Yuliia Hychka:** Fractional HR & Talent Partner, Founder of HY People Solutions, Co-Organiser of The Marketing Crew BCN. She partners with startups and scale-ups across SaaS and GameDev to build hiring functions and people strategy from the ground up. She's the one making hiring calls daily and seeing the market shift in real time. * ​**Carmelo Squillaci:** Product Marketing Manager at LearnWorlds, 2x TOP100 PMM. GTM strategist with deep experience scaling marketing functions across B2B SaaS and emerging markets in Europe and beyond. * ​**Cristina Ignat:** Growth & Retention Marketing Advisor, Co-Organiser of The Marketing Crew BCN. 7+ years in B2B SaaS, creator-led growth, and community building. Currently running creator-led campaigns for devtool companies at Plug.Dev. ​**Agenda** > ​18:30 Open Doors > 19:00 Welcome & Intro > 19:15 Talks: three perspectives from people hiring, building, and navigating this shift firsthand > 19:45 Q&A: bring your real questions, nothing is off limits > 20:15 Networking > 21:30 End ​**Spots are limited. Request to register here: https://luma.com/95t3knmi.**

\-\-\-\-\-\-\-PLEASE REGISTER ONLY THROUGH [THIS LINK](https://event.meetmaps.com/DS26/en/registration)\-\-\-\-\-\-\-\- **Join us for another Tech Talk at Glovo HQ 🚀** We’re opening the doors of Yellow Park for the **Data Science Tech Meetup on Thursday, June 11th**, to explore how to scale advanced AI for real-world product discovery and categorization. Glovo’s team and Anna Sánchez from Wallapop will join the conversation to share their experiences building AI solutions at scale for product discovery and categorization * **Deploying LLMs at Scale at Delivery Hero:** Our very own team **[Aleix López](https://www.linkedin.com/in/aleixlopezpascual/)** and **[Pablo Medin](https://www.linkedin.com/in/pablojmed/)**[a](https://www.linkedin.com/in/pablojmed/) will share what they've learned deploying LLMs in production at Delivery Hero for food categorization across millions of products and multiple markets. Rather than focusing on the model itself, we'll dive into the parts that don't usually make it into papers or blog posts: hard-won takeaways on evaluation, cost optimization, and stakeholder management. * **The Path to Semantic Search at Wallapop: [Anna Sánchez Espunyes](https://www.linkedin.com/in/anna-s%C3%A1nchez-espunyes/)**[ ](https://www.linkedin.com/in/anna-s%C3%A1nchez-espunyes/)from Wallapop will talk about how the company moved beyond rigid keyword matching. She’ll break down how they use embeddings to understand what users actually mean when typing vague or misspelled queries into a constantly changing inventory of 100M listings. **🎤 AGENDA:** * 18:30 – 19:00 \| Deploying LLMs at Scale at Delivery Hero \(Aleix López & Pablo Medina\) \+ 10 min Q&A * 19:00 – 19:30 \| Path to Semantic Search at Wallapop \(Anna Sánchez Espunyes\) \+ 10 min Q&A * 19:30 – 20:30 \| Drinks & Food **⏰ WHEN:** Thursday\, June 11th\, 2026 \| 18:30 to 20:30 **📍 WHERE:** Glovo HQ - Llull 108, 08005 Barcelona

## Details ## **June 13\| 16:00\-20:00 \- Design Market** We’re hosting a summer edition of Design Market at Hot Spot — an afternoon with local brands, music, flowers, and an easy, open atmosphere. This is not a crowded fair or a commercial expo. It’s a curated gathering inside our creative space in Poblenou, where you can take your time, discover independent brands, talk directly to designers, and enjoy a relaxed afternoon. Expect a mix of fashion, accessories, ceramics, home pieces, and small creative brands — alongside music, drinks, and seasonal details that make the space feel alive. You can drop by for 20 minutes or stay the whole evening. Come alone, with friends, with your partner, or your kids — it’s an open, welcoming format. **What you’ll find** * Local designers and independent brands * Kids corner * Music throughout the afternoon * Snacks & drinks available * Kids corner * Flowers and small spring details around the space **Who is this for?** * People who like discovering local brands * Creatives and entrepreneurs * Anyone curious about Hot Spot * Anyone who prefers smaller, thoughtful markets over big commercial ones **DAY & TIME** \- 13/06 \(Sat\) \| 16:00 \- 20:00 **ADDRESS:** * c/Pere IV, 192, Hot Spot creative space, Barcelona, Poblenou * metro: Poblenou, Llacuna or Glories **Free entrance, no registration needed**

**Ens trobarem a dos quarts d'onze del matí (10:30 h) a la porta del Palau Martorell, carrer Ample 11, 08002 Barcelona.** **Preu de les entrades: 16 euros**

**SIGN-UP in our APP for this game.** Subscribing in Meetup is not guaranteeing your spot Pickup football mixed game at Sant Marti Location: [https://maps.app.goo.gl/YQzbrW3a82nrN4N89](https://maps.app.goo.gl/YQzbrW3a82nrN4N89) We will bring the balls, bibs and an organizer. Preferable you are wearing a dark or black t-shirt. And bring normal football shoes. Kick-off is at 21.30pm. Cost: € 5,99 All our other daily games are available in our app! SIGN-UP in our APP

**🇪🇸 ESPAÑOL** **🎮 DATING GAMES BARCELONA: THE EXPERIENCE (18-28) ⚡** **¿Cansadx de que tu vida amorosa sea solo un catálogo de fotos? El jueves 21 de mayo en Barcelona, bajamos las pantallas y subimos el nivel.** **Olvídate de las preguntas de entrevista de trabajo. Hemos diseñado un circuito de 4 etapas para que conectes, te rías y descubras el "vibe" de la gente de forma real. Sin presiones, sin silencios incómodos y en el jardín más exclusivo de la ciudad. 🤫🔥** **🗺️ EL RECORRIDO** **🔍 ETAPA 1: EL FILTRO (Dinámica Grupal)** **Empezamos con un desafío de intuición. En grupos pequeños, tendrás que leer las señales y descifrar el lenguaje corporal del resto. ¿Serás capaz de identificar quién miente antes de saber siquiera su nombre? La primera impresión nunca fue tan estratégica.** **🧩 ETAPA 2: THE MISSING HALF (The Hunt)** **Aquí el destino está en juego: tendrás que moverte y activar tus sentidos para encontrar a tu otra mitad. No hay asiento asignado hasta que no encuentres a quien completa tu ficha. La adrenalina de la búsqueda empieza ahora. 🏹✨** **🚦 ETAPA 3: DINÁMICA SEMÁFORO** **7 minutos. Un cara a cara donde las reglas cambian según el color que dicte el azar. Un viaje por todos los niveles de intensidad:** **⚪️ Blanco \| 🟢 Verde \| 🌸 Rosa \| 🔴 Rojo \| ⚫️ Negro** **Tú marcas el límite, nosotros ponemos el ritmo.** **✅ ETAPA 4: GREEN FLAGS & MATCH INMEDIATO** **El clímax de la noche. Dos dinámicas finales de alta interacción para validar tus mejores cartas mientras nuestro equipo de "cupidos" procesa los datos. Nada de esperar días: te irás con tus matches inmediatos confirmados. 🏁❤️** **INFO TOP** **📍 Lugar: Alice's Secret Garden, Pau Claris, 90.** **⏰ Check\-in: Chicas 19:45h \| Chicos 20:00 \(Puntualidad obligatoria para entrar en la dinámica\)\.** **🔞 Target: 18 a 28 años. Solo buenas vibras** **👟 Dress Code: Casual-Cool (No chanclas, no ropa de gym)** **⚠️ PASOS PARA TU PLAZA** ***Reserva y pago: Tu plaza solo está asegurada una vez realizado el pago mediante este enlace: eventbrite.es/e/1989247733520/?aff=oddtdtcreator*** También puedes pagar por Bizum. Envía un mensaje privado a Mariana para saber el número. \*\**El Formulario: Es imprescindible rellenar el formulario de registro con tus datos tras el pago para organizar los grupos. Sin formulario no hay sitio en la mesa. 📝* **👉[https://docs.google.com/forms/d/e/1FAIpQLScpAndLBx1QhYdcILRozbBTayQrI9f08DBR4dV5ohE8c1lElQ/viewform?usp=header](https://docs.google.com/forms/d/e/1FAIpQLScpAndLBx1QhYdcILRozbBTayQrI9f08DBR4dV5ohE8c1lElQ/viewform?usp=header)** **📸 Follow us: @bcnfriendslang** **Exención de responsabilidad** Al asistir a este evento, los participantes reconocen que lo hacen de forma voluntaria y bajo su propia responsabilidad. Los organizadores, anfitriones y el establecimiento no asumen ninguna responsabilidad por cualquier lesión, pérdida, daño, robo u otro incidente que pueda ocurrir antes, durante o después del evento. Cada participante es responsable de su propia seguridad, pertenencias y comportamiento. Al participar en el evento, los asistentes aceptan eximir y mantener indemnes a los organizadores, anfitriones y al establecimiento frente a cualquier reclamación, responsabilidad o gasto derivado de su participación en el evento. **🇬🇧 ENGLISH** **🎮 DATING GAMES BARCELONA: THE EXPERIENCE (Ages 18-28) ⚡** **\*\*Tired of your love life being just a catalog of photos?\*\* This \*\*Thursday, May 21st\*\* in Barcelona, we’re putting the screens away and leveling up.** **Forget those awkward job-interview questions. We’ve designed a \*\*4-stage circuit\*\* so you can connect, laugh, and discover people’s real "vibe." No pressure, no awkward silences, and all happening in the city's most exclusive garden. 🤫🔥** **\-\-\-** **\#\#\# 🗺️ THE ROADMAP** **🔍 \*\*STAGE 1: THE FILTER (Group Dynamic)\*\*** **We’re starting strong with an intuition challenge. In small groups, you’ll have to read the room and decode body language. Can you spot the liar before you even know their name? First impressions have never been this strategic.** **🧩 \*\*STAGE 2: THE MISSING HALF (The Hunt)\*\*** **Fate is in motion here. Forget about just walking in and sitting down—you’ll have to move through the garden and use your senses to find your other half. You won't get a seat until you find the person who completes your token. The adrenaline of the hunt starts now. 🏹✨** **🚦 \*\*STAGE 3: THE TRAFFIC LIGHT DYNAMIC\*\*** **7 minutes. A face-to-face where the rules change based on the color of the moment. A journey through every level of intensity:** **⚪️ White \| 🟢 Green \| 🌸 Pink \| 🔴 Red \| ⚫️ Black** **You set the limits; we set the pace.** **✅ \*\*STAGE 4: GREEN FLAGS & INSTANT MATCH\*\*** **The climax of the night. Two final high-interaction dynamics to showcase your best cards while our "Cupid" team processes the data. No waiting for days—you’ll leave the garden with your \*\*Instant Matches\*\* confirmed. 🏁❤️** **📍 Venue: Alice's Secret Garden, Pau Claris, 90** **⏰ Timing: Girls 19:45 \| Guys 20:00 \(be on time or be squared ;\) \)** **🔞 Age: 18 to 28. Real people, real vibes** **👟 Dress Code: Casual-Cool (Clean looks only, no beachwear)** **⚠️ HOW TO SECURE YOUR SPOT** \*\*\* Book & Pay: Your seat is only confirmed once payment is received using this link: eventbrite.es/e/1989247733520/?aff=oddtdtcreator You can also pay through Bizum. Send DM to Mariana to know the phone number. \*\*\* The Form: You must fill out the registration form with your information after payment so we can organize the groups. Without the form, there’s no seat at the table. 📝\*\* **👉[https://docs.google.com/forms/d/e/1FAIpQLScpAndLBx1QhYdcILRozbBTayQrI9f08DBR4dV5ohE8c1lElQ/viewform?usp=header](https://docs.google.com/forms/d/e/1FAIpQLScpAndLBx1QhYdcILRozbBTayQrI9f08DBR4dV5ohE8c1lElQ/viewform?usp=header)** **📸 Follow us: @bcnfriendslang** \*\*Liability \*\***Disclaimer** By attending this event, participants acknowledge that they do so voluntarily and at their own risk. The organizers, hosts, and venue assume no responsibility or liability for any injury, loss, damage, theft, or other incident that may occur before, during, or after the event. Participants are solely responsible for their own safety, belongings, and conduct. By joining the event, attendees agree to release and hold harmless the organizers, hosts, and venue from any claims, liabilities, or expenses arising from participation in the event.

Nuestra nueva web: [https://www.patreon.com/singlesbarcelona](https://www.patreon.com/singlesbarcelona) **RANGO DE ESTE EVENTO 45-54 AÑOS APRÓX.** **RANGO DE ESTE EVENTO 45-54 AÑOS APRÓX.** **🤩❤️🍹MINI GUATEQUE RETRO DE 1 HORA PARA SOCIALIZAR UN POCO ANTES DE IRNOS AL TARDEO DISCO REMEMBER PORQUE LUEGO EN LA DISCO NO SE PUEDE HABLAR MUCHO CON LA MÚSICA A TODA CASTAÑA Y DANDO SALTOS.** **Precio:** **Inscripción gratis para las chicas.** Chicos consultar. Inscripción y ubicación por **whatsapp 630 467 646** una vez estés apuntado aquí en meetup. **Primero apúntate en meetup luego envía whatsapp. No envíes whatsapp si no apareces en la lista de apuntados del evento meetup.** Gracias. Se habilitará **grupo whatsapp temporal** para el evento.

🔥 OVER 50 HAPPY HOUR at PBR EASTON! 🔥 Looking to meet new people, enjoy great music, dance, laugh, and have an unforgettable night out? Then grab your friends and join us for one of the most exciting Over 50 social events in Columbus! 📍 PBR Cowboy Bar + Smokehouse – Easton 📅 Thursday, June 18th ⏰ 6:00 PM – 9:00 PM (and the fun keeps going!) This is NOT your typical quiet happy hour… this is a high-energy, country-meets-nightlife experience designed for fun-loving singles and couples over 50 who still enjoy getting out, socializing, and making memories! ✨ What’s Happening: 🎵 Live Music from 6:30–8:30 PM 🐂 Mechanical Bull Riding starting at 8:30 PM 💃 Line Dancing with Instructor from 9–10 PM 🎧 DJ & Dancing starting at 9 PM 🍹 Drink Specials All Night: $3, $4 & $5 specials! Whether you want to relax with a drink, hit the dance floor, try the mechanical bull, or just meet a great group of people in a fun atmosphere — this event has something for everyone. 👉 IMPORTANT: When you arrive, CHECK IN with the host under: “Doug / Meetup” to receive your wristband. 🚗 FREE Parking available across from the venue and at the Easton West Garage. Come when you can, leave when you want… but don’t be surprised if you stay all night! Let’s make Thursday night FUN again! 🎉

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

We've moved to guild.host Look for us there. https://guild.host/events/buckeye-cocoaheads-nscoders-tcbrk5

Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business. Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)