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Frequently Asked Questions

Yes! Check out iphone app marketing events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the iphone app marketing events taking place this week here. Plan ahead and join exciting meetups throughout the week.

Absolutely! Find iphone app marketing events near your location here. Connect with your local community and discover events within your area.

iPhone App Marketing Events Today

Join in-person iPhone App Marketing events happening right now

🚴 Anacostia Park Paceline (APP)
🚴 Anacostia Park Paceline (APP)
**Join us for the APP mid-week training ride at Anacostia Park.** **This is a structured paceline workout designed to build fitness and group riding skills.** **📍 Meet: Anacostia Park – Skating Pavilion** **🕖 Roll Out: Wednesdays at 7:00 AM** **Ride Format** **• Starts around 18 mph** **• Speed increases every 4-mile loop** **• Ride as many laps as you can hold** **Bring lights, good energy, and be ready to roll at 7:00 sharp.** **See you at the park 🚴‍♂️**
Find a Cofounder, Help or Join a Startup
Find a Cofounder, Help or Join a Startup
**Welcome to Startup Oasis!** If you are a startup founder, investor, developer, marketer, entrepreneur, or anyone else in the tech ecosystem looking to start, join, or help a tech startup, this event is for you! Startup founders pitch their business to the audience, then they will join their own breakout group to get feedback from the attendees (similar to a hackathon). The official registration page is [here](https://luma.com/8f94woli). Schedule: * 6:00 PM - Doors open for networking * 6:45 - Founders pitch * 7:00 onward - founders break off into break-out groups and attendees can move around and help one for the remainder of the time, similar to a hackathon. Startup Oasis was created to pierce the illusion of accessibility of startups and tech by creating a grassroots forum for early-stage founders to pitch to those in the tech ecosystem to get real-time feedback for their idea or business. Use this [link](https://lnk.bio/startup.oasis) to: * Follow us on LinkedIn * Join our community * Donate to our cause * Visit our website * Sign up for our events newsletter **FAQ:** **Is this event free to attend?** Yes - Startup Oasis will always be free for anyone to attend. If you would like to donate, you can buy a VIP ticket here and it will be appreciated! You can also talk to us about volunteer opportunities. **Am I eligible to pitch?** You must be the founder or on the leadership team of a technology-based startup to be eligible to pitch. You can be early stage (pre-funding, pre-revenue, or pre-MVP) up to series A. Consultants, firms, and agencies cannot pitch their services - please join a breakout to speak with the founders. **What happens after the pitches?** The breakout groups form for the remainder of the event. Each founder gets a breakout room and you can talk with them more there about their business and needs. **Can I take photos or videos?** Yes, please be respectful when doing so. You can tag Startup Oasis on LinkedIn. If you have a video or YouTube show, you are welcome to interview founders and attendees.
LGBTQ+ Happy Hour Meetup @ Spark Social
LGBTQ+ Happy Hour Meetup @ Spark Social
Please be sure to RSVP on **[Eventbrite](https://www.eventbrite.com/e/1988904319359?aff=oddtdtcreator)** so we have an accurate guest list. **When you arrive, ask for the owner of Spark Social, Nick Tsusaki and sit with the Party of Six group.** Be sure to let Nick know you are there from Go Gay DC. Order on your own from the [menu](https://spark-dc.com/pages/menu-2). Come join us for a fun and friendly **in-person** gathering! It’s the perfect chance to meet new people, share stories, and enjoy a relaxed atmosphere with the **LGBTQ+ community**. Whether you're looking to make friends or just hang out, everyone’s welcome. Grab your favorite drink and let’s make some great memories together! This event is free to attend. We hope to see you there. In addition to coffee selections, the venue offers a good food and drinks [menu](https://spark-dc.com/pages/menu-2). $10 signature cocktails; $7 premium rail; $5 grilled cheese. **Metro Directions:** Be eco-friendly. U Street Metro (Yellow/Green line) is only a few blocks away. The venue is adjacent to Crush Bar. This event is a safe space for everyone under the rainbow. This event is for ages 21+. Please feel free to invite all your friends to join you there! This event is hosted by **[Go Gay DC](https://www.gogaydc.com)**, Washington DC's inclusive LGBTQ+ community focused on friendship, leadership, and service. It now reaches over 10K fabulous people and is growing fast. Visit [https://www.gogaydc.com](https://www.gogaydc.com) . Go Gay DC's founder is **[TJ Flavell](https://www.linkedin.com/in/tjflavell/)**. Go Gay DC is on social media: Mingle with fabulous LGBTQ+ folk and allies. Bring your friends and meet new people from all over the world. Casual attire is fine. You are welcome regardless of where you live. Guests from DC, Maryland, and Virginia often attend. This event is a safe, inclusive space for everyone under the rainbow. Go Gay DC is on social media: Join the Facebook Group [https://www.facebook.com/groups/GoGayDC](https://www.facebook.com/groups/GoGayDC) Like the Facebook Page [https://www.facebook.com/GoGayDC](https://www.facebook.com/GoGayDC) Follow on Instagram [https://www.instagram.com/GoGayDC](https://www.instagram.com/GoGayDC) Follow on Threads [https://www.threads.com/@GoGayDC](https://www.threads.com/@gogaydc) Follow on Bluesky [https://gogaydc.bsky.social/](https://gogaydc.bsky.social/) Follow on X [https://www.x.com/GoGayDC](https://www.x.com/GoGayDC) Watch on YouTube [https://www.youtube.com/GoGayDC](https://www.youtube.com/GoGayDC) LinkedIn [https://www.linkedin.com/showcase/GoGayDC](https://www.linkedin.com/showcase/GoGayDC?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExZG1DTnM0VnJybG83U3FWcnNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR765Xxf5t8wFzbCac74QNX3p0Bs2oT0drXZoOmLV63J8cURMl3ta5b8iP3ztg_aem_nSdndpxd5-hXJ8myNF2_vQ) Search keywords: LGBT LGBTQ LGBTQI LQBTQIA Lesbian Gay Bisexual Transgender Queer Intersex Straight Allies Two-spirit
GROUPME  APP (District Audi Club)
GROUPME APP (District Audi Club)
LinkedIn Networking & Personal Branding Working Session
LinkedIn Networking & Personal Branding Working Session
### LinkedIn Networking & Personal Branding Working Session (Invite Only) Join us for an interactive working session designed to help professionals strengthen their LinkedIn presence, expand their network, and create more career opportunities through intentional engagement. Whether you're actively job searching, exploring new opportunities, building a personal brand, or simply looking to grow your professional network, this session provides dedicated time to work alongside other motivated professionals. During this session, we will focus on: ✅ Optimizing your LinkedIn profile ✅ Building a consistent LinkedIn activity strategy ✅ Expanding your network through intentional connections ✅ Creating and improving LinkedIn content ✅ Increasing visibility with recruiters and hiring managers ✅ Sharing networking and personal branding best practices ✅ Accountability and peer-to-peer support This is a hands-on working session, not a presentation. Bring your laptop, LinkedIn profile, content ideas, questions, and goals. Participants will have dedicated time to work, network, exchange feedback, and make meaningful progress. By the end of the session, you should leave with: * New professional connections * Improved LinkedIn visibility * A stronger personal brand strategy * Actionable next steps for continued growth Whether you have 50 connections or 50,000 followers, consistent activity and relationship-building can create opportunities over time. We look forward to networking, learning, and growing together. Hosted by the community.
Yoga In the Parks- NEW Location!
Yoga In the Parks- NEW Location!
Join us for FREE classes in the beautiful outdoors throughout Prince George’s County! Learn basic moves to strengthen your body, increase flexibility, and free your mind. Ages 13 & up. **[Register here ](google.com/url?q=https://mdpgparksweb.myvscloud.com/webtrac/web/search.html?Action%3DStart%26SubAction%3D%26_csrf_token%3DHp0M0E6T0I712L473B2Q2N4F5J5R6M5E035L4X6O6I04705R6O5S045J4M526G6A5S5Q5J6K1I5P4S6E550O5G4I6F511L4L63505I095R4M6N671F545U6H6A735O3L6M%26age%3D0.25%26age%3D0.5%26age%3D0.75%26age%3D1%26age%3D2%26age%3D3%26age%3D4%26age%3D5%26age%3D6%26age%3D7%26age%3D8%26age%3D9%26age%3D10%26age%3D11%26age%3D12%26age%3D13%26age%3D14%26age%3D15%26age%3D16%26age%3D17%26age%3DAdult%26age%3DSenior%26primarycode%3D17680-479E%26keyword%3D%26keywordoption%3DMatch%2BOne%26showwithavailable%3DNo%26spotsavailable%3D%26beginyear%3D%26instructor%3D%26dayoption%3DAll%26display%3DDetail%26module%3DAR%26multiselectlist_value%3D%26arwebsearch_buttonsearch%3Dyes&sa=D&source=docs&ust=1777646416003691&usg=AOvVaw3LcXJ5QbQbIc2sA6OjX1Hj)**(summer registration opens 5/13 for residents & 5/20 for non-residents). Activity Code: 17680-479E Classes may be canceled due to inclement weather or wet grounds. Call 301-927-0822 for weather-related cancellations. For fastest response to any questions, or for more information, please contact Health and Wellness directly via email wellness@pgparks.com
Intentional Flexibility: How Fractional Work Is Reshaping Careers and Teams
Intentional Flexibility: How Fractional Work Is Reshaping Careers and Teams
The way organizations build teams and the way professionals build careers is changing. Fractional, part-time, and project-based work is no longer a stopgap. It's becoming a deliberate strategy on both sides of the work equation; the "Portfolio Career" of the future is happening now. In this session, Stephanie Ranno draws on her work connecting experienced professionals with employers who are rethinking how they access talent. Whether you're a content strategist navigating a tough market and piecing together flexible engagements or an organization weighing whether a fractional hire could move the needle for a specific project, this session offers practical perspectives for both. We'll explore what's driving the shift toward flexible work arrangements, how to position yourself or structure your team to make the most of it, and what it actually takes to make fractional and part-time roles work well for everyone involved. **About Stephanie** Stephanie brings more than 20 years of experience in staffing and recruiting, helping organizations of all sizes and in all industries build high-performing teams. She has worked with clients in financial services, associations and nonprofits, government consulting, and professional services to connect them with exceptional talent. As Director of Growth, Stephanie partners with FlexProfessionals DC and Boston teams to expand the firm’s mid-market presence and bring our services to new metro areas. She focuses on opening new pathways for businesses to access flexible, top-tier talent in accounting, finance, HR, administration, operations, and marketing. Stephanie is committed to showing employers how flexible work models can give organizations a competitive edge while creating meaningful career opportunities for professionals. Beyond her client work, Stephanie is a frequent speaker and writer on topics including workforce trends, talent acquisition, neurodiversity, and inclusion. Inspired by her own family, she has a special interest in advancing neurodiversity in the workplace and creating a future of meaningful work for all.

iPhone App Marketing Events This Week

Discover what is happening in the next few days

DevCommunity - DC/NY Meetup
DevCommunity - DC/NY Meetup
**Agenda:** • 5:00 PM - Doors Open (in-person attendees). • 5:30 PM - **Deep Dive into Claude Code** • 6:30 PM - Networking • 7:00 PM - Doors Close **Talk Overview:** **Deep Dive into Claude Code** Ever wondered what happens under the hood when Claude Code runs your next Android task? This talk dives into the internals of Anthropic's AI coding agent — its bootstrap pipeline and agent loop. You'll see how fork agents share prompt-cache prefixes to cut input token costs and how four-layer context compression keeps long conversations from exhausting the window. You'll leave with a mental model of how this production AI agent actually works. Whether you're building custom MCP integrations, orchestrating multi-agent tasks, or just trying to get more from the tool you use every day, you'll have a toolkit of patterns to apply to your own Android workflows. **Speaker**: Mohit Sarveiya **Speaker Bio:** Staff Android Engineer AirBnb & Google Developer Expert **How to find us:** 1680 Capital One Drive, McLean, VA 22102 We'll be located in C2 **100 D/E**. The area is publicly accessible. If you can't find it, you can ask the front desk for directions to the **C2 100 D/E** **Attending Virtually?** Zoom Link: [https://us06web.zoom.us/j/84509924569?pwd=jLXAAyOY94b9BARoiACKtKz16MoDi1.1](https://www.google.com/url?q=https://urldefense.com/v3/__https://us06web.zoom.us/j/84509924569?pwd%3DjLXAAyOY94b9BARoiACKtKz16MoDi1.1__;!!FrPt2g6CO4Wadw!LFvXbAXwA9nr_LdcnaIwoMGePe66Msg5rsnSUkUB9Z2ixCtXMfmUuOCTC5hZPsJVUdvuRVQrAUvdV-jdXQm6$&sa=D&source=calendar&usd=2&usg=AOvVaw16hb6F9SrCsaIabEet1HR7) Meeting ID: 845 0992 4569 Passcode: 754789 **Parking**: You can park at 1680 Capital One Drive; this garage has a sign indicating public parking. Or at the WEGMANS parking lot.
BINGO Online (Win Prizes!)
BINGO Online (Win Prizes!)
**\*TO ATTEND GET TICKET At** [https://www.socialevents123.com/event-details.aspx?id=13508#tix](https://www.socialevents123.com/event-details.aspx?id=13508#tix) (Multiple Meetup groups are co-organizing so the RSVP's shown are just a very small portion attending. We'll have at least 20 registered.) Our last online Bingo Night Party was such a BIG hit, we're doing it again! Do you like to play BINGO or want to just do something different?! Then you will LOVE this event! Here is your opportunity to have some fun playing our Live "Bingo" game. You will also get to socialize and make other friends from the comfort of your home. Prizes included Amazon gift cards, free future events and more! This completely online event will be LIVE and you will be able to see and hear the other participants while playing. You will either need to print or draw out your bingo cards. We will email you with how to get it after registering. You can have more than 1 person on your team as long as they're from your house and use same device. Friends/family around the country can also play. They would just need to also register for a ticket. This event will be held on Zoom which you would access through your computer/webcam, or via your phone/tablet. On day of the event, you will get a secured Zoom link and link to print out Bingo cards. \*RSVPS ON HERE ARE NOT REFLECTIVE OF ACTUAL ATTENDANCE as this is a multi group event. Cost: $15-$20 depending on how early you register. **\*TO ATTEND GET TICKET AT -** [https://www.socialevents123.com/event-details.aspx?id=13508#tix](https://www.socialevents123.com/event-details.aspx?id=13508#tix)
Creative Phone Photography - Chinatown/Penn Quarter
Creative Phone Photography - Chinatown/Penn Quarter
**THIS CLASS IS OFFERED THROUGH CAPITAL PHOTOGRAPHY CENTER** **PLEASE REGISTER WITH CAPITAL PHOTOGRAPHY CENTER, NOT MEETUP!** https://capitalphotographycenter.com/classes/class/2026-06-14-creative-phone-photography-chinatown-penn-quarter Learn smartphone camera settings for creative images. From essential techniques for exposure, to composition and focusing tips in this vibrant DC area. We begin outdoors at the National Portrait Gallery and then explore the surrounding Chinatown/Penn Quarter area with its quirky architecture and street scenes. The class will start with basic instruction on the operation of the native mobile phone’s camera. We’ll then cover some of the more advanced features of setting focus and exposure independently. We’ll explore how to turn the mobile camera’s limitations such as one lens, fixed aperture, no zoom and a small sensor to advantages using creative techniques of focus, exposure and composition. You’ll create pictures on an easily paced photo walk with guided instruction coupled with gentle critique and suggestions to make your pictures the best they can be. This class is designed for users of iOS and Android mobile devices. Participants will need to bring a fully charged phone. THIS CLASS IS BEING OFFERED THROUGH CAPITAL PHOTOGRAPHY CENTER https://capitalphotographycenter.com/classes/class/2026-06-14-creative-phone-photography-chinatown-penn-quarter
Mambo Fridays at Bryant St Market Featuring DJ Mambo Soul
Mambo Fridays at Bryant St Market Featuring DJ Mambo Soul
**🎂 This Mambo Fridays we’re celebrating Earl’s Birthday — come ready to party!** **🎧 As always, DJ Mambo Soul is flying in from Houston just for Mambo Fridays! The only place to catch him live in DC.** **💃 Special performance by DanceInTime bringing the energy to the floor!** **🎶 Mambo Fridays** **📅 Friday, December 12, 7:30pm–12am** **📍 Bryant Street Market, 670 Rhode Island Ave NE, Washington DC** **🕗 7:30pm Salsa Lesson by DanceInTime** **🕺 8:45pm–12am Dancing & Mingling** **🎧 DJ Mambo Soul (from Houston!) + DJ Chika** **🎟️ $10 Early Bird \(until Dec 5\) \| $15 after** **👦 Kids under 15 FREE \|** **✨ Drop-ins welcome** **🚇 2 min walk from Rhode Island Ave Metro (Red Line)**
Customer Discovery for Startups
Customer Discovery for Startups
Founder Institute Washington DC is partnering with Washington Network Group - WNG for this great startup event on Customer Discovery. At this event, we will discuss how to start your entrepreneurship journey. Should you start building the product first - or test the market with potential real customers? We will delve into Steve Blank's customer discovery process with Penn West Accelerator Director and leading mentors. **❯❯ Learn more about this great event and** **REGISTER at [https://luma.com/c4rd2brd](https://luma.com/c4rd2brd)** Washington Network Group (WNG) The Washington Network Group (WNG) is a thriving community of cross-industry professionals in the DC metro area who believe in the power of connection. WNG is an entirely volunteer-led and driven non-profit supported through membership fees, sponsorships and other private donations. With decades of experience bringing people together, we help members grow their networks, find new opportunities, and support each other in advancing their careers.
ROOFTOP Gen X  Social  [PLEASE READ 🙏]
ROOFTOP Gen X Social [PLEASE READ 🙏]
This is where you meet the area's 30, 40 and 50 years young; 30 somethings, 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well! ***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.*** We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required. We have the discretion to decide entry. Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN! They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:) Unacceptable Attire: 1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits 2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts. 3. Sportswear: Jerseys, team logos, and other sport-specific attire 4. Beachwear: shorts, tank tops, swimwear, and revealing clothing 5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed 6. Timberlands and Steel Toed Shoes. DETAILS : * We will have a registration station and check you in. * Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box. PARKING INFO Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY. ***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***
10 year Anniversary!
10 year Anniversary!
🎉 DMV WINOS 10-Year Anniversary Celebration! 🎉 Can you believe it? The DMV Winos began in June 2016, and we’re celebrating 10 incredible years of friendship, laughter, adventures, and unforgettable memories! What started as a simple wine-loving Meetup has grown into a community of amazing people who have shared countless happy hours, winery visits, dinners, festivals, celebrations, and lasting friendships along the way. Whether you’ve been with us since the beginning or joined somewhere along the journey, we’d love for you to come celebrate this special milestone. Let’s raise a glass to the memories we’ve made, the friendships we’ve built, and all the fun still to come! Join us as we celebrate a decade of good wine, great company, and the wonderful community that is DMV Winos. Cheers to 10 years—and the next chapter ahead! 🍷🥂

iPhone App Marketing Events Near You

Connect with your local iPhone App Marketing community

OVER 50 HAPPY HOUR IN JUNE AT PBR AT EASTON!!!
OVER 50 HAPPY HOUR IN JUNE AT PBR AT EASTON!!!
🔥 OVER 50 HAPPY HOUR at PBR EASTON! 🔥 Looking to meet new people, enjoy great music, dance, laugh, and have an unforgettable night out? Then grab your friends and join us for one of the most exciting Over 50 social events in Columbus! 📍 PBR Cowboy Bar + Smokehouse – Easton 📅 Thursday, June 18th ⏰ 6:00 PM – 9:00 PM (and the fun keeps going!) This is NOT your typical quiet happy hour… this is a high-energy, country-meets-nightlife experience designed for fun-loving singles and couples over 50 who still enjoy getting out, socializing, and making memories! ✨ What’s Happening: 🎵 Live Music from 6:30–8:30 PM 🐂 Mechanical Bull Riding starting at 8:30 PM 💃 Line Dancing with Instructor from 9–10 PM 🎧 DJ & Dancing starting at 9 PM 🍹 Drink Specials All Night: $3, $4 & $5 specials! Whether you want to relax with a drink, hit the dance floor, try the mechanical bull, or just meet a great group of people in a fun atmosphere — this event has something for everyone. 👉 IMPORTANT: When you arrive, CHECK IN with the host under: “Doug / Meetup” to receive your wristband. 🚗 FREE Parking available across from the venue and at the Easton West Garage. Come when you can, leave when you want… but don’t be surprised if you stay all night! Let’s make Thursday night FUN again! 🎉
Stop Guessing: A Product Person's Guide to AI Adoption
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###
NSCoder Night
NSCoder Night
We've moved to guild.host Look for us there. https://guild.host/events/buckeye-cocoaheads-nscoders-tcbrk5
Lewis Center Networking Lunch
Lewis Center Networking Lunch
Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business. Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)
Data & Analytics Wednesday - Finding Product Insights
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)