IT Directors

**[CONFIRMED TRIP, SLOTS ARE AVAILABLE]** **GUNUNG LEDANG (MT OPHIR) REWARDING HIKE@1276m** **30-31 May 2026 (Sat 1130pm-Sun 10pm)** **Note: 1 June 2026(Mon) is Vesak P/H)** **Cost: $170/person** **4 persons sign up and payment together is $160/person** **INTERESTED, WHATAPPS 94884478 Wilfred or RSVP via Meetup:** [https://www.meetup.com/lets-go-travelling-hiking/events/314413220/](https://www.meetup.com/lets-go-travelling-hiking/events/314413220/) **◾Attractions/Things To Do:** Gunung Ledang is a mountain in the Gunung Ledang National Park located in Tangkak District. The summit is located between the border of Muar and Malacca. Standing at 1,276 m (4,186 ft) ,with a clear trail leading to the peak, the mountain is a popular destination among amateur climbers. Mount Ophir is 64th highest mountain in Malaysia and arguably the most climbed mountain in the country. This hike is not for beginner or with height phobia hikers. 🔺You need to have a good fitness level (exercise regularly)and relevant trekking experience to sign up for this hike. [https://www.justrunlah.com/2018/08/15/my-gunung-ledang-hike-4th-august-2018-by-stargazer/](https://www.justrunlah.com/2018/08/15/my-gunung-ledang-hike-4th-august-2018-by-stargazer/) **“Video Highlights of 15-16 July 2022 Ophir Hike”** [https://youtu.be/5MzhzRhUF88](https://youtu.be/5MzhzRhUF88) **◾PAYMENT:** Please Paynow $xxx/person to UEN 201727764C Wilfred Go Travelling & Hiking Pte or Bank Transfer to DBS Current Account 0029069789 and Text 94884478 with Print-screen Receipt **◾INCLUDE:** \* Transportation Van < 14 person Bus >15 person \* Group Dinner is included if group-size 10 or more \* Mountain Guide/s \* Hiking Permit \* 1 Event Host **◾EXCLUDE:** •Personal Insurance •Items Not Mentioned In Itinerary •Penalty of RM100/person imposed if reporting after 7pm. (The money is paid to the guide for working Over-Time) **TA License No 03066** **TA NAME: WILFRED GO TRAVELLING & HIKING PTE LTD** **To Connect With Us:** **1\. Telegram Channel: [https://t.me/wilfredtravelsg](https://t.me/wilfredtravelsg)** **2\. Whatapps Channel:** **[https://whatsapp.com/channel/0029VaJmIsU9mrGTPqpect3l](https://whatsapp.com/channel/0029VaJmIsU9mrGTPqpect3l)** **3\. Facebook: [https://www.facebook.com/events/calendar](https://www.facebook.com/events/calendar)** **◾Suggested Itinerary:** **(Sat)** 1130pm- Marsiling MRT Bus Stop 1135pm-Depart **(Sun)** 12am-Depart JB Custom 230am-Pagoh R&R (Stop over to rest and sleep in the bus. Those cannot sleep can eat & drink at the 24 hour cafe) 430am-Brush Teeth / freshen up 5pm- Bus Departs 530am Tangkar Coffeeshop for breakfast & pack lunch 645am-Bus Departs 715am-Mount Office HQ for Registration 745am-Briefing and Start to Hike 1230pm-Summit & Lunch 5pm-Reach the park office and declare the items 515pm- Go shower 6pm-Depart for Dinner 630pm- Chinese Restaurant Group Dinner 730pm-Depart to JB Custom 10pm-JB Custom 11pm-Marsiling MRT **◾Disclaimer, Indemnity and Terms of Participation:** \-\-\-ACKNOWLEDGEMENT TO OUR TERMS & CONDITIONS\-\-\- PLEASE READ THIS LINK FOR T&Cs BEFORE YOU RSVP: [https://www.wilfredtravel.org/terms-and-conditions](https://www.wilfredtravel.org/terms-and-conditions) **\*BY PARTICIPANTION, I HAVE READ, AGREED & ACCEPTED TERM & CONDITION:\*** **❈THIS TOUR IS ORGANIZED BY:** TA NAME: WILFRED GO TRAVELLING & HIKING PTE LTD TA License No: 03066

Most people in Singapore haven’t tried beach tennis yet — and honestly, that’s part of the appeal. It’s fast-paced like tennis, social like volleyball, and played barefoot on sand. You don’t need prior experience, and the learning curve is surprisingly quick. Beach tennis is big in Brazil, and it’s now starting to pick up in Singapore. Sessions are run by Pacific Beach Tennis Academy, which is Singapore's first dedicated beach tennis academy. If you’re looking to: – try a new sport without pressure – meet people in a more relaxed setting – or just switch things up from your usual workouts this might be worth checking out. Sessions are beginner-friendly, and all equipment is provided. If you’re keen or have any questions, feel free to message Luke at 8950 0295. You can learn more about Pacific Beach Tennis Academy here as well: Website: https://pbta.sg/ Instagram: https://www.instagram.com/pbta.sg/

​​​**Founders Running Club** (FRC) brings founders, investors, tech, creative people and startup enthusiasts together for weekly easy runs and networking. We like to be comfortable when we run and finish with coffee and conversations. Choose your pace or follow a pacer—pets, friends, family, are welcome. ​​​🗓️ Launched in San Francisco, July 16, 2022 🌍 Now in 50+ cities 📅 Running + Networking events + Community ​​​**Join the community** [http://foundersrc.com/chats](http://foundersrc.com/chats) Singapore Instagram http://instagram.com/frc_singapore ​​​**Global FRC**: Instagram [http://instagram.com/foundersrc/](http://instagram.com/foundersrc/) LinkedIn [http://linkedin.com/company/foundersrc/](http://linkedin.com/company/foundersrc/) Strava [http://strava.com/clubs/foundersRC](http://strava.com/clubs/foundersRC) Website [http://foundersrc.com/](http://foundersrc.com/)

Hello from Hearts Alive Church. We are a group of football enthusiast from the church who loves to gather to catch a game of football together live. Open to all Football Fans. Come and watch the Champions League Final Live on the Big Screen. Bring Your Own Food and enjoy a night of footballing action. Event Flow * 11PM - Pre-Game Chill-Out and Hang-around * 12AM - Finals Things to bring: Bring your own food and drinks. Strictly no alcohol. Please message @Zhi Wei on Telegram to confirm your attendance.

**For ages 14 and above.** Samba is a fun, upbeat, lively dance that progresses counter-clockwise around the floor. It is characterized by its syncopated timing, bounce, rolling hip action and pelvic tilt and a great deal of rhythm is expressed throughout the torso. ### **Address** 80 Chay Yan St, Block 80, Singapore 160080 ### **Schedule** Saturdays 4PM - 5PM ### **Booking Information** * Please contact **98225900** to find out how to book this class. * The instructor will reach out to you once you've booked the class.

Step into a warm, welcoming space where ladies and gents can meet, mingle, and build genuine new friendships. Whether you’re coming alone or tagging along with a friend, the evening is designed to help you feel comfortable and connected. ✨ What Makes This Event Special? \- FREE entry for ladies \(RSVP required\) \- First 10 attendees to arrive at the meetup will get a complimentary shot\! \- Guided social experience to help you meet people comfortably \- Fun icebreakers to make conversations even easier \- Fast\-friending rounds so you can connect with multiple attendees \- A reserved space just for our group\! \- Happy Hours\! TICKETS: (**payable in cash and will be collected by** **Clara at the start of the evening**) Ladies - FREE Entry Gents - 20 SGD \-\-\- 🕖 Evening Flow 8:00 PM – Arrival & Welcome Settle into our reserved area, grab a drink, and let Clara introduce you to a few friendly faces. 8.30 PM to 9:30 PM – Fast Friending \- Meet a new person every 3\-6 minutes\. \- Shelly will guide each switch so you can connect with many lovely attendees in a short amount of time\. After 9:30 PM – Open Mingling Continue conversations with your favourite connections or meet more people at your own pace. **Our venue for the evening -** We have a reserved area where our members can meet each other in a supportive environment! \- We are not a close knit tight group\. Our evenings are warm and comfortable for members attending for the first time and those coming alone\. You will not feel alone\! \- We have many groups in this city\. Members of our other groups who RSVP are included as guests of the organisers in order to give you an indication of expected people\. \- This evening is for ladies and gents in the 21 to 45 age group\. While some will be at the younger end of this range there will also be others at the other end of the range and lots in\-between\! You will naturally gel with others of your own age range and so you will always find many attendees who fit your range\. \- We are not a dating group\. Our events are not organised to manage your dating life\. Our group is created to help ladies and gents meet other like minded ladies and gents\. Please do not attend our event if a perfect gender balance is important for your enjoyment of our meet\-up\. \-\-\-\-\-\-\- Why do we have tickets? 1. Cover our costs - Our host is compensated for their time and work. We also pay meetup and have dedicated staff to manage our events, hosts, venues and communication. 2. Group Safety - By securing your ticket we have a record and you contribute to a well organized evening where everyone is more committed and better behaved. 3. Management - Tickets help us better manage attendee group size, book suitable space and activity. ABOUT [fastfriends.co.uk ](https://fastfriends.co.uk/)- We have connected members successfully for the past 10 years in over 30 cities (operating as Expatsclub, MeetConnectDevelop and fastfriends.co.uk). **Here are some videos which will give you some guidance -** Secrets of socializing at our meetups - [http://bit.ly/secrets-socializing](http://bit.ly/secrets-socializing) How to make new friends - [https://www.youtube.com/watch?v=v6GB0Hc_bSs](https://www.youtube.com/watch?v=v6GB0Hc_bSs) How to make people like you at our socials -[ https://www.youtube.com/watch?v=K4guProkKrI](https://www.youtube.com/watch?v=K4guProkKrI) Why you should attend our evenings - [https://www.youtube.com/watch?v=wEjwGBXzJE8](https://www.youtube.com/watch?v=wEjwGBXzJE8)

**For ages 13 and above.** A fast paced freestyle choreography class that will work your groove and musicality through Desi tracks. Well-suited for dancers with some dance background. Don't forget to bring a whole lot of swag with you! Dance Embassy is everything about fitness and wellness of the body and mind. We have facilitated more than 10,000 members to experience and spread the transformative power of dance and fitness since 2015. ### **Address** Tiny Studio, 291 Serangoon Road, #04 – 02, Singapore 218107 ### **Schedule** Saturdays 230PM - 330PM ### **Booking Information** * Please contact **98225900** to find out how to book this class. * The instructor will reach out to you once you've booked the class.

**For ages 7 and above. Children aged 5 to 7 require parental assistance.** Want to test your skill at the sport? Be the Willliam Tell or Robin Hood? Absolute Archery (Singapore) was inaugurated in 2020, aiming to provide training venue, competitive coaching, fun shoot events and a place for the community bring people together to advocate and support each other in pursuing the sports. Our head coach, Colin, has been active in the sports since late 90s till date. Being a competitive archer, he was with the National Team and had accumulated experiences which he could share with the archers and students. **Past Experiences** * National Team (Compound) 2000 - 2002 * National Junior Development Team Coach (Compound) 2013 - 2015 * Community Club Compound Coach 2013 - 2018 * National Team (Compound) 2018 - 2020 * Tampines Meridian Junior College Archery Coach 2018 - now ### **Address** 9 Ah Hood Rd, East Asia Institute of Management ### **Schedule** Sundays 2PM - 3PM ### **Booking Information** * Please contact **98225900** to find out how to book this class. * The instructor will reach out to you once you've booked the class.

Sundate Yoga – Reconnect, Recharge, Refresh Guided by a Certified Yoga Instructor After a busy week, it’s time to slow down, stretch out, and reconnect with yourself. Join us for a relaxing outdoor yoga session designed to calm the mind, awaken the body, and restore your inner balance—surrounded by nature in a peaceful open-air setting. This 60-minute session focuses on mindful movement, gentle stretching, and deep breathing to help release tension, boost energy, and cultivate self-love. It's the perfect way to reset and start your weekend with clarity and calm. Session Details: 🧘 Time: Sunday, 10:30 AM – 11:30 AM 🧘‍♀️ Location: Aperia Mall, Open Plaza 🧘🏻‍♂️ What to Bring: Yoga mat, yoga block, yoga strap, towel, and water bottle All levels are welcome—especially beginners and intermediate practitioners. Take a deep breath. Let go. Show up for yourself. Namaste.

Makoto Aikido is a place where people can come together with a positive mind, body and spirit to practise Aikido in harmony. ​We seek to continue to learn from senior Aikido Shihan to develop proficiency that conforms to Japan Hombu Dojo standards. **Our Mission** * To promote Aikido with a high standard of instruction.​ * ​Conduct self-defence training to all gender and ages * To emphasise the importance of harmony * To emphasise the importance of basic Aikido techniques as a foundation for progress. * To emphasise on discipline, self-control and to install confidence. * To ensure a proper upgrading syllabus, benchmarking with that of Japan Hombu Dojo. ### **Address** 1 Guillemard Cres, Singapore 399913 ### **Schedule** Fridays 2PM - 315PM ### **Booking Information** * Please contact **98225900** to find out how to book this class. * The instructor will reach out to you once you've booked the class.

**For ages 18 and above.** Our experienced coaches will provide you with valuable insights and techniques that will help you improve your badminton game. You’ll learn how to play better shots, move more efficiently on the court, and develop your strategic thinking to outsmart your opponents. Our founder and head coach of BWA, Fang Yang has more than 10 years of coaching national and recreational players alike. As an ex-national player turned coach, Fang Yang hopes to share his love for badminton with his students through his knowledge of both theory and practical aspects of the sport. ### **Address** SBA Guillemard 399719 ### **Schedule** Sundays 12PM - 2PM ### **Booking Information** * Please contact **98225900** to find out how to book this class. * The instructor will reach out to you once you've booked the class.

**For ages 17 and above.** Influenced by the Spanish and African culture, the Tango is sensual and passionate, one of the most fascinating dances. Stylized strides dominate this dance, along with periodical sharp and staccato movements. Tango’s passionate nature evokes a strong connection to the music, your partner and the audience, a dance that is exciting and often easy to learn. Its dramatic nature also makes Tango a very popular dance that is often featured in blockbuster movies; a favourite dance for those who enjoy drama within a dance. ### **Address** 795, North Bridge Rd, #02-01 797, 198763 ### **Schedule** Sundays 430PM - 530PM ### **Booking Information** * Please contact **98225900** to find out how to book this class. * The instructor will reach out to you once you've booked the class.

To confirm your participation, please email **completeme@outlook.sg** or WhatsApp **(65)** **81252321** us at least 3 days before the event. Please note that marking yourself as “Interested” on Meetup does not confirm your slot. Kindly contact us early to secure your place. **Walk-ins are not allowed.** Join this special Public Holiday edition of our speed dating experience — a time when we often welcome many new participants who are usually unable to join our regular weekend events due to work or other commitments. Enjoy a dynamic group of 4 rotation format where you’ll have the opportunity to meet every participant of the opposite gender in a structured and engaging setting. The event will proceed with a minimum of 32 singles, ensuring a vibrant and diverse crowd. After the session, mutual matching will take place. Your ticket includes: ✨ 1 complimentary drink ✨ Guided group rotations ✨ Mutual matching ✨ A week-long facilitated Telegram chat group If you’re looking to meet new people, expand your circle, and potentially discover someone special — this is an event designed for you. **Cost:** BFF (Best Friends Forever) - 2 Ladies' Tickets $39 Lady's Ticket $29 Gentleman's Ticket $48 This event is organised by **CompleteMe Dating Agency**. Founded in 2012, CompleteMe is a Singapore-based dating agency known for its curated dating events and speed dating sessions designed for working professionals. Having organised over 1,000 dating activities, the agency has helped countless singles meet, connect, and build meaningful relationships over the years. As a legit dating agency, CompleteMe conducts verification checks to ensure that all participants are legally single.

**LIVE ENERGIZED \~ Prosperity Edition, Together with Master Stephen Co!** Wed Jul 1, 2026 7:00 PM - 10:00 PM Marina Bay Sands, Sands Grand Ballroom Level 5, 018956 **Unlock the Energy Behind Wealth, Success & Opportunity - In One Evening with Master Co!** *Experience a powerful live session with Master Stephen Co and discover how to activate your energy, remove hidden blocks, and step into a new level of prosperity—both spiritually and financially!* Do you feel you’re capable of more… but something invisible is holding you back? You’re working hard. You’re doing your best. But somehow…the results don’t match your effort. What if the missing piece isn’t strategy— …but energy? **In this rare 3-hour live experience, Master Stephen Co—Senior Disciple of Grandmaster Choa Kok Sui and part of the global training circle of Tony Robbins, reveals how your inner energy directly influences your outer success!** In this high-impact, high-content session, you will get to learn: **The Truth About Energy & Prosperity**: *\> Why energy precedes wealth \(not the other way around\!\)* *\> The hidden energetic causes of financial struggle* *\> Understanding prosperity beyond money: vitality\, clarity\, opportunities* **Energy Anatomy of Wealth Creation** *\> How energy affects income\, career\, and business* *\> How Chakras are related to money\, influence\, and decision\-making* *\> How stress\, fear\, and negative thought forms drain financial flow* *\> The link between aura strength and opportunities* **Clearing Blocks to Prosperity** *\> Identifying common energetic blocks: fear of loss\, guilt\, scarcity mindset* *\> Effects of past conditioning and emotional energy on finances* *\> Guided process: releasing limiting beliefs* **The LIVE Energized Experience** *\> Group Twin Hearts Meditation* *\> Abundance consciousness & increasing receptivity to opportunities and flow* **Practical Prosperity Strategies** *\> Grounding spirituality into real\-world execution* *\> Aligning purpose with income streams* *\> Decision\-making with clarity and intuition* *\> Increasing productivity\, focus\, and execution energy* *\> How to stay energetically “High\-Performance” in Business and Career* **Building Sustainable Wealth Energy** *\> Daily energetic habits for success* *\> Protecting your energy from negativity and burnout* *\> Creating momentum and consistency* This is not just a talk..it is an experience.. You will be guided through a **LIVE energy session** designed to: **✨ Clear emotional and mental blocks** **✨ Increase your vitality and confidence** **✨ Open your energy to prosperity and flow** **This Event is Great For..** * Professionals feeling stuck or plateaued * Business owners seeking growth and clarity * Individuals exploring spirituality with real-world results * Anyone ready to **earn more, do more, and become more—without getting burnout!** **Why Learn from Master Stephen Co** * Decades of experience teaching **energy mastery and success principles globally** * Combines deep spiritual knowledge with **real business expertise** * Has shared stages and contributed to programs alongside world-renowned leaders * Known for **high-energy, practical, and results-driven teachings** You won’t just understand it. **You’ll feel it. Be There!** A rare opportunity to experience with Master Stephen Co LIVE in Singapore. 👉 **[Reserve Your Seat Now!](https://tickets.liveenergized.co/events/centreforinnerstudiessingapore/2218978)** **About Master Co** Beyond his spiritual work, Master Co is also a highly accomplished corporate leader. As a member of the leadership circle and training entourage of Tony Robbins, he has shared stages globally, contributing to programs that empower individuals to achieve peak performance, financial success, and personal transformation. His rare combination of deep esoteric knowledge and real-world business acumen makes his teachings both profound and highly actionable. Master Co is known for delivering high-energy, engaging, and insight-rich sessions that leave audiences inspired and equipped with practical tools they can immediately apply in their lives. Whether addressing spirituality, health, relationships, or business, he consistently emphasizes measurable results, inner mastery, and alignment with higher purpose—making his talks a powerful and transformative experience not to be missed! A rare opportunity to experience with Master Stephen Co LIVE in Singapore. 👉 **[Reserve Your Seat Now!](https://tickets.liveenergized.co/events/centreforinnerstudiessingapore/2218978)**

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

The topic for June is "Roadtrip" Speak Easy: true stories, told live. The idea is simple: an audience, an open microphone, and great stories. Hilarious, gripping, poignant- it's up to you. Audiences are invited to come to listen or come to tell as folks from all corners of Columbus offer their stories live on stage! Held at Wild Goose Creative's warm, intimate space, this night of tales occurs on the 3rd Thursday of every month. Doors open at 6:30 pm, show starts at 7:00 pm. Please arrive early if you want to tell, as we generally only have room for a limited number of tellers, and the sign-up sheet has a tendency to fill up fast. Formed around the idea that people need stories--they're what hold and draw us together--SpeakEasy celebrates the strangeness and commonness of being human. And in a world of smartphones, Facebook, Twitter, and more . . . it gives people a real, breathing, in-person way to connect. The night is geared for true stories of all kinds, taking the best tales told around kitchen tables, in darkened pubs, on the street corner, and at late-night parties and giving them an audience. Speak Easy is also a great outlet for performers, writers, and artists looking to share their favorite stories and perfect their skills. We strongly encourage tellers to please tell the story rather than read it so we keep within the spirit of good storytelling and stay engaged with the audience. All are welcome. Hang around after the show for a drink and build community!

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

CONNECTED – Grove City A casual, people-first networking gathering. CONNECTED – Grove City is a casual, people-first networking gathering. Join us for a relaxed, low-pressure space to meet new people, build real relationships, and have meaningful conversations — no sales pitches required. From 7:30–8:30 AM every 3rd Wednesday of the month at the Grove City Business Center. Coffee & baked goods available for purchase at Pick ’Em Up Joe's. Free street & public lot parking behind the building. Free to attend & open to all!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)