Entertainment

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Greetings writers! Come down and join your fellow wordsmiths for one hour of uninterrupted writing time in the upper level of the Market District Supermarket in Upper Arlington. The main entrance of the shopping center opens onto stairs/elevator leading up to the 2nd floor cafe section where we will have a table displaying a sign with the Shut Up & Write logo. Writing is largely a solitary craft. Practicing with others in a community setting may be the thing you need to fire your own routine. We’ll meet on Wednesday evenings, starting the clock at 6:30, following a brief period of introductions. This is solid writing time and all inclusive. Any project is acceptable, be it fiction, non -fiction, work or homework assignment. All is welcome and will remain private to you. The market boasts a Starbucks, a full service bar and various affordable food options. Parking is plentiful, free Wifi is provided as well as outlets for charging your devices, though they are somewhat limited, so plan accordingly. Show up as early as you like, or stay late. This group tends to socialize some, both before and after the alloted time, but this is not mandatory to you. Feel free to come and go as you please and late arrivals are welcome. The cafe may be noisy on occasion so headphones/ earbuds are reccommended as you see fit. Please try to RSVP if possible so that we may grab enough seats for all—the venue can be busy at times. Feel free to message me privately wth any questions and/ or concerns you may have. Happy writing!

. 🎬 Movie Night You, Me & Tuscany Join us for a cinematic escape to the sun-drenched vineyards and romantic landscapes of Italy as we gather to watch You, Me & Tuscany, the new feel-good romantic comedy starring Halle Bailey and Regé‑Jean Page. Set against the breathtaking beauty of Tuscany, the film follows a spirited young woman whose impulsive decision to stay in a Tuscan villa leads to unexpected adventure, heartfelt moments, and a romance she never saw coming. Expect an evening filled with: 🍿 A beautiful cinematic escape to Italy 🍷 Relaxed social vibes and great conversation ✨ A feel-good romantic story perfect for movie lovers Whether you’re a fan of romantic comedies, stunning travel settings, or simply enjoy experiencing great films with great people, this will be a perfect night to unwind and connect. Come ready to relax, laugh, and be transported to Tuscany for the evening. Follow Black Love & Friends on [Facebook](https://www.facebook.com/share/17oXQtZz36/) and [Instagram](https://www.instagram.com/blackloveandfriends?igsh=djVrYnhqeG5nMjBx) to stay connected and be the first to hear about upcoming dimnets, social gatherings, and other exciting member-only events.

Looking for new clients? Join us for lunch and meet our group. Bring your business cards and other materials to hand out - you will have an opportunity to tell us about your business. Our speaker this week is **Sherry Long, Owner of Access Title Agency**. Her agency does residential and commercial title work. Learn about how a title agency ensures your property is free and clear of all encumbrances. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

...and speaking of breakthrough roles: who can forget the first time we saw Tom Cruise singing Bob Seeger in his underwear? Often considered an updated 1983 version of The Graduate, the movie sparkles with memorable lines and original music. I only regret that I was never told that "Princeton could use someone like Bob..." See the movie first and join us for some "Cruisin'"

Have you always wanted to check out a rave… but didn’t know where to start? This is your chance. Whether you're a seasoned headbanger or completely new, we’d love to have you out. On April 11, Jessica Audiffred is taking over Otherworld — and this is *not* your typical venue. It’s a massive immersive art space filled with surreal rooms, hidden passages, and interactive exhibits… and for this show, almost all of it is open. So you’re not just going to a concert — you’re stepping into an environment: 🎧 A high-energy bass set that you *feel* 🌀 A labyrinth of trippy, explorable art spaces 👯‍♂️ A group to go with so you’re not figuring it out alone You can lose yourself in the crowd, disappear into another room, find something completely unexpected, and then come back right as the drop hits. No pressure, no “right way” to do it — just explore, move, and take it in at your own pace. 📍 Otherworld, Columbus 🗓 April 11 🕙 Doors open at 10:15 PM (music does not start in the exhibit space until 10:30 PM.) If you’ve been even a little curious about what this scene is like, this is one of the most unique ways to experience it. RSVP if you’re in 👇 There’s no cost to attend with the group—just the event ticket for Otherworld. Tickets are $40, plus some fees 🙄. You can use code "BassBuds" or "Bangers" for $5 off, which makes it \~$43 out the door. 🔗 [https://otherworld.ticketspice.com/jessica-audiffred](https://otherworld.ticketspice.com/jessica-audiffred) This is being posted to Central Ohio Friends and Columbus Social Connection. Please only RSVP to one group.

***Join us for a behind-the-scenes look at Wyandotte Winery!*** Discover where local wines are crafted, and gain insights into the making of small-batch wines. Learn about the interesting history of Wyandotte Winery and the unique aspects that make it a local gem. **Highlights:** • Guided tour of the wine cellar and details on our wine-making process • Historical overview of Wyandotte Winery - and updates on What's New at the winery! • Opportunity to taste our current wine selection • Ask questions and interact with the Wyandotte team **Start Times**: 1:00 PM, other times by request. **Cost:** $10 (includes 1 glass of wine). Pay at the door **Parking:** usually best to park one block down the road in the church parking lot. 2 minute walk. **Note:** Touring the cellar requires taking one flight of stairs. After your tour, feel free to join us for a Fired Up Pizza or winery small plate! Whether you're a wine enthusiast or just curious, this tour will enhance your appreciation for wine and small-batch winemaking. Cheers!!![🍷]()

Join us for a fun Dinner & a Movie event as we get together to see MICHAEL + Dinner at CAP City! The film is directed by Antoine Fuqua and stars Jaafar Jackson (Michael Jackson’s nephew) as the King of Pop! Early buzz is strong for what should be an excellent musical-biopic! Here are details, a trailer and plan for this event: DESCRIPTION: This biographical musical drama follows the life of Michael Jackson, from his time with the Jackson 5 to his early solo career! Highlighting both his life off-stage and some of the most iconic performances from his early solo career, the film gives audiences a front-row seat to Michael Jackson as never before. Jaafar Jackson (Michael Jackson’s nephew) stars in the title role alongside Nia Long, Laura Harrier, Juliano Krue Valdi, Miles Teller and Colman Domingo. TRAILER: [https://www.youtube.com/watch?v=mbtgEE6rkxw](https://www.youtube.com/watch?v=mbtgEE6rkxw) MOVIE PLAN: Please purchase your ticket for the 3:35pm showing and meet inside the theater lobby between 3:10 and 3:20pm. Tickets already on sale and advance purchase as soon as possible is advised! Once you have yours, please list your seat number in the Comments section of this event! DINNER PLAN: Dinner immediately following the movie (around 6pm) at nearby CAP City Fine Diner! Seating is limited for the dinner portion of this event, so separate RSVP required. If you plan to join for Dinner AND the movie, please be sure to RSVP in both places. CAP CITY FINE DINER: This upscale diner from Cameron Mitchell is known its “retro-cool” atmosphere, modern twists on classic comfort food and their “showstopper” desserts! The menu reimagines nostalgic dishes like meatloaf, beef stroganoff, and pot roast with gourmet twists. The menu also offers vegetarian, vegan and gluten-free options with lots of apps, cocktails, salads, sandwiches, burgers (including a black bean veggie burger), the most welcome return of their Veggie Plate (with Hummus) and more. Desserts include their 24K Carrot Cake, Coconut Cake and Chocolate Covered Peanut Butter Pie. Look forward to seeing you there, Dan

Dinner and dancing

Join us as we get together for a Discount Tuesday / Choose Your Movie event to see your choice of two great new films! Option 1 (and the one I'll be seeing) is the top-reviewed comedy-drama, THE CHRISTOPHERS! The film is set in the art world and follows the estranged children of a former artist who hire a forger. It is directed by Steven Soderberg, stars Ian McKellen and Michaela Coel and has been earning rave reviews on the indie circuit. Option 2 is the latest action-thriller starring Bob Odenkirk, NORMAL! The film follows a temporary small-town sheriff who uncovers dark mysteries after a local bank robbery. Here are descriptions, trailers and our plan for this event: THE CHRISTOPHERS: The children of a once famous artist hire a forger to complete some unfinished, long ago abandoned canvases so they'll have a better inheritance when he dies. It is directed by Steven Soderbergh and stars Ian McKellen, Michaela Coel, Jessica Gunning and James Corden. BUZZ & ACCLAIM: The film is earning an excellent 97% positive rating on Rotten Tomatoes where critics call it a “dynamic, emotional and surprising journey” and a “compelling chamber piece that works like intellectual comfort food.” Others call the film, an “incredibly funny, comedy drama with plot reversals that make it feel like it’s on the verge of a thriller!” TRAILER: https://www.youtube.com/watch?v=H79-EqzmdwY&t=20s NORMAL: This action-crime-thriller follows a man who comes to the sleepy town of Normal, Minnesota to serve as the temporary sheriff. But a bank robbery leads him to a criminal underground reaches throughout the entire town. The film is directed by Ben Wheatley and stars Bob Odenkirk, Henry Winkler and Lena Headey. The film comes from the same team that brought us Nobody and the John Wick series, so expect an over-the-top, action-filled thrill ride! TRAILER: https://www.youtube.com/watch?v=Rmm-lM33Qw0&t=19s PLAN: We’ll plan for a 7pm-ish showing of both films and will meet in the lobby area about 30 minutes before showtime. Once showtimes are announced, advance ticket purchase is advised (GFC website preferred)! Please list your movie of choice and seat number in the Comments section of this event. Showtimes and complete details will be confirmed/announced as the date gets closer. PARKING: Close, convenient parking is available in the nearby garage (located between 9th and 11th, just off High St). Bring your ticket with you and have it validated at the theater and for $2, you’re covered for the night! Look forward to seeing you there, Dan

Join us on for a Discount Tuesday event to see the fun romantic-comedy YOU, ME & TUSCANY! The film stars Halle Bailey and Regé-Jean Page and follows a woman who crashes at an empty Italian villa, posing as the owner's fiancée. Here’s a description, trailer and plan for this event: DESCRIPTION: A free-spirited, young cook makes a brash decision to become a squatter in an abandoned Tuscan villa owned by a man she barely knows, leading to a whole new world of adventure, lies, and love when she meets the homeowner's cousin. The charming, Destination Italy, feel-good rom-com stars Halle Bailey and Regé-Jean Page. TRAILER: https://www.youtube.com/watch?v=uYTMroh8pjI PLAN: Please purchase your ticket for the 6:50pm showing and meet in the bar area between 6:15 and 6:30pm! Tickets just $6 when you purchase via the Marcus App and join Marcus Rewards (FREE)! It’ll also get you a Free popcorn on the day of the show! Advance ticket purchase as soon as possible is advised! Once you have yours, please list your seat number in the Comments section of this event. Look forward to seeing you there, Dan

Join us as we get together to get together to help those in need at this CMG Gives Back event! We have a great little community of Movie Group friends so rather than see a movie this time, we’ll help “create a better world” by helping serve those in need. Here are complete details and our plan for this event: FAITH MISSION – GRANT KITCHEN: The Faith Mission kitchen and dining room serves residents 3 meals a day, every day of the year. For this event, our group will help prepare food, serve meals, assist residents in the dining room, wash dishes, and clean surfaces. PLAN: We will be preparing / serving / cleaning for BRUNCH from 10:30am to 12:30pm and have space for a total of 7 volunteers. Please arrive at 10:20am and wear closed-toe shoes and long pants. LOCATION: Faith Mission – Grant Kitchen is located at 245 N. Grant Ave. Enter the kitchen at Dock 1 (in the back of the building), indicated in the attached map. On-site parking in the adjacent lot and street parking is available in the surrounding area. Below are some links / attachments with additional info/details: IMPORTANT REMINDER: Our group will be providing all of the volunteers on this day so a firm RSVP count is essential. Please only sign up if you are certain you’ll be able to attend. If something unavoidable comes up, please try to update your RSVP no later than one week prior to the event. With few exceptions, no shows or cancelations within 1 week of the event will not be eligible for future CMG Gives Back events. I appreciate your understanding as we try to ensure the agencies have the volunteers needed to provide the essential services they provide to the vulnerable population they serve. Our Partner Agency for this event is Lutheran Social Services! A huge THANK YOU to all of YOU for volunteering at this (and any of our previous) CMG Gives Back events! Should be a good/fun/meaningful time together, Dan