Mobile Commerce

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

How to be a Better Communicator Communication is everything in life You are only as successful as your ability to communicate. \- What if you could confidently talk to anyone? \- What if you had the ability to calmly control every conversation? \- What if you could close that sale\, ask for that date\, make new friends\, repair problematic relationships\, get that raise\, or effortlessly express any idea with confidence? You can! The secret to success relies on your ability or inability to effectively communicate. Attend a free seminar and gain a better ability to communicate. Hosted by the Church of Scientology of Central Ohio 1266 Dublin Road, Columbus, OH 43215 For more information, contact Rhiannon, the Event Host at 614-221-5024

Communication is everything in life You are only as successful as your ability to communicate. \- What if you could confidently talk to anyone? \- What if you had the ability to calmly control every conversation? \- What if you could close that sale\, ask for that date\, make new friends\, repair problematic relationships\, get that raise\, or effortlessly express any idea with confidence? You can! The secret to success relies on your ability or inability to effectively communicate. Attend a free seminar and gain a better ability to communicate. Hosted by the Church of Scientology of Central Ohio 1266 Dublin Road, Columbus, OH 43215 For more information, contact Rhiannon, the Event Host at 614-221-5024

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

**How does a TennisColumbus Season / League run?** The league advertises the season dates and builds a queue of committed players for the season. **Kickoff Day - June 10th** The start day of the season, players are sent a kickoff email that contains important information about the league, the link where your league standings and players contact information. We guarantee 6 playing partners at your playing level, but have been averaging closer to 15+ partners in most cities. The number of different levels we run is solely based upon the number of players enrolled for the league kickoff. Typically we are running a Skilled-3.0, Competitive-3.5 and Advanced-4.0 in most cities. **Your Task - "Flexible Scheduling"** After this kickoff email is sent, it is the **player's task to communicate with other players**. Players should work with their partners to find an agreeable time and location to play the match. While TennisColumbus doesn't mandate your playing schedule, it is recommended that players schedule at least one match per week. By request of the players, we started to allow players to play 1 rematch per season. The regular season is all about playing as much as you can. As of Feb. 10, 2026 we've had an amazing 2,017 players play more than [20 matches in a season](https://www.tenniscolumbus.com/info/MatchesInSeason). **Where to Play?** Play at your local free tennis courts, tennis parks, condo courts or tennis clubs. The league strongly suggests that players jointly try to pick a tennis court location convenient to both. We provide an extensive list of [tennis courts](https://www.tenniscolumbus.com/TennisCourts), including # of courts, lighting, hitting walls, etc. We strive to keep this list up-to-date. TennisColumbus sets up a must play dates to push players out on the courts. The final deadline is the date marking the end of the season, at which point players with 3-5 wins (Actually total is specified on the division page) will qualify for a post-season playoff to determine the league champion. **How to Play?** Players can use three mostly standard playing formats: 2 out of 3 sets, 2 sets with 10 point super tie-breaker or the 10-game pro set (First to 10, used when court time is limited). On Feb. 2018, we added Fast Tennis 4 game pro set format as a valid format. **Playoffs** Each season concludes with a playoffs where players with anywhere from 3 to 5 season wins qualifies for a single elimination tourney. The champion is awarded based upon the league [Prize Pool](https://www.tenniscolumbus.com/info/prize_pool3). Each singles league champion also receives a playing entry into one of two national championships we run. **[JOIN TODAY](https://www.tenniscolumbus.com/join)** Full price is $39.95 to play in a season. The earlier you sign up we typically offer discounts during these tough economic times. Just go to the [Join Page](https://www.tenniscolumbus.com/join) and complete the short form. We'd be happy to find you dedicated tennis playing partners.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!