Personal & Professional Development

*theme:* **Guilt to Growth, Drama Triangle & Psychoanalysis view** Psychoanalysis "unlocks the past, informs the present, and expands the future. video clips: **Psychoanalytic theory in 3 minutes** [https://www.youtube.com/watch?v=ucB1b6f750k](https://www.youtube.com/watch?v=ucB1b6f750k) **Psychoanalysis A Curiosity about the mind 6min** [https://www.youtube.com/watch?v=TcmVjQBF4MQ](https://www.youtube.com/watch?v=TcmVjQBF4MQ) Psychoanalysis = a theory and practice treating symptoms and personality as **disguised compromises** around unconscious conflicts, using a structured relationship (transference) to make those patterns visible so you can **repeat less blindly** and **choose a bit more freely**. "Until you ***make the unconscious conscious***, it will direct your life and you will call it fate." Carl Jung \-\-\-\-\-\-\-\-\-\-\-\-\- **Interpersonal Process Group** **Psychodynamic shared exploration, learning and growth** Interpersonal process groups focus on the interactions and dynamics between group members to facilitate personal growth and learning. These groups provide a courageous space for individuals to explore their interpersonal patterns, receive feedback, and develop more effective social skills. **The core principle is that the group itself becomes a microcosm of a member's real-life relationships, allowing for insights and behavioral changes.** Key aspects of interpersonal process groups: * **Exploration of Interpersonal Dynamics:** Members examine their communication styles, relationship patterns, and how they relate to others within the group. * **Feedback and Self-Awareness:** The group provides a platform for members to receive feedback on their behaviors and develop greater self-awareness. * **Development of Social Skills:** Members practice new ways of relating, communicating, and collaborating within the group, leading to improved social skills. * **Microcosm of Relationships:** The group mirrors real-life relationships, allowing members to observe and analyze their patterns in a safe and controlled setting. * **Personal Growth and Well-being:** Through these processes, individuals can experience significant personal growth and enhanced well-being. Benefits of participating in an interpersonal process group: * **Increased self-awareness:** Understanding one's own behavior and its impact on others. * **Improved communication skills:** Learning to communicate more effectively and assertively. * **Stronger relationships:** Developing more fulfilling and meaningful relationships. * **Reduced anxiety and stress:** Finding support and coping mechanisms for social challenges. * **Enhanced empathy and understanding:** Learning to see situations from others' perspectives. \-\-\-\-\-\-\-\-\- Join us for an exciting meeting of personal growth as we delve deep into the realm of self-development. This meetup is designed for personal growth addicts like you who are eager to unlock their hidden potential and take charge of their lives. Don't miss this chance to meet fellow personal growth enthusiasts, share experiences, and learn from one another. Step into a journey of self-discovery, empowerment, and transformation. Come prepared to engage in provocative conversations, share your opinions, wrestle with challenging ideas, and leave with a renewed sense of deeper meaning and learning. **Tentative Agenda:** 1:00pm Social, Setup & Introductions, guidelines, terminology; 1:15pm Interactive open dialogue conversation & sharing; 2:45pm debrief, summary, debrief 3:00pm finish Light snacks, water & hot tea provided. Tysons-Pimmit Library is on Leesburg Pike (Rt 7) in Falls Church, VA off I-495 beltway exit 47. **Meeting room #2** is down 1st left hallway, on left side across from the bathrooms.

DMV Leadership, Business Networking & Entrepreneurship Event — Hyattsville, MD 🙌🏾 Join us for an afternoon of leadership development, business networking, and entrepreneurial growth featuring special guest James Kelly, a successful entrepreneur, leader, and business builder. This event brings together professionals, entrepreneurs, business owners, and growth-minded individuals looking to expand their network, learn from experienced leaders, and gain valuable insights that can help them grow personally and professionally. Whether you're building a business, exploring new opportunities, developing leadership skills, or simply looking to connect with ambitious people, this event offers a valuable environment for learning and networking. What to expect: • Leadership and business development training • Networking with professionals and entrepreneurs • Insights from experienced business leaders • Personal and professional growth strategies • Opportunity to build meaningful connections 📅 Saturday, June 6, 2026 ⏰ 2:30 PM – 6:00 PM 📍 College Park Marriott Hotel & Conference Center 3501 University Blvd E Hyattsville, MD 20783 🎟 Complimentary admission for guests Questions? Feel free to message me directly. Looking forward to connecting with everyone!

**Most of us spend all week pouring into everyone else. Work, family, the people who need us. Then we wonder why we feel empty. This is two hours to flip that. You pour into yourself first, so you can show up and serve everyone else from a full cup instead of a drained one.** **SERVE YOURSELF is a two hour personal development seminar, and it’s the first gathering of the Antidote community here in Fairfax. You don’t need any background and you don’t need to be in shape. You just need to be willing to show up for yourself for once.** **Here’s what we’ll get into:** **Physical health and movement, the foundation everything else is built on.** **Communication and culture, how you connect with the people around you.** **Leadership development, becoming someone worth following.** **Philosophy and your time, the deeper questions about how you’re actually spending your one life.** **You’ll leave with real practices you can use, honest conversation, and people who know your name.** **Saturday, June 6, from 12:00 to 2:00 PM. The Cherry Blossom Room at Venture X in Fairfax. Tickets are $50.** **Reserve your seat by texting “I’M IN” to** **(808) 451-6931.**

Hey! This will be a casual chess meetup just to hang out, play, and enjoy the weather. If it rains or it's too hot, we will meet in a nearby Starbucks. More details will be provided early Saturday to attendees. This will be a small meetup of 4-6 people. For simplicity, we will just use our phones (chess.com or lichess). We will also use odds/auto-balance so people of all ratings can play. The goal is to have everyone play each other at least once. If there is anything else I forgot to mention, feel free to reach out and ask. See you there!

**Location**: Tysons-Pimmit Regional Library (Virginia) Conference Room A game development **Working Session** involves 3 key parts: 1. Tell people what you're going to do 2. Actually do stuff 3. Show people what you did That's what we'll be doing for this meeting. We'll briefly tell each other what we're going to do, then work on our projects, then at around 5:30 wrap up to show each other what we did and chat for a bit. You don't have to stay the whole time, so feel free to drop in and out as you have time. All game development skill levels welcome. Whether you're bringing a game you're trying to ship in a month, or you're just planning on following some tutorials or trying out a new tool to improve your skills, use this time to make progress. Working sessions also train you to think about the scope of your work: pick a chunk of work that you can complete in the time that we have. That way you can end the working session with a feeling of accomplishment! **What to bring**: Laptop, Charger, maybe a power strip if you have one handy, any other game development tools you need. Try to download any software you need before the working session. There is Wifi at this location, but it may be slow if you have to download any large files.

**Inner Alignment: Living in Sync with Your Values** In the rush of daily life, it’s easy to drift away from what truly matters. We make decisions out of habit, pressure, or expectation, often creating a quiet sense of misalignment within. This workshop is an invitation to reconnect with your core values and explore how they can become a steady compass for your thoughts, choices, and actions. Through guided meditation, reflective inquiry, and intentional dialogue, participants will identify what matters most to them and learn how to bring those values into everyday living. When we live in alignment, we experience greater clarity, integrity, and inner peace, regardless of external circumstances. Sat., Jun 6th, 1:00 pm – 2:30 pm. Held at Meditation Museum, 9525 Georgia Ave., Silver Spring, MD 20910. Free Event – Register at: [https://shorturl.at/cZSqR](https://shorturl.at/cZSqR)

Our next club meeting is on Sunday will start at 2:15, please join early. if you're coming in-person, parking is free and usually ample at the Community College on Sundays, and most of us park where the spaces are designated for staff and have never had a problem. 👉 Everyone is welcome to join our meeting, participate and practice. You'll get a chance to hear our club members speak and then have an opportunity to play the table topics game. **Agenda for the Meeting:** 1. Warm Up 2. Prepared Speeches (By club members) 3. Table Topics Game (Learn to think on your feet) 4. Feedback **Online - Join us via Zoom** https://us05web.zoom.us/j/86218205188 If you haven't used Zoom before, watch this short video on how to join our meeting - https://www.youtube.com/watch?time_continue=45&v=vFhAEoCF7jg **In-Person** **\- Join us at Montgomery Community College** Meet us at Science Building, room SC 152. The room is located on the ground floor. The exact building address is https://goo.gl/maps/ZEgQH7bKLvzdqtSQ9 For help, please text or call, 301-917-4202.

**THE POWER OF THE SUBCONSCIOUS OVER YOU** You are welcome to arrive 15 minutes early for refreshments! At the lecture "The Power of the Subconscious", the speaker will clearly and understandably explain topics such as: * What is the exact definition of the Subconscious Mind? * How does it inflict unwanted feelings and anxiety in you? * What determines how much pressure it exerts on a person? * What exactly is the goal of the subconscious? * This is not just a lecture where you sit quietly and listen. It's interactive and LIVE, so you can ask questions at any time. And the most important topic: **HOW DO YOU TAKE CONTROL OF YOUR SUBCOUNSCIOUS!** This group is sponsored by the Dianetics Life Improvement Center.

**THE POWER OF THE SUBCONSCIOUS OVER YOU** You are welcome to arrive 15 minutes early for refreshments! At the lecture "The Power of the Subconscious", the speaker will clearly and understandably explain topics such as: * What is the exact definition of the Subconscious Mind? * How does it inflict unwanted feelings and anxiety in you? * What determines how much pressure it exerts on a person? * What exactly is the goal of the subconscious? This is not just a lecture where you sit quietly and listen. It's interactive and LIVE, so you can ask questions at any time. And the most important topic: **HOW DO YOU TAKE CONTROL OF YOUR SUBCOUNSCIOUS!** This group is sponsored by the Dianetics Life Improvement Center.

**Advance ticket reservations required. Tickets/Info:** [https://www.internationalclubdc.com/Events/EventDetails.aspx?EventID=D035492F-D56E-44A0-AE3D-DD68D9F150EA](https://www.internationalclubdc.com/Events/EventDetails.aspx?EventID=D035492F-D56E-44A0-AE3D-DD68D9F150EA) Join us in the heart of historic Georgetown for a lively swing dance soirée with dancing to the live music of Rock-A-Sonics, one of DC's most popular swing dance bands. A partner or prior dance experience are not needed to attend. We'll show you how to swing dance even if you've never danced before! Afterwards dance the night away to live music as you make new friends. Make your reservations soon, as space is limited. Don’t miss this lively evening of music, dance, and great company in Georgetown. Come on your own or with friends. Many guests attend by themselves, making this a wonderful opportunity to meet new and connect with other International Club of DC members while enjoying a lively and welcoming evening. **Advance ticket reservations required. Tickets/Info:** [https://www.internationalclubdc.com/Events/EventDetails.aspx?EventID=D035492F-D56E-44A0-AE3D-DD68D9F150EA](https://www.internationalclubdc.com/Events/EventDetails.aspx?EventID=D035492F-D56E-44A0-AE3D-DD68D9F150EA) Our live band will set the mood with swinging rhythms and timeless tunes, creating the perfect atmosphere to dance, socialize, and celebrate the glamour of a bygone era. Vintage-inspired or cocktail attire is encouraged so you can fully embrace the spirit of the evening. Wine, cocktails, and other drinks will be available for purchase throughout the night. When you arrive, please find us in the upstairs ballroom of Pinstripes. **Advance ticket reservations required. Tickets/Info:** [https://www.internationalclubdc.com/Events/EventDetails.aspx?EventID=D035492F-D56E-44A0-AE3D-DD68D9F150EA](https://www.internationalclubdc.com/Events/EventDetails.aspx?EventID=D035492F-D56E-44A0-AE3D-DD68D9F150EA)

Yoga is a core part of Mindful Leadership. In connection to this, we will do yoga. We meditate at the end of the class. I am a yogi myself and enjoy it a lot. I would like to share the joy with fellow members. We secured a private class, just for our group. We will grab a bite/a booze afterwards (Optional). http://photos3.meetupstatic.com/photos/event/b/9/8/5/600_433067493.jpeg http://photos3.meetupstatic.com/photos/event/b/8/6/6/600_433067206.jpeg What to wear? No need to bother with super expensive designer yoga gear- just wear comfy clothes that move with you and provide decent coverage! No shoes are worn during yoga. Shoes aren’t even worn in the room where we practice yoga- so please take your shoes off at the door and leave them on a provided shoe rack or cubby. Water? Bring your refillable water bottle to fill up on free filtered water at the studio, or you can use one of our cups. Drink plenty of water after your class to help flush out toxins released from muscles and organs during class. As an expression of your yoga practice, you may wish to extend your gratitude to this fluid of life as you drink it up! Storage of stuff? Please store your personal items in provided “cubbies” inside the studio practice rooms (please don’t leave things outside the yoga room, especially valuables. And please remember to turn your cell phone off! Food? You might be uncomfortable during class if you just ate. So avoid eating during the two hours prior to class. You can also adopt a yogic diet that is vegetarian and energizing for maximum comfort and benefit. The payment includes registration, instructors fee and mat rental. It goes up to $ 25 on April 5th, 2015. Payment Instructions : 1. You should login from a PC to see the 'Pay Now' button, after RSVPing. Then hit the button 2. Verify correct dollar amount for number of people you're paying for. 3. If you don't have a Paypal account, click "Pay with a Debit or Credit Card". 4. If you have a Paypal account, simply log in, and pay as you normally would via Paypal. Refund & Ticket Resell All sales are final. We only refund the full amount, if the event is canceled. If it is rescheduled, we will send an email to those who RSVPed 'YES' advising that. A full refund will be given to those that let us know within 2 calendar days of the update email, if you are unable to make it on the new date. No refunds will be given after that time. However, you can sell your ticket to someone else if you are unable to attend. Please, feel free to post in the comment box for the event, that you have a ticket for sale. Work out payment between yourselves, and have the seller only send the organizer a "message" through their Meetup profile (do not comment in the comment box of the event posting) letting us know the full name and Meetup profile URL (if a member) of the person taking your spot. You must let us know two hours before the RSVP close time, on the day of the event. METRO & PARKING INFO : Closest Metro Station is U Street Cardozo (Please take 13th St. Exit). Also, please take into account Metro's Weekend Track Work & Service Adjustments. Check it on http://www.wmata.com/ and plan accordingly. Street parking might be difficult. However, if you plan to drive, there is a parking garage, under Franklin D. Reeves Center Garage, 2000 14th Street NW, Washington DC. They are open up until midnight and it costs $ 10 plus tax. Tel: 202-265-0010.

Join local video game developers, artists, musicians and writers to talk about the art and science of game development. Bring a device and demo your game, talk shop, find like minded folks to join forces with, have a snack or a beverage among new friends. We are an informal meetup where we share what we've been working on and socialize. Come for all or just a bit of the time!

**Negotiating Your Job Offer** We will discuss what can be negotiated and how you can do so. Most importantly how some people will make a major mistake. We have seen people get $2000 more up to $45,000 more. We will discuss other things besides salary that you can negotiate. We will talk about these 3 fundamentals of negotiation. Power Time Information \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- At the end of this seminar/webinar, there will be a brief Christian story. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- IF YOU ARE NEW TO Career-Confidence.org and want to learn about us via our team, here are some videos that we have done. PLEASE SUBSCRIBE to our channel and LIKE our videos. \-\-\-\-\-\- Career-Confidence.org, Laura Hamilton and Robert Brandau both long-time recruiters give you an overview. [https://www.youtube.com/watch?v=R20iMmWWsas](https://www.youtube.com/watch?v=R20iMmWWsas) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Bruce, Silvia, and Mary Beth talk about the impact of Career-Confidence.org on their job search. [https://www.youtube.com/watch?v=EYtFRWzhKLo](https://www.youtube.com/watch?v=EYtFRWzhKLo) \-\-\-\-\-\- Tim Jack, one of our current volunteers and attendees [https://www.youtube.com/watch?v=uq-qfaDVDMU](https://www.youtube.com/watch?v=uq-qfaDVDMU) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Doris McMillon of our Board of Directors [https://www.youtube.com/watch?v=JNmOi9TsYGs&t=10s](https://www.youtube.com/watch?v=JNmOi9TsYGs&t=10s) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Kim DeWitt Succinctly Talks about our Team [https://www.youtube.com/watch?v=SSHCEK11jD0](https://www.youtube.com/watch?v=SSHCEK11jD0) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Cecilia and Nate – 2 of our Alumni give an overview of Career-Confidence.org. perspective. [https://www.youtube.com/watch?v=uNstYHVnfAA](https://www.youtube.com/watch?v=uNstYHVnfAA) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Sara's Experience with Career-Confidence.org - Surprise Ending – Pre-Covid [https://www.youtube.com/watch?v=fEuKuvZyEYE&t=51s](https://www.youtube.com/watch?v=fEuKuvZyEYE&t=51s)\`

How to be a Better Communicator Communication is everything in life Sunday, 23 February at 2pm. You are only as successful as your ability to communicate. \- What if you could confidently talk to anyone? \- What if you had the ability to calmly control every conversation? \- What if you could close that sale\, ask for that date\, make new friends\, repair problematic relationships\, get that raise\, or effortlessly express any idea with confidence? You can! The secret to success relies on your ability or inability to effectively communicate. Attend a free seminar and gain a better ability to communicate. Hosted by the Church of Scientology of Central Ohio 1266 Dublin Road, Columbus, OH 43215 For more information, contact Rhiannon, the Event Host at 614-221-5024

This is a free, in-person meeting on the subject of betrayals, losses and how to get over them so you can build lasting relationships. Burdened by a stressful relationship? Unhealthy relationships can trigger feelings of anger, despair or self-doubt. They can create dwindling spirals of fights and seeking to make-up, or trying to “pin the blame” on someone or something. If you don’t find the RIGHT reasons, or select the correct sources of the problem, the problem can just get worse and worse. Whether in love or personal ties, with friends or at work, our life really IS affected by the quality of our relationships. Good ones can promote pleasure and survival while less optimum ones can lead to annoyance, anger, self-doubt, stress, or even affect our health and ability to survive well. Whether you are suffering from a divorce, or a painful break-up, don’t know who to trust (or who to CHOOSE) as a partner, friend, boss or employee - the anxiety of relationship troubles can really make a mess of things. Maybe you’ve suffered a betrayal, or are dealing with hostility or criticalness or invalidation. Dwindling relationships can involve destructive behavior, where we hurt those we love, or start succumbing to self-destructive thoughts, attitudes or behaviors that spiral out of control and affect much more than our immediate relationship. Past losses in love or life can affect how we act or react to new people and situations and hold us back from even starting to create new, possibly great relationships! How can one get back onto a saner course of action? Come to our Meetup, where we can introduce you to some of the knowledge, tools and techniques of the breakthroughs in the field of the mind that we can apply to this ever important area of life: human relationships! Break free from self imposed limitations Here we will discuss: • How to “erase” the trauma of past hurts and betrayals so that one isn’t always repeating past mistakes. • Why and how do the negative emotions of others affect you? • Why is my partner withdrawing and what can I do about it? • Why do we sometimes feel compelled to hurt the ones we love? • Fights & arguments - what's really behind them? • What underlies “corrosive criticism” or the need to invalidate self or others? • How one can stably change one’s outlook on life so they can affect positive change? • Where do compulsive destructive behaviors come from and what can be done about them? • How to form closer bonds & keep growing the relationships with the people you care about? • How to enhance one’s own ability to survive and create positive healthy relationships whether in love, family & friendships or in work, business or one’s career? Relationships can be hard and life itself IS challenging. Why not arm yourself with the knowledge and breakthroughs that have been made about the mind, mental reactions & interpersonal relationships, so that one has better awareness and control over themselves and life in general. Learn where painful experiences are “stored” and how they can unknowingly affect us. You will also find out how one can “erase” those past painful experiences so that one is free to move forward without being tripped up by the past. Learn too, about what can lead some people to become “toxic” personalities and how to identify those traits in others so you won’t be tripped up trusting the wrong person. Our free Meet-ups occur in a safe environment where one can learn, without fear of judgment or criticism, and without the recommendation of harmful mental techniques or therapies, just how YOU can get yourself onto a happier & more successful path: in love & in life. We look forward to having you join us! This class is sponsored by the Dianetics & Scientology Life Improvement Center of Central Ohio.

If you are interested in selecting investment choices for your 401(k) or other workplace savings plan, minimizing your income tax liability, or identifying the most effective investments for your brokerage account, we are the group for you. We are a local chapter of Bogleheads, whose investment strategy can be found here: https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy Or you can peruse the Boglehead forum here: https://www.bogleheads.org/index.php I look forward to seeing you there. Mark Vonder Haar

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Click Here For More Videos: https://www.facebook.com/share/r/17bwkttXhV/ *********************************** Salsamante Dance Academy will be at Swerve Every Tuesday Night to share the Rhythm & Energy of Bachata & Salsa. These are Beginner Level lessons to get you comfortable and understand the two dances. Spread the Good News to all. Swerve Dance & Fitness Complex 640 Lakeview Plaza Blvd A, Worthington, OH 43085 Bachata 7pm-8pm Salsa 8pm-9pm $15 - One Lesson $20 - Both Lessons

**The idea for this group is to build a community where men can gather together and build connections & learn and grow from each other.** How we start each meeting is by each of us checking in with our "roses and thorns" aka what are the good things and the bad things going on in your life recently? Then we will go into a topic discussion. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **COMMUNITY AGREEMENTS** \*\*THERE WILL BE A ZERO TOLERANCE POLICY FOR NO-SHOWS. IF YOU RSVP TO A MEETING AND FAIL TO SHOW UP WITHOUT NOTICE, YOU'LL BE REMOVED FROM THE GROUP. THIS IS TO PRESERVE THE INTEGRITY OF THE GROUP\*\* 1. Confidentiality - EVERYTHING that is shared NEVER leaves this space so that this space remains safe and sacred. There is a zero tolerance policy for this. If a man is in violation of this, they will be permanently removed from the group. 2. Non-Judgement - we respect and honor every man’s truth so that we may receive the same from others. While we may not agree on everything, we commit to respecting every man’s perspectives and engaging in honorable discussion with one another. 3. Be committed - honor your commitment to this group and to yourself. If you attend a meeting, please commit yourself fully to the meeting. Also be committed to your own journey. When we fail, we own it & clean it up. 4. Speak from the heart - this is NOT a space to “look good”, have the “right” answers, and have it all together. Relax and know you are not alone. Be exactly who you are within the safety of this space. 5. Be supportive - This means always willing to provide encouragement to your fellow men, encourage action and momentum in each other’s lives.. Be willing to challenge each other. Be willing to hold each other accountable. 6. Participation - what you receive from this community will be a reflection of what you put into it. Period. We ask that you share your perspectives, reflect on others, and give/receive support when and where it’s needed.

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)