Product Marketing

Leads come in, but they don’t move. Prospects engage, but they don’t convert. Customers join, but they don’t stay. And most teams are guessing where the breakdown actually is. At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements. You’ll learn how to: * Map your real customer journey * Identify friction points across your lead funnel * Use AI to analyze messy marketing data in a structured way. Geoff will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance. This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.

Search has changed. Your buyers aren’t just Googling anymore. They’re asking AI tools. They’re scanning summaries. They’re skipping page two entirely. If your content isn’t structured for this new environment, it doesn’t matter how good it is—it won’t get seen. This in-person DC Marketing Tech Talks event brings together multiple speakers to break down what it really takes to create content that gets visibility today. We’ll cover: * How AI search is changing SEO and discoverability * What AEO actually means—and how to structure content for AI answers * How to design content that earns reach across search, AI tools, and traditional channels * Why long-form strategies like podcasting can support search authority when done correctly * How to build a content approach that scales without overwhelming your team This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI. If you’re a B2B marketer, content leader, or executive responsible for pipeline and visibility, this session will help you rethink how your content strategy needs to evolve.

**DC Service Jam is back.** This March, SD:DC is hosting the DC edition of Global Service Jam 2026 week. We are part of a worldwide movement of designers, strategists, and curious minds who come together to build real service concepts from scratch. From **Saturday March 14 to Sunday March 15**, you'll work in a small team around a secret theme revealed at kick-off. No briefs, no client. Just hands-on design, rapid prototyping, and plenty of Post-its. This year we're bringing AI into the mix. Throughout the weekend we'll look at how AI tools can support service design work, as a sensemaking tool, to build artifacts faster, and to push prototypes further. **WHAT TO EXPECT** **Saturday March 14th** * **9 - 10am:** social / breakfast (theme reveal + team formation) * **10am - 6pm:** full day of research, ideation, and prototyping (meals provided) * **6:30pm (optional):** social / happy hour (nearby bar) **Sunday March 15th** * **9 - 10am:** social / breakfast * **10am - 12pm:** finalize prototyping & storytelling * **12pm - 2pm:** present your work and share what DC made with the world **WHO SHOULD COME** You don't need to be a service designer. If you're a UX or product designer, strategist, public servant, researcher, or just someone curious about how services actually work, you're welcome here. **LOGISTICS** * **Dates:** Saturday March 14th & Sunday 15th (ending at 2pm) * **Venue:** SteamPunk, McLean, VA * **Capacity:** 50 spots only (first come, first served) * **Attendee fee:** $60\* (covers meals, materials, and space) *\* If the fee is a barrier for you, we have a limited number of discounted tickets available, just reach out to Sergio Venegas directly for a code.* **WHAT TO BRING** ✔️ An open mind and a willingness to make things ✔️ Laptop and charger ✔️ Curiosity about Service Design (no experience needed) **Follow SD:DC on LinkedIn and @DCServiceJam on Instagram for updates!** \*\*\* Many thanks to our host and sponsor, **SteamPunk** *Design. Disrupt, Repeat. Steampunk is anchored by a startup culture with a customer-centered delivery approach. We put our Federal government clients in the center of everything we design, develop, and deliver to drive high quality mission impacts and user experiences at speed.*

## **1 Million Cups Loudoun – March 11th Business Presentation** **Featuring Q Studio** **Wednesday \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us for an engaging and forward-thinking presentation as we welcome **Q Studio** to the 1 Million Cups Loudoun stage. *** ## **About the Business** Q Studio operates on the belief that **peak mental performance** is a state of optimal functioning — where individuals intentionally control their thoughts, understand their emotions, and respond with clarity and wisdom to opportunities and challenges. Through science-backed **Mind Skills**, Q Studio helps individuals strengthen focus, resilience, emotional regulation, and performance. Their digital platform, the **MyQStudio app**, provides unlimited access to micro-learning courses, personalized assessments, practical techniques, habit-building tools, progress tracking, and a supportive member community — all designed to build sustainable mental excellence. Beyond individual development, Q Studio partners with organizations to help teams integrate Mind Skills into everyday work. With customizable tools, reporting, and expert guidance, companies gain insight into how developing Mind Skills as a core competency drives engagement and performance at every level. *** ## **Target Markets** Q Studio serves: * Organizations seeking workforce upskilling * HR and talent development leaders * Corporate teams focused on engagement and performance * Businesses looking to strengthen leadership and team resilience *** ## **Current Business Focus & Barrier** As Q Studio continues to expand, they are seeking feedback around: * Hiring strategic personnel * Expanding market reach * Scaling sustainably * Strengthening positioning in B2B markets Insight from leaders who have scaled teams, grown SaaS or app-based platforms, or expanded into new markets would be especially valuable. *** ## **Why Attend?** * Learn how mental performance directly impacts workforce success * Offer insight to a growing, innovation-driven company * Connect with business leaders focused on growth and development * Be part of a collaborative, solutions-oriented conversation **About 1 Million Cups** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow through presentations and discussion. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us for coffee, connection, and a powerful conversation about unlocking peak performance in individuals and organizations. We look forward to seeing you there.

A biweekly open-table **West Marches Shadowdark campaign** based mainly on a collection of OSR adventures written by G. Hawkins. **What You'll Need:** 1. *(Recommended):* A laptop, tablet or phone (I will bring a power strip for charging). We will be using a virtual table-top (Owlbear Rodeo), which does not require installation or an account. Alternatively, players can forego the VTT and play using a "Theatre-of-the-Mind" approach. 2. *(Optional)* The *Shadowdark RPG Core Rulebook* or a downloaded copy of the free *[Player Quickstart Guide](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf))))*[.](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf)))) 3. **Character design:** Players will roll character stats in person, either with physical dice or using the character-creation-rolls channel in my Discord server. Characters start at level 1. Players can create a stable of up to three characters to choose for use in sessions. If a character dies, a new character can be created (at level 1) as above. I recommend that created characters be entered into the online Shadowdark character creation resource *[[Shadowdarklings.net](http://shadowdarklings.net/)]([https://shadowdarklings.net/create](https://shadowdarklings.net/create))* for long-term storage and updating between sessions. 4. You can bring physical dice or use the VTT built-in dice roller.

**Agenda :** * 4.45 to 5.00 PM ET: Food and Networking * 5.00 to 5.50 PM ET: "Data Science & Machine Learning with Microsoft Fabric" Hello Everyone! Please join us for our March 12th edition of the AI-ML MeetUp. **Please note this is an in-person meeting and light refreshments/food will be provided. You will need a government-issued ID to enter the facility.** **Title:** Data Science & Machine Learning with Microsoft Fabric **Description:** Explore Microsoft Fabric’s integrated Data Science experience across ideation, preprocessing, modeling, & deployment. Learn how to ingest and prepare data via OneLake and Lakehouse, leverage Notebooks, Data Wrangler, Spark, SynapseML, MLflow for experimentation, & operationalize predictions with batch scoring and Power BI direct integration. Also, learn to build generative AI Q&A systems using Fabric Data Agents. **Location:** The meeting will be hosted in the Applied Information Sciences ( AIS ) office in Reston, at 11440 Commerce Park Dr # 600 · Reston, VA. The location is also right off the Silver Line metro's Wiehle-Reston Metro Station. **Parking:** Parking is paid and can be validated at the AIS office reception. We will meet in Room Lake Anne. We hope to see you all there!!!!

[Profs and Pints Northern Virginia](https://www.profsandpints.com/washingtondc) presents: **“The Hidden Cleopatra,”** an excavation through myth and slander to uncover the real Egyptian queen, with Jacquelyn Williamson, an Egyptologist and associate professor of archaeology and ancient art at George Mason University. [Advance tickets: $13.50 plus sales tax and processing fees. Available at [https://events.ticketleap.com/tickets/profsandpints/nv-hidden-cleopatra2](https://events.ticketleap.com/tickets/profsandpints/nv-hidden-cleopatra2) .] Depictions of Cleopatra are abundant in popular culture. A long list of painters have depicted her, Marilyn Monroe and Kim Kardashian have posed as her, and Vivien Leigh and Elizabeth Taylor famously portrayed her in Hollywood films. At the end of the day, however, what most of us think we know about Cleopatra is wrong, the product of the ancient Rome’s “fake news” and anti-Egypt propaganda. Learn about the real Cleopatra—and how our understanding of her came to be so distorted—with Professor Jacquelyn Williamson, scholar of women and power in ancient Egypt, teacher of courses on ancient Egyptian art and archaeology, and author of *Nefertiti’s Sun Temple: A New Cult Complex at Tell el-Amarna.* Dr. Williamson will walk us through how the first Roman emperor, Octavian, created the distorted image of Cleopatra as seductress that we know today as part of his political scheming to defeat his rival Antony and end the Roman Republic once and for all. Cleopatra has been the subject of debate and controversy ever since. William Shakespeare later relied on ancient Roman sources such as Horace and Plutarch in writing *Antony and Cleopatra*, and his play helped give rise to countless other works offering a distorted picture of her. Professor Williamson argues that “Cleopatra was a human being, like you and I,” and “deserves the dignity of being represented as accurately as possible.” Her efforts to set the record straight have met frustration, however—after being extensively interviewed for the recent Netflix historical docuseries Queen Cleopatra, she concluded that it, too, had missed the mark. You’ll gain a much deeper appreciation of the challenges of researching and accurately depicting the ancient past from Dr. Williamson, who also has taught at Harvard, Brandeis, and the University of California at Berkeley and is involved with an ongoing archaeological investigation of Queen Nefertiti’s sun temple. (Doors: $17, or $15 with a student ID. Listed time is for doors. Talk starts 30 minutes later.) Image: Layla Taj portrays Cleopatra VII as part of an Egyptian Cultural Performing Arts Society production. (Photo by Amos Gvili / Wikimedia Commons.)