Product Marketing

Everyone has access to AI. Everyone is creating more content. The real question is **How do you create content that actually performs when everyone is using the same tools?** At this DC Marketing Tech Talks session, we’re going beyond prompts and tools and getting into what actually matters now: * How to build a content strategy that doesn’t fall into the “AI slop” trap * How AI and search engines are actually evaluating and surfacing your content * How to distribute and structure your content so it reaches the right audience and drives results **What This Session Will Cover** This session is designed as a focused, three-part experience, with each speaker taking a different angle on what it really means to create content in an AI-driven world. We’ll start with **[Tara L. Finney](https://www.linkedin.com/in/tarafinney/)**, who brings a strategic lens shaped by over two decades of building content programs across B2B and B2C. Tara will walk through how to build a content strategy that aligns with your business goals, reflects your brand, and resonates with your audience. From there, **[Stephen Hart](https://www.linkedin.com/in/iamstephenahart/)** will shift the focus to what happens after the content is created. Because even strong content fails if it doesn’t reach the right people. He’ll walk through how to structure your content ecosystem so it can be distributed effectively, reused across channels, and scaled without requiring constant output or burnout. We’ll close with **[Alex Lindley](https://www.linkedin.com/in/alex-lindley-50823437/)**, who will take the conversation into how content is actually being evaluated today. As AI becomes a gatekeeper for discovery, it’s no longer just about what you publish, but how it’s interpreted. Alex will unpack how AI and search systems read, assess, and surface your content, giving you a clearer understanding of what drives visibility in an AI-influenced search landscape. This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI. If you’re a marketer, founder, or content leader trying to figure out how to stay relevant in an AI-saturated world, this is the conversation you need to be in.

Marketing is being rebuilt. AI is reshaping workflows. Budgets are tighter. Teams are leaner. Expectations are higher. And the definition of “great marketing” is shifting in real time. So what does this mean for you? Join us on **May 19th in Tysons Corner, VA** for a live **Ask-Me-Anything panel featuring leading Chief Marketing Officers** who are navigating this disruption every day. This is a candid conversation about: * What’s actually changing inside modern marketing departments * What CMOs are prioritizing and what they’re cutting * The skills that will matter most over the next 3–5 years * How marketing teams need to evolve to stay relevant * What separates strategic marketers from tactical operators And because it’s an AMA, **you drive the discussion.** Come with questions. Come with opinions. Come ready to challenge and engage. ### This event is for marketers who: * Feel the industry shifting and want clarity * Want to understand how leadership is thinking * Are building their career or building a team * Care about where marketing is headed, not just where it’s been If you work in marketing, want to work in marketing, or lead marketing, this is the room you want to be in. The future of marketing won’t be decided in blog posts. It will be shaped by the people building it. Come ask them anything.

This training is designed for real estate agents who want to learn how to play the Agent Investor game. The goal of this training is to help you flip your income into ownership. ━━━━━━━━━━━━━━━━━ **Inventory is the lifeblood of every market.** **And whoever controls inventory controls the opportunities, the buyers, and the leverage.** How to Generate a Steady Stream of Motivated Sellers teaches you a focused, repeatable system to consistently find and serve motivated sellers—without chasing random lead-gen tactics or relying on luck. Motivated sellers create multiple pathways: traditional listings, cash offers, creative solutions, rental opportunities, and investor deals. When you know how to help people in distress, you create impact and income at the same time. In this session, you’ll learn the core framework for building predictable motivated seller opportunities using ZONE: * Zero in on your target * Own the mindshare * Nurture the list * Expand your influence You’ll also learn the highest-probability seller funnels, including: * Pre-foreclosures (homeowners who need real help and clear options) * Absentee owners / tired landlords (10+ years ownership, deferred maintenance, vacancies, tax pressure) We’ll walk through the exact steps to build your first seller ZONE: get the list, segment it, create messaging, call the list, market weekly, build relationships—and control inventory. You’ll also get a proven seller message that converts because it offers real options: * 24-hour cash offer (speed + convenience) * traditional listing (maximum price) * renovate now, pay at settlement (maximize equity with zero upfront cost) This positions you as a problem solver, not a salesperson—and one strong seller ZONE can feed your business for years. ━━━━━━━━━━━━━━━━━ **Did you miss it?** [Watch all GRID Reston event playback on YouTube](https://www.youtube.com/playlist?list=PLOTh5kxLLJI1G3VH6Pqhlhu0uTA8yrdpi) ━━━━━━━━━━━━━━━━━ **Join the GRID Facebook Community** [Join the online GRID community here](https://www.facebook.com/groups/gridinvestor) to post deals, ask questions, and connect with other investors across the globe.

[Profs and Pints Northern Virginia](https://www.profsandpints.com/washingtondc) presents: **“Doom and Dinosaurs,”** a look at how mass extinctions shaped the dinosaurs and what research on these events tells us about Earth life’s long-term prospects, with Ian Wilenzik, paleontologist and visiting assistant professor of biology at George Washington University. [Advance tickets: $13.50 plus sales tax and processing fees. Available at [https://events.ticketleap.com/tickets/profsandpints/nv-dino-doom](https://events.ticketleap.com/tickets/profsandpints/nv-dino-doom) .] Pity the poor dinosaurs. They lacked both scientific research to help deal with potential environmental catastrophes and places where they could have a beer and discuss it. You, on the other hand, have the opportunity to come to Profs and Pints to hear a fascinating talk on the impact of mass extinctions on dinosaur evolution and what research on dinosaurs tells us about biodiversity and Earth’s current biodiversity crisis. Dr. Ian Wilenzik, who has studied and taught courses on dinosaur evolution, population spread, and extinction, will leave you with a greater appreciation of the resilience of life on earth and how we’re both the product and source of biologically catastrophic events. Many of us are familiar with how a big meteor impact about 66 million years ago wiped out the Earth’s dinosaur population, leaving us only with their feathered descendants, birds. Less well known is how the Earth actually has undergone five periods of mass extinction that wiped out nearly all life, and how dinosaurs arose from one and endured another—both caused by volcanic activity—before meeting their match in the third. To ground his discussion, Dr. Wilenzik will talk about how we study mass extinctions by looking for geologic evidence of volcanic activity, meteoric blasts, and other catastrophic activity and of gaps in the fossil record after them. He’ll also discuss what makes a dinosaur a dinosaur, describing their distinct anatomical features. He’ll talk about how they and other forms of life evolved over long periods of time and were affected by extinction events. We’ll look at how the meteor-caused mass extinction that wiped out dinosaurs at the end of the Cretaceous paved the way for the rise of mammals and the emergence of primates, and, eventually, us. Looking ahead to future mass extinctions and what might survive them, we’ll talk about how that plant you forget to water might have the last laugh, as well as why crocodiles might be around a while. (Doors: $17, or $15 with a student ID. Listed time is for doors. The talk starts 30 minutes later.) Image: A *Triceratops* mounted skeleton at the Los Angeles Museum of Natural History (Photo by Allie Caulfield / Wikimedia Commons).

## **1 Million Cups Loudoun – Spring Social** **Community, Connections, and Coffee** **Wednesday\, April 22 \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us for a special **1 Million Cups Loudoun Spring Social** — a morning dedicated to what makes this community so powerful: **connection**. ## **About the Event** This gathering is all about slowing down, stepping away from presentations, and creating space for meaningful conversations. Whether you’re a longtime member or joining us for the first time, this is your opportunity to: * Build new relationships * Reconnect with familiar faces * Share ideas and experiences * Strengthen your network in a relaxed, welcoming environment No presentations. No pressure. Just community, connection, and coffee. ## **What to Expect** * Open networking with fellow entrepreneurs and professionals * Intentional conversations that go beyond surface-level connections * A welcoming environment for both new and returning attendees * A chance to continue relationships beyond the meeting Enjoy a **light breakfast sponsored by E.L. Strategic** as you connect with others who are building, growing, and navigating business alongside you. ## **Why Attend?** At 1 Million Cups, we believe businesses grow through relationships. This Spring Social is designed to strengthen those connections and create space for collaboration, support, and shared momentum. ## **About 1 Million Cups** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us on **April 22** for a morning that reminds us why showing up matters. We look forward to seeing you there.

A biweekly open-table **West Marches Shadowdark campaign** based mainly on a collection of OSR adventures written by G. Hawkins. **What You'll Need:** 1. *(Recommended):* A laptop, tablet or phone (I will bring a power strip for charging). We will be using a virtual table-top (Owlbear Rodeo), which does not require installation or an account. Alternatively, players can forego the VTT and play using a "Theatre-of-the-Mind" approach. 2. *(Optional)* The *Shadowdark RPG Core Rulebook* or a downloaded copy of the free *[Player Quickstart Guide](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf))))*[.](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf)))) 3. **Character design:** Players will roll character stats in person, either with physical dice or using the character-creation-rolls channel in my Discord server. Characters start at level 1. Players can create a stable of up to three characters to choose for use in sessions. If a character dies, a new character can be created (at level 1) as above. I recommend that created characters be entered into the online Shadowdark character creation resource *[[Shadowdarklings.net](http://shadowdarklings.net/)]([https://shadowdarklings.net/create](https://shadowdarklings.net/create))* for long-term storage and updating between sessions. 4. You can bring physical dice or use the VTT built-in dice roller.

Come join us atthe Pickle & International Food Festival in Sterling, VA. There will be pickle inspired foods, international cuisine, craft beer, and live music. THIS IS NOT A TICKET: Tickets can be found on the link below and general admission is $5 + credit card fee Buy ticket here: https://www.crookedrunfermentation.com/pickle-international-food-festival-2026