Quality Assurance
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Frequently Asked Questions
Yes! Check out quality assurance events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the quality assurance events taking place this week here. Plan ahead and join exciting meetups throughout the week.
Absolutely! Find quality assurance events near your location here. Connect with your local community and discover events within your area.
Quality Assurance Events Today
Join in-person Quality Assurance events happening right now
Saturday @ Kallio Bar
You're more than welcome to join us and meet some new friends! Let the evening unfold and people shape the course of the night đ
Come share your best (or worst) comedic mishaps, stories, and gossip in a relaxed, conversational meetup at **Kallio Bar** (right next to Street Bar) in Hakaniemi, Helsinki.
Beers from **âŹ6.50** đş, wine bottles **âŹ25** đž â and there will very likely be extra discounts đ
Later in the evening, we might head to a nightclub or karaoke together đ¤
Hope to see you there!
Thinkers & Makers Summer Opening âď¸
**Iced Coffee, Conversations & Open Mic**
Summer is finally here, let's celebrate it with a relaxed gathering filled with iced lattes, iced matcha, good music, inspiring conversations and ambitious people building interesting things.
Weâll also have an open mic, where anyone can take up to 5 minutes to share:
⢠a project theyâre building
⢠an idea
⢠a question
⢠a collaboration opportunity
⢠summer plans
⢠something they need help with
⢠a story
⢠stand-up, music or performance
⢠or simply something interesting
Apply to the open mic here: [https://tally.so/r/eq9yzO](https://tally.so/r/eq9yzO)
\*We'll confirm your spot closer to the event.
Whether you want to speak or just listen and meet good people, youâre welcome.
Bring your ideas, your friends, your curiosity or just yourself.
đ Outrun Cafe
đ Saturday, June 6, 2026
â° 11:30 - 13:30
Founders Running Club :: Helsinki
**Founders Running Club** (FRC) brings founders, investors, tech, creative people and startup enthusiasts together for weekly easy runs and networking. We like to be comfortable when we run and finish with coffee and conversations. Choose your pace or follow a pacerâpets, friends, family, are welcome.
đď¸ Launched in San Francisco, July 16, 2022
đ Now in 35+ cities
đ
Running + Networking events + Community
**Join the community** [http://foundersrc.com/chats](http://foundersrc.com/chats)
**Stay updated**:
Instagram [http://instagram.com/foundersrc/](http://instagram.com/foundersrc/)
Podcast [http://podcast.foundersrc.com/](http://podcast.foundersrc.com/)
LinkedIn [http://linkedin.com/company/foundersrc/](http://linkedin.com/company/foundersrc/)
Strava [http://strava.com/clubs/foundersRC](http://strava.com/clubs/foundersRC)
Website [http://foundersrc.com/](http://foundersrc.com/)
POP-UP EYE GAZING MUSIIKKITALON PUISTOSSA
```
đď¸ EYE GAZING POP-UP â Musiikkitaloon puistossa, Helsinki
Lauantai 6.6.2026 | klo 13:00â15:00
Mitä tapahtuu kun pysähdyt katsomaan toista ihmistä suoraan silmiin? Ilman suoritusta ja ilman roolia?
Tuomme Helsinkiin yksinkertaisen ja syvällisen pop-up tapahtuman: Eye Gazing.
Sinä. Toinen ihminen. Hiljainen kohtaaminen. Sinä päätät kuinka pitkään.
Kun istut toisen ihmisen eteen ilman odotuksia, ilman rooleja, tapahtuu jotain yksinkertaista ja samalla harvinaista: näet toisen ja tulet itse nähdyksi.
Ei sanoja eikä suoritusta. Vain kaksi ihmistä jotka kohtaa toisensa. Kun mieli lopettaa luokittelun jäljelle jää puhdas läsnäolo.
Tämä on kaikille avoin kutsu kokeilla kohdatuksi tulemista.
Istu ja katso. Anna katseen välittää sen mitä sanat eivät saa kerrotuksi.
đ Musiikkitalon takana Makasiinipuistossa, Mannerheimintie 13a
đ¸ Täysin ilmainen, ei ilmoittautumista
â
Tule vain paikalle!
Kohtaamisen järjestää Open Heart Helsinki
#eyegazing #metta #kohtaaminen #helsinki
openheartofallbeings.com
```
Quality Assurance Events This Week
Discover what is happening in the next few days
Badminton at Tali
Hello sporty population!
Join us for badminton and meet people from around the world! Everyone is welcome, whether youâre a beginner or already experienced.
**IMPORTANT**: Spots are limited, so please reserve yours in advance. Only registered participants can join to ensure fair access for everyone. If you mark âgoingâ but do not attend, or fail to cancel at least 1 day before(By 9pm Saturday), you may be suspended from the next two sessions.
đ Location: Talihalli Huopalahti
â° Time: 11:00â12:30
đ¸ Courts: 9, 10, and 11
You can meet us at the entrance a little before 11:00 or come directly to the courts (**please do not enter before our booking starts**).
Who can join?
⢠Open to everyone, regardless of background or gender
⢠No badminton skills needed â beginners are welcome
⢠**Age limit: 16+**
Event is free, but please bring your rackets and indoor shoes, or you can borrow a racket from the hall for free if needed.
We are committed to making our events and activities accessible to those who need them most. Therefore, **individuals with a refugee background are welcome to attend free of charge without prior registration.** If you plan to join, simply send a message to Alaa to let us know youâre coming.
This approach is intentional. Many refugees and newcomers face practical, cultural, and psychological barriers that can make formal registration difficult or discouraging. By removing this requirement, we aim to create a more inclusive, low-threshold environment where participation feels safe, simple, and welcoming.
Our events are designed to support the mental health and well-being of refugees and immigrants, while also encouraging dialogue that challenges cross-cultural stigmas and stereotypes. We believe open access is an important step in building trust, increasing participation, and creating meaningful connections across communities.
After badminton, we'll enjoy Talihalli's sauna and maybe go to a local restaurant to grab some lunch after the game.
Warm welcome!
đ Questions / Contact:
Alaa â 040 5656096
Arun - 050 3206169
If you want to be part of the MIITTI community, follow us on our other platforms:
WhatsApp: Join our Whatsapp community network to join your favourite group and stay connected with the other members! When you participate in one of our groups or events, just ask the group facilitator to add you to the community!
[Instagram](https://www.instagram.com/miitti1)
[Facebook](https://www.facebook.com/miitti1)
[Website](https://lapinlahdenlahde.fi/en/projekti/miitti)
Ren Xue Yuan Gong
Welcome to join our Ren Xue Yuan Gong practice with Ren Xue Finland at Lapinlahden Lähde!
The practice is simple but yet practical and powerful.
It is easy to learn and will help you:
-gain energy, feel less tired and stressed
-more mental clarity, easier to concentrate
-boost your immune system
Time:
Sundays 15:30 - 17:00
WHERE:
Tallipääty, MIITTI office
Lapinlahden Lähde
Lapinlahdenpolku 8
00180 Helsinki
NOTE: occasionally, the lesson will be held in Wanha labra (through Kahvila Lähde, above the stairs of the auditorium)
About REN XUE
Ren Xue is a comprehensive system for uplifting human life. It includes a unique form of Qigong (Yuan Qigong); three foundational theories (Theory of Qi, Theory of Consciousness, Theory of Totality) and a large body of teachings.
It was created by world-renowned teacher and healer Yuan Tze who continues to offer online and in-person events worldwide.
Ren Xue combines ancient Chinese wisdom traditions with modern insights into health and well-being.
The goal of Ren Xue is to help individuals improve their physical, emotional, and mental health through a holistic approach that emphasizes the connection between the mind, body, and spirit.
REN XUE FINLAND
Ren Xue Finland (RXF) is the Finnish branch of the global movement, an organization dedicated to the promotion and teaching of Ren Xue and its associated practices, including Yuan Gong and Yuan Ming Medicine.
It provides easy entry into the Ren Xue system through local in-person sessions, online courses and workshops/retreats.
Other learning methods can be found here: Ren Xue TV, a YouTube channel and Learn Ren Xue website. More about Ren Xue: [https://www.renxueinternational.org](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.renxueinternational.org%2F%3Ffbclid%3DIwZXh0bgNhZW0CMTAAAR06uJQRSC7BE3zhPePQ7X_KO7WXa60cr7NK25KdOqfbSIHpYqBLO3dYgVM_aem_alDR7a6KhbNhG3u9NhCUVA&h=AT18asmYaRkvHCJemaC7rr9GVu579uflDCg7T6mLNodWdtMVhuxwFhIyz0p5ONeJbm3WQ3ZGIwONIa0_pDvih4t9BCCJUBkjhK4BdIMEl4aQ_qPzR5ykW-aiOndhYDPeAW9_2_eWZaMsv889HKbp8_c&__tn__=q&c%5B0%5D=AT35KTjVjr2kCnYHrXXjXPxEGFK-RFbZnFVdDmWrTe5WwbSZZ5ulNxFEjPPhejS8Pf4xetwkU1hhM1P2K_ABugpnXL6w-CKE25ARXwtLSexv-4fPJ4s2_Kcqgj3g2XWjCVkPPgcjwrPoNWOvdKa2f1VqyVa-2kcTojodTS3wn9zrnRjZLcG7)/
Play Badminton [Social Games] @Smash Center
ăIMPORTANT SUMMARYă
* The purpose of social games is to know some people, do some exercise and enjoy the games together with others. Winning and getting points is not the focus of this session. Please play with consideration to your opponents' level.
* Please purchase your slot through this link [https://7538e9.myshopify.com/](https://7538e9.myshopify.com/)
ăSIGN-UP SYSTEMă
* Please sign up and pay through this link. [https://7538e9.myshopify.com/products/social-game](https://7538e9.myshopify.com/products/social-game)
* We don't use the signup system on Meetup.com anymore. (Neither the waiting list)
* It says this event is full on this meetup page, because I didn't open any slots here for you to sign up. You have to check this [sign-up page](https://7538e9.myshopify.com/products/social-game) to see if there is still a slot available there.
* The background of using an external sign-up and payment system is because Meetup.com introduced a service fee to increase 21% of the fee in May 2023, and we want to reduce this cost.
ăFEE and REFUND POLICYă
* Fee includes courts and plastic shuttles. Please sign up and pay before you come. NO refund if you do not cancel until 48 hours before the event.
* Racket: bring one or rent one at the counter.
* You can put a comment to sell your slot after the deadline of refund, or sell your slot in our whatsapp group.
* No matter the reason is sickness, accident or anything, the group or I will not afford the cost caused by your absence.
* Of course you CAN'T ask me, "Can I sign up for free for next week because I didn't come to use my slot this week?". Please remember, the court booked for you was there and it costs money. The court doesn't simply become "free of charge", just because you didn't come to use it.
ăCOMMUNICATIONă
* Communication: our whatsapp group [https://chat.whatsapp.com/JJQbJlisbcj5YDnlcSu347](https://chat.whatsapp.com/JJQbJlisbcj5YDnlcSu347)
* There are too many spams, so I only accept +358 number to join whatsapp group. Numbers from other countries will all be rejected.
ăOTHERSă
* Please always keep 1 meter away from those courts where people are playing. Never step into the corners of other courts! If I see you do this, I probably will yell at you!
* If you have some questions, you can put your questions in the comments on the event page. People will respond.
* We play double games to 21 points. After each game, please let those who are waiting to play. Feel free to play with whoever you want, but please avoid playing with the same people all the time.
* If you are new to badminton, please Google basic badminton rules in advance. Serve rules, double rules and point counting rules. You are always welcome to ask anyone in our group. Most of our members are more than happy to help you.
* Badminton activity is organized for non-profit purpose, but I take a small fee for my work.
* Want to restring your racket? I can do restring for you. âŹ24 including the string. Please get contact with Ken.
[https://drive.google.com/file/d/1XdBBBKBmsHqvMyI7t1MttqOxwX8rs7vQ/view?usp=sharing](https://drive.google.com/file/d/1XdBBBKBmsHqvMyI7t1MttqOxwX8rs7vQ/view?usp=sharing)
* [https://www.meetup.com/Helsinki-Badminton-Meetup/](https://www.meetup.com/Helsinki-Badminton-Meetup/)
* You want to pay with your sport card or voucher? check the bottom of the page. Click "read more"
* https://www.meetup.com/Helsinki-Badminton-Meetup/[https://www.meetup.com/Helsinki-Badminton-Meetup/](https://www.meetup.com/Helsinki-Badminton-Meetup/)
Seaside picnic in Eira and Ciao Ciao festival
The weather forecast for Sunday seems perfect, so let's take full advantage of it.
**Agenda:**
We'll gather for a picnic at Eira beach at 2PM and enjoy some sun.
After 4PM, we will move to check out the Italian Fest (https://ciaociao.fi/) in Kansalaistori.
Feel free to join for one part or both.
**What to bring**:
For the picnic, a blanket is recommended.
Sharing snacks or beverages is appreciated but optional.
Everyone is welcome, no matter whether you've previously visited the Sincha group's social meetups.
**NOTE:** **Please keep your RSVP updated.** If you can't make it, please update your RSVP to *not attending* at least a couple of hours before the event.
POP-UP EYE GAZING MUSIIKKITALON PUISTOSSA
```
đď¸ EYE GAZING POP-UP â Musiikkitaloon puistossa, Helsinki
Lauantai 6.6.2026 | klo 13:00â15:00
Mitä tapahtuu kun pysähdyt katsomaan toista ihmistä suoraan silmiin? Ilman suoritusta ja ilman roolia?
Tuomme Helsinkiin yksinkertaisen ja syvällisen pop-up tapahtuman: Eye Gazing.
Sinä. Toinen ihminen. Hiljainen kohtaaminen. Sinä päätät kuinka pitkään.
Kun istut toisen ihmisen eteen ilman odotuksia, ilman rooleja, tapahtuu jotain yksinkertaista ja samalla harvinaista: näet toisen ja tulet itse nähdyksi.
Ei sanoja eikä suoritusta. Vain kaksi ihmistä jotka kohtaa toisensa. Kun mieli lopettaa luokittelun jäljelle jää puhdas läsnäolo.
Tämä on kaikille avoin kutsu kokeilla kohdatuksi tulemista.
Istu ja katso. Anna katseen välittää sen mitä sanat eivät saa kerrotuksi.
đ Musiikkitalon takana Makasiinipuistossa, Mannerheimintie 13a
đ¸ Täysin ilmainen, ei ilmoittautumista
â
Tule vain paikalle!
Kohtaamisen järjestää Open Heart Helsinki
#eyegazing #metta #kohtaaminen #helsinki
openheartofallbeings.com
```
Persian Morning, Darband Day
đż Darband Day â Persian Garden Breakfast in Helsinki đż
What if a Sunday morning in Helsinki felt a little more like Darband ?
Join us for a relaxed Persian breakfast experience where fresh bread, feta cheese, herbs, homemade jams and soups , walnuts, Persian tea, traditional music, and poetry come together around one table.
Whether youâre discovering a culture for the first time or simply looking for a cozy Sunday gathering, this morning is about good food, warm conversations, and sharing a tradition that has brought people together for generations.
đľ Authentic Persian breakfast buffet
đś Traditional Iranian music
đ Reading from Hafez
đ Beautiful Sunday morning atmosphere
đ Open to everyone
đ GTC CafĂŠ, Helsinki
đ
Sunday, 7 June
â° 10:00 â 12:30
(Reservation helps us prepare food and seating accordingly.)
Seats are limited, so we recommend reserving in advance.
Sketchy Collective: Helsinki Drawing Meetup (15:00 Helsinki time)
**HOW TO FIND US**
Outdoors: We meet **every Sunday at 15:00** in the **TÜÜlĂśnlahti Park**, opposite the entrance to Pikku-Finlandia. If youâre walking from Oodi, pass the playground with the big swings and the volleyball court. On the left, youâll find us in the **area with benches, hammocks, and yellow chairs**.
Indoors: When it's cold or rainy we move to the **top floor** of the **Oodi** Library, on the stairs opposite the childrenâs area.
It's a good idea to **keep your sketchbook visible** so others can easily recognize that you're there for the sketching meetup. And if youâre a regular participant, making it clear that you're part of the sketching group can be very helpful for newcomers!
\*\*\*
**HOW IT WORKS**
At each meetup, attendees take turns being the model for a quick **10-minute sketch session**. One person poses, everyone else sketches, then we rotate.
\*\*\*
**WHAT TO BRING**
Pencils and paper (or any sketching tools you like).
No fees, no pressure. The only thing we ask is that everyone takes a turn posing for the group. You can sit however you feel comfortable â the 10 minutes go by quickly! Draw as much as you like, skip a round if youâre tired or just want to chat, and leave whenever it suits you. The event continues as long as thereâs interest.
\*\*\*
**STAYING CONNECTED**
**Only people who have attended at least one meetup will be accepted into the WhatsApp group**. To be added, please ask other participants at the meetup â a few members have permission to approve new people, and at least one of them will likely be present.
\*\*\*
**SOCIAL MEDIA**
If youâd like to share your drawings from the meetup, you can send on WhatsApp group or use the Instagram collab function (instagram.com/sketchy.collective). We warmly encourage everyone to share their work and take part in building our international sketching gallery â together with artists from all the cities where Sketchy Collective meetups are organized.
Please note that photos may be taken during the meetup and shared on our social media. If youâd rather not be in photos, please let the person taking photos know so they can avoid photographing you.
If youâre taking photos, please make sure people know about it and can choose whether they want to be included or not.
Quality Assurance Events Near You
Connect with your local Quality Assurance community
June 2026 AWS Columbus - Topic to be announced
Topic to be announced.
**THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/
**DIRECTIONS**
Franklin University
Fisher Hall
300 E. Main St, Columbus, OH 43215
Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8
Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map.
NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct.
**Want to sponsor the pizza and/or bar tab?**
Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com
Annual Columbus ACE Summer Picnic
Get ready for a Picnic, this is our social and member appreciation event for the year! Feel free to bring family, but be sure to reach out with the number of attendees, so we can provide food for everyone.
There will of course be food, music, games and fun!
Event is held rain or shine, we have a covered shelter house reserved for the event.
Agenda
---
Moderators
Kimberly Deal - Columbus Atlassian User Group Leader
Kevin Stanley - Columbus Atlassian User Group Leader
Greg Sprowls - Columbus Atlassian Community Leader
Hosted By
Kimberly Deal, Atlassian User Group Leader
Kevin Stanley, Chief Everything
Greg Sprowls, Agility Lead
---
Global Partner
Atlassian (http://atlassian.com)
Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality.
For over a decade, Atlassian customers have come together to network, share ideas, solve problems, and find new ways to use Atlassian products. Today, more than 15,000 people take part in Atlassian community events in more than 30 countries.
---
Complete your event RSVP here: https://ace.atlassian.com/events/details/atlassian-columbus-presents-annual-columbus-ace-summer-picnic/.
QA or The Highway 2026
QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry.
This is a ticketed event please register here:
https://www.qaorthehwy.com/
Featured Keynote Speakers:
**Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Masterâs of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\.
**Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The PokĂŠmon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.
Rays Of Light Spiritualist Church Service
Rev. Steven Clevenger is an ordained spiritualist minister with over 40 years experience as a Spiritual Healer, Clairvoyant and Spiritual Teacher, educated and trained at the White Lily Chapel.
Rev. Siobhan Wolf Shaffer is an ordained spiritualist minister and certified medium and healer with over 20 years experience. She began her development in 1988 in Pennsylvania and continued when she moved to Ohio in 1998 where she studied at Rays of Lights Church with Rev. Steven Clevenger.
Our full worship services consist of an inspirational lecture, healing meditation, and messages from the spirit world that serve to demonstrate evidence of eternal life.
Please visit our Official Church Website (http://raysoflightchurch.com) for more information.
Stop Guessing: A Product Person's Guide to AI Adoption
## đ¤ Host Information
A co-hosted event by ProductTank Columbus & Women in Product Columbus
đĄ About the Workshop
AI adoption is stalling across organizations â not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge.
This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow.
Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption â no guesswork required.
đ ď¸ What to Bring
Laptop: Fully charged and ready to go.
AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!)
đ Logistics & Perks
Food & Drink: Pizza and drinks provided!
Parking: Plenty of free spaces available on-site.
###
Rise and Shine with Atlassian - Reynoldsburg
Come chat about Atlassian tools and best practices at the Reynoldsburg Sunny Street Cafe and Breakfast is on Atlassian!
Let's get the day started off with breakfast with your ACE Leaders! We're always excited to talk about Atlassian Products, share our knowledge and hand out swag! Come chat with us about new product news and anything you are working on within the Atlassian product stack. This is a great opportunity to come see what we are all about, hear new business news and share with other Atlassian users your questions and experiences. We'd love to see new and old friends come out to chat and learn about Atlassian!
Agenda
---
Moderators
Kimberly Deal - Columbus Atlassian User Group Leader
Kevin Stanley - Columbus Atlassian User Group Leader
Greg Sprowls - Columbus Atlassian Community Leader
Hosted By
Kimberly Deal, Atlassian User Group Leader
Kevin Stanley, Chief Everything
Greg Sprowls, Agility Lead
---
Global Partner
Atlassian (http://atlassian.com)
Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality.
Partner
Atlassian
---
For over a decade, Atlassian customers have come together to network, share ideas, solve problems, and find new ways to use Atlassian products. Today, more than 15,000 people take part in Atlassian community events in more than 30 countries.
---
Complete your event RSVP here: https://ace.atlassian.com/events/details/atlassian-columbus-presents-rise-and-shine-with-atlassian-reynoldsburg-5/.
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals⌠all while metrics stall and confidence drops. The missing piece isnât more data. Itâs often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)âs CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behaviorâmoving people, and moving metrics. Youâll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)









![Play Badminton [Social Games] @Smash Center](https://secure.meetupstatic.com/photos/event/d/1/c/a/highres_456653706.webp?w=640)









