SaaS marketing

Business Agility is continuously improving, as is the Domain Model that underpins how we think about it. In June we welcome Evan Leybourn co-founder of the Business Agility Institute and Chief Product Officer at the newly founded X2A to run a deep dive on how the Domains, their Capabilities, and exhibited Behaviours evolving. The goal of the update is to further support practitioners' understanding of their organisation's standing today (their "X") and map a viable approaches to meet their ambitions (their"A"). Thanks to TeamForm for providing the space and funding the refreshments on the night. Without sponsors great events like this don't happen.T

We’re excited to bring our community together again — this time with a focus on **Building resilient AI**. As LLM-powered applications move from experimentation to production, a new challenge emerges: **how do we secure what we don’t fully understand yet?** In this session, we’ll explore two critical layers of AI defense—**protection** and **proactive testing**—through real-world practices and practical demos. **Topics** **1\. Shielding your LLMs with AWS Bedrock Guardrails** Ever felt like deploying an LLM is a bit like letting a genius but unpredictable intern talk to your customers? Join me as we explore how to move past the unregulated nature of unregulated AI using AWS Bedrock Guardrails. We’ll dive into the six pillars of AI safety and deploying guardrails to build AI that isn't just smart, but is fundamentally trustworthy and brand-safe. **About the speaker** [Maitreyi Singh](https://www.linkedin.com/in/maitreyisingh/) is a Data Scientist at [REA Group](https://www.realestate.com.au/), currently working on developing AI agents and intelligent systems. She has experience in Generative AI and enjoys exploring innovative applications of AI in real-world solutions. Outside of her professional work, Maitreyi enjoys painting as a creative hobby. **2\. Red Team Your LLM App Before the Bad Guys Do** As LLM-powered apps become more common, they're also becoming bigger targets. Prompt injection, jailbreaks, and harmful content exploits are real threats — and most developers don't discover them until it's too late. In this talk, we'll cover why guardrails are essential for any production LLM app, and why red teaming is one of the most effective ways to uncover vulnerabilities before bad actors do. We'll then put theory into practice with a live demo: a vibe-coded AI app on Amazon Bedrock, attacked using an open source red teaming tool — first without guardrails, then with them. The difference will speak for itself. **About the speaker** [Vanessa](https://www.linkedin.com/in/vanessa-kong-8069601a7/) is a Senior Product Security Engineer at [REA Group](https://www.realestate.com.au/) with five years of experience spanning cloud infrastructure security, security tooling and automation, and AI security. She specialised in building secure systems end-to-end, automating security workflows, wiring up tools to catch issues earlier in the pipeline, and exploring the evolving security challenges that come with AI-powered applications. She loves getting into the weeds of how things break — and helping people build them more securely. **Agenda** 5:30pm – Food and networking 6:00pm – Presentation 1. Shielding your LLMs with AWS Bedrock Guardrails 6:30pm – Presentation 2. Red Team Your LLM App Before the Bad Guys Do 7:00pm – Networking We’re incredibly grateful to our sponsor — [REA group](https://www.rea-group.com/) for supporting our community and making this event possible. Join us for an evening of learning, meaningful conversations, and great company, we can’t wait to see you there!

You've built the POC. Leadership loved it. Now what? The gap between a working AI demo and a production system is where most projects quietly die. This event tackles the hard part, the decisions that come after the proof of concept gets the green light. Hosted by Zendesk! **What we're covering:** 🏗️ Architecture decisions that don't show up in tutorials when to build, when to buy, when to stitch things together 💰 Cost and efficiency trade-offs, what it actually costs to run AI at scale, and how teams are managing it 🔒 Governance and guardrails, who owns the model in production, and what happens when it breaks 🎤 Talks, panel, and Q&A from practitioners who've shipped AI into production, not just theorised about it **Our panel of experts:** * Darragh Kennedy, Director - Software Engineering, Zendesk * Fernando Mourão, Head of Responsible AI, Seek * Brad Ryan, Chief AI Officer, i-screen, Ex AI Lead - AWS * Romina Sharifpour, AI Engineering Lead, CBA **Details:** 📅 Thursday 4 June 2026 🕕 6:00 – 8:30pm 📍 Zendesk Office Level 13/550 Bourke St, Melbourne VIC 3000 **Format:** Talks + Panel + Q&A (6:00–7:30pm) → Networking & drinks (7:30–8:30pm) This event is part of AI Week Melbourne (June 1–7) and is run in partnership with Web Directions / AI Engineer Melbourne. Whether you're an engineer wrestling with inference costs, a leader trying to get your AI strategy past the pilot stage, or just curious about what production AI actually looks like, this one's for you. Spots are limited. RSVP to secure yours.

You've built the POC. Leadership loved it. Now what? The gap between a working AI demo and a production system is where most projects quietly die. This event tackles the hard part, the decisions that come after the proof of concept gets the green light. Hosted by Zendesk! **What we're covering:** 🏗️ Architecture decisions that don't show up in tutorials when to build, when to buy, when to stitch things together 💰 Cost and efficiency trade-offs, what it actually costs to run AI at scale, and how teams are managing it 🔒 Governance and guardrails, who owns the model in production, and what happens when it breaks 🎤 Talks, panel, and Q&A from practitioners who've shipped AI into production, not just theorised about it **Our panel of experts:** * Darragh Kennedy, Director - Software Engineering, Zendesk * Fernando Mourão, Head of Responsible AI, Seek * Brad Ryan, Chief AI Officer, i-screen, Ex AI Lead - AWS * Romina Sharifpour, AI Engineering Lead, CBA **Details:** 📅 Thursday 4 June 2026 🕕 6:00 – 8:30pm 📍 Zendesk Office Level 13/550 Bourke St, Melbourne VIC 3000 **Format:** Talks + Panel + Q&A (6:00–7:30pm) → Networking & drinks (7:30–8:30pm) This event is part of AI Week Melbourne (June 1–7) and is run in partnership with Web Directions / AI Engineer Melbourne. Whether you're an engineer wrestling with inference costs, a leader trying to get your AI strategy past the pilot stage, or just curious about what production AI actually looks like, this one's for you. Spots are limited. RSVP to secure yours.

Join your fellow LGBTQIA+ folks for a social evening of board games at Marché Board Games Cafe. We have access to the games library at the cafe. If you have a game that you want to share, please feel free to bring it along. We play all sorts of games - card games, party games, strategy games - and we're happy to teach new players. Groups for games usually form between 6:30-6:45, so it's important to try arrive on time to ensure you're allocated to a game/group. Anyone arriving late may have to wait for a game if all groups have started. The cafe has drinks and food available. Check out their menu here: https://mbgcafe.com.au/menu.pdf We only accept payment at the time of booking to reserve your spot. This means you will need to pay the booking amount via PayPal at the time of booking to confirm your spot. If you can't make it to the event, please ensure you get in touch by messaging the event hosts or emailing rainbowbg.melbourne@gmail.com at least one day before the event, and we can reverse your payment via PayPal. The cafe does NOT have a liquor licence. Consuming alcohol on the premises is illegal, and will result in any members being banned from future events. See you on Thursday!

**Important Note:** the venue requires a guest list in advance. To lock in your spot, please connect with me on LinkedIn and I will send you a private booking link. **Once you've doen both of these, you’re in.** LinkedIn: [https://www.linkedin.com/in/matthewstuckings/](https://www.linkedin.com/in/matthewstuckings/) If you’re building something and wouldn’t mind doing it around other switched-on humans, come join us for a relaxed co-working day at **Edinburgh Villiage Studio.** **Location:** [https://edinburghvillagestudio.com.au/contact/](https://edinburghvillagestudio.com.au/contact/) No formal agenda. No awkward icebreakers. Just good people, decent coffee, and focused work. ☕ **Loose plans on the day** *10:00–11:00am* Coffee, chat, and a quick “what are you working on?” round. After that, everyone settles in and gets on with their own work. *12:30–1:30pm* Optional tag-along lunch nearby if you feel like stretching your legs. **What to expect** • A mix of founders, consultants, marketers, and side-project builders • Light conversation, real work • Space to focus without being isolated You can network as much or as little as you like. **Who this is for** • People actively building something • Those who enjoy thoughtful conversation • Anyone who prefers productive days over scrolling at home Please RSVP only if you genuinely intend to attend. Spots are limited. Bring your laptop, your to-do list, and something meaningful to move forward.

Smashing! Try something new Thursday Interactive workshop - Add power to your presentation. Why and how to activate the mind of an audience! Serious about improving your leadership - **Why mess, come to the best** Why is Smashing different to other speaking clubs? Just one member's thoughts, "The fun/laughs factor is definitely a point of difference. We keep it moving with high standards so it’s a nice balance. Too strict makes it tense and boring, too loose and we can lose the energy/commercial feel. SmashSpeak's vibe's in the sweet spot." **Free parking** close: O'Connell and Cobden streets **IMPORTANT: Be on time, as doors close when the show starts** “Proudly Australian" – Free-flowing teamwork, greater good focus, sharing the stage, etc Multicultural Hub, 506 Elizabeth St (Opposite Queen Vic Market) Level 1, Purple Room (End of corridor) More to come...

Rushall, Preston Market, La Sirene Rezza Brewery Social Ride Easy 34 km. Depart Rushall station, up Merri Creek to Ceres Bridge. A few streets to South Morang line. Shimmy route and trail to Preston Market for yummy stuff. Continue on trail to Tyler street shimmy route, Darebin Trail, Crookston Shimmy route, La Sirene Brewery, Rezza for lunch of sorts. A few streets to Merri Trail then back to Rushall Station. Ride can be viewed on Ride with GPS. [https://ridewithgps.com/routes/55324266](https://ridewithgps.com/routes/55324266) This ride is for people who are as good at quietly listening to others opinions as they are at expressing their own opinions. This ride is for financial MBTC members, or those who have not yet done three single day rides with us. To join our club check out [https://www.mbtc.org.au/membership](https://www.mbtc.org.au/membership) RIDE REGISTRATION FORM The form should be available within a day or two of the ride announcement. The link to the form will be seen in the event messages when you RSVP. Please complete it when available. ESSENTIAL ITEMS Functioning headlight & tail light Spare tube and a puncture kit MYKI card, ATM card/cash, basic tools, rain gear, food/snacks, etc WATER It's your responsibility to check the temperature and distance for the day and carry an appropriate amount of water. When riding outside suburbia remember that carrying too much water is better than not enough as the distances between water availability may vary greatly from the planned route due to road closures or other unforeseen circumstances. Check Meetup for any changes the day before the ride, as the ride may be cancelled in the event of extreme weather or other unforeseen circumstances. If you cannot make it to the ride please change your RSVP to 'NO' as soon as you know but no later than the day before ride day. The MBTC Refund & Cancellation Policy can be found [here](https://www.mbtc.org.au/refund-cancellation-policy/). When I RSVP for this event/activity I acknowledge that the activity of bicycle riding can be dangerous and that I may suffer loss or injury or death and I agree that in consideration of my participation in any event conducted by the MBTC that I will absolve from liability the MBTC, its officers, and any event organiser from all claims, demands, or suits whether for personal injury or property loss suffered whether by negligence or breach of contract or otherwise, save for any right I may have pursuant to the Australian Consumer law. I acknowledge that photos may be taken of me during MBTC rides and social events, and that it is club practice that these photos will be published on Meetup, Facebook, and the club website. I will notify the ride leader and other riders if I wish to not be photographed. MBTC cannot guarantee that my photo will not be published and will promptly honour requests to be removed from MBTC controlled sites.

Hi all, us at NeuroSparks are having another fortnightly meeting and we'd love to see you there! When: Sunday 7th June from 12:30-3:30PM. Where: we will be meeting at the Majorca Room at the City Library. Access to the room is via a lift or steps in the foyer. The City Library is located at 253 Flinders Lane, right next to Flinders Street/Town Hall Station. This social gathering will be for those looking to connect with others in the community. It'll be a very casual setting, where everyone can be themselves and can and go when they feel like it. For anyone wanting to continue socialising after the room booking ends, we encourage you to get out and hit the town together! **People are welcome to bring food/drinks to the event. Conveniently for us, there is a cafe on the library's ground floor and there are many cafes also nearby on Degraves Street! But for the sake of continuing to use the venue, please tidy up after yourself.** This event is open to all neurodivergent people and anyone who values a friendly, inclusive space. Many attendees come on their own, so if you’re feeling a bit hesitant, know you’ll be in good company and warmly welcomed. If the group/noise feels too overwhelming at any point, there is a silent study room next door to decompress in. If at any point you have concerns or feel uncomfortable about any group member, please notify one of the organisers. **For the purposes of not overwhelming attendees, we will be capping RSVPs at 50 people maximum. If you have RSVP’d and can no longer attend, please cancel your booking, to allow others to attend. If you sign up for the waitlist and Meetup prompts you to pay, please ignore this, as this event is not intended to be paid for.** Looking forward to seeing all of you there! Disclaimer & Safety Notice By attending this Meetup, you agree: • Participation is voluntary and at your own risk. • Organisers are community volunteers, not medical or professional providers. • You are responsible for your own safety, choices, and belongings. • Organisers are not liable for injury, loss, or damage at any time. • If you have health or access needs, please make your own arrangements. • In an emergency, call 000 immediately. By joining, you accept full responsibility for your actions and well-being.

* 🌏 **MELBOURNE → WARBURTON**🏙️ * 📅 **SUN 7 JUN, DAY TRIP** *☀️* * ✨**Nature, movement, and a touch of magic**.✨ \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **✨**🌿 **Escape to Dreamy Warburton — A Day to Breathe, Walk & Feel** Leave the city behind and step into a day where everything slows down. We begin with a gentle journey out of Melbourne, easing into nature with a relaxed coffee stop before arriving in the heart of Warburton. From here, the day unfolds naturally — a beautiful 10 km walk through forest trails, open views, and quiet moments along the way. No rush, just rhythm. We pause, we breathe, we take it all in. Midday brings local flavours at the farmers market, followed by a relaxed picnic with a fresh fruit platter — simple, nourishing, shared together. In the afternoon, we step into the magical Redwoods Forest — a place to slow down even more. A short guided meditation invites you to ground, breathe deeply, and reconnect. We continue with a peaceful river walk, a scenic countryside drive, and a final stop to taste the region’s fresh local produce — a sweet finish to a full and balanced day. As the sun begins to soften, we return to Melbourne — lighter, calmer, and with a heart full of good moments. *** ### ✨ **All included. No stress. Just show up and enjoy.** Comfortable transport, guided experience, snacks, picnic, and good company — everything is taken care of. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **🎒 All-Inclusive for $99** ✅ Round-trip **transport** in a comfortable **MERCEDES minivan** 🚐 ✅ Guided **9 km hike** + all gears 🥾 ✅ **Fruit platter** 🍉 ✅ Unlimited **snacks, soft drinks, coffee & tea** ☕ ✅ **Meditation** \- with great company ✅ Visit **stunning scenic lookouts** 🌄🦘 \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- #### 🕒 Itinerary: 🌅 07:30 — Meet at **St Paul’s Cathedral,** Flinders Street ☕ 08:00 — Stop for a break 🍉 09:00 — Arriving in town - **tea/coffee/drinks** and snacks (included!) 🥾 09:15 — Begin **10 km easy hike** *(\~140 m elevation)* 📩 12:30 — **Farmers Market** visit 🍽️ 13:30 — Picnic & **fruit platter** (included! +snacks/drinks) 🌟 14:00 — Visit the stunning **RedWood Forest** ✨ 14:30 — **Meditation** – ground & breathe 🌄 15:00 — Riverwalk 🚐 15:30 — **Scenic drive** 🌸 16:00 — Taste the Region: **Country Fruit Shed stop** 🏙️ 18:30 — Return to **Melbourne** with a heart full of memories 📍 Drop-off: Hammer Hall, Melbourne \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **💰 How to Book?** Secure your spot with a **$99 transfer** **Please note:** An RSVP alone does not secure your spot — only a transfer confirms your place on the trip. Thanks for understanding! 🔹 **PayID:** 0414 661 458 🔹 **Bank Transfer:** **NAME:** KARAPETIAN G **BSB:** 013233 **ACCOUNT:** 226325836 **Ref:** Wa 🌟 **Limited spots available—RSVP now!** S*pots are only confirmed once payment is received !!!* \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **🎒 What to Bring?** ✔️ **Comfortable hiking shoes (or able to supply, let me know size)** **✔️ Wind/water-resistant jacket**🧥 ✔️ **Long pants & long sleeves** 🌿 ✔️ **Hat/beanie** 🧢 ✔️ **A positive mindset & big smile!** 😊 \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- 📢 **Questions?** Feel free to **DM me anytime!** 📩 ✨ **Let’s make this an adventure to remember** \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Visit our sources: https://www.facebook.com/groups/812911556223655/?ref=share Instagram: nogeography.hike.kayak https://www.meetup.com/en-AU/no-geography-hike-and-kayak/ \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- ❗️**Please Note:** **Payments are only credited or refunded if the event is canceled or rescheduled by the organizer.** In all other circumstances, payments are **non-refundable and non-transferable**. ❗️Thank you for understanding and supporting the planning involved in creating these experiences! 🌿 \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **\*\*\*Nature & Nurture, Talks & Tastes\*\*\*** \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **LIABILITY WAIVER** The organizer of this group cannot accept any liability for any loss, damage, injury, or accident to participants or their property at this event. By participating in this event, you're taking responsibility for your own safety and well-being. By joining this event you agree to these terms. ## **COVID-19 Safety Measures** * The event host is instituting the above safety measures for this event. * Please do not attend if you are experiencing any flu-like symptoms, such as fever, cough, or sore throat. * If you have recently tested positive for COVID-19 or have been in close contact with someone who has, we kindly ask that you refrain from attending. * Thank you for your understanding and cooperation in keeping our community safe!

Take part in our “Strangers to Friends Challenge” a fun and interactive meetup designed to turn new faces into genuine connections. Through a series of light challenges, conversation prompts, and group activities, you’ll get to know others in a natural and engaging way. It’s all about stepping a little outside your comfort zone, sharing a few laughs, and building real connections along the way. Come solo, leave with new friends. **Event photography and videography may take place at this event. Images and footage captured may be used in future BeSocial promotional materials.** **If you do not wish to appear in promotional materials, please notify Nexaro Group Pty Ltd before the event by emailing support@besocialapp.co, or let the event hosts know on the day.**

Welcome to Elixir Melbourne's monthly meetup. Where we go over Elixir ecosystem news, listen to great talks, and socialise with other Elixir developers of all levels. We’re rebooting the meetup after a hiatus with new (and old) organisers, a new venue and emphasis on more time to socialise. There are still speaking spots open. If you want to talk about anything Elixir related, get in touch. **Agenda** * 6:00pm - Arrive, socialise * 6:30pm - Welcome; introduction; “who’s hiring” pitches. * 6:45pm - Josh Price - Ash Framework * 7:15pm - Food, socialise * 7:45pm - Maybe another talk (speaking spot open!) * 8:15pm - Finish up and head to Saving Grace downstairs (32 Church Ln, Melbourne, VIC 3000) **Sponsor** Huge thanks to [SuperAPI](https://superapi.com.au/) for catering and venue.

**Online Speed Dating for Mature Melbourne Singles** Live on Zoom. Real conversations. Local people who value genuine connection and traditional dating. **Pick your age group to register:** - Ages 18-32: [Click to Register](https://tempodating.com/product?productId=500.0&productType=onlineSpeedDating&city=Melbourne&groupurlname=society-of-lively-retirees-socializing-together&ar=18-32&face_v=2.0) - Ages 30-46: [Click to Register](https://tempodating.com/product?productId=500.0&productType=onlineSpeedDating&city=Melbourne&groupurlname=society-of-lively-retirees-socializing-together&ar=30-46&face_v=2.0) - Ages 40-58: [Click to Register](https://tempodating.com/product?productId=500.0&productType=onlineSpeedDating&city=Melbourne&groupurlname=society-of-lively-retirees-socializing-together&ar=40-58&face_v=2.0) - Ages 55+: [Click to Register](https://tempodating.com/product?productId=500.0&productType=onlineSpeedDating&city=Melbourne&groupurlname=society-of-lively-retirees-socializing-together&ar=55+&face_v=2.0) RSVP alone does not hold your spot. Register through the link above and complete the quick personality quiz. For mature singles who appreciate meaningful connections and are serious about finding the right person. Host-guided. All ages welcome. Mutual matches shared after the event.

**Tickets ($10):** [https://www.eventbrite.com.au/e/1989156666135?aff=oddtdtcreator](https://www.eventbrite.com.au/e/1989156666135?aff=oddtdtcreator) Tired of dating apps and craving something more human? We’re heading to **The 86** in Fitzroy for a fresh take on helping you connect with **women seeking women** (all ages 18+). Instead of intense one-on-one chats, you’ll connect in relaxed groups of four - making it easier to find your rhythm, bounce off others, and let conversation flow naturally. Every 15 minutes, we’ll reshuffle the groups at random to keep the energy fresh and the dynamics interesting. After a couple of hours, the structure will drop and anyone who’d like to stay can continue connecting organically. This format is ideal for women who: • Prefer something social and low-pressure • Enjoy group dynamics • Want something structured, but not rigid The event is facilitated by a mental health professional and is designed to feel welcoming and safe. Discrimination and harassment will not be tolerated. If you have accessibility needs, questions, or are experiencing financial hardship, please reach out - we’re happy to chat.

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who enjoy talking to people from other countries, and those who would like to discuss international travel and culture, and who enjoy getting together for good conversations."

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.