Marketing and Sales

**[PLEASE REGISTER VIA : [https://www.tekna.no/en/events/women-at-the-forefront-of-ai-and-data-52382/enroll#/](https://www.tekna.no/en/events/women-at-the-forefront-of-ai-and-data-52382/enroll#/) ]** Join us to honor International Women's Day with [Women in Data Science-Oslo](https://www.widsoslo.com/), as we spotlight women leading the way in AI and data innovation through discussions on Responsible AI, federated learning, and ethical AI development. Looking for a reason to get excited about tech this spring? Join us in March for an evening hosted by [Tekna Big Data](https://www.tekna.no/fag-og-nettverk/IKT/big-data/) in collaboration with [Women in data science](https://www.widsoslo.com/) and [IEEE women in engineering](https://ieee.no/). Rather than just talking about the "future," we’re getting into the practical side of things, like how to build AI that’s actually ethical and how to share data securely through federated learning. We’ve invited three fantastic experts to share what they’re working on: * Tita Alissa Bach (DNV) * Heidi Dahl (Posten) * Rebecca Wiborg (Vipps) More details to come.

**[PLEASE REGISTER VIA : [https://www.tekna.no/en/events/women-at-the-forefront-of-ai-and-data-52382/enroll#/](https://www.tekna.no/en/events/women-at-the-forefront-of-ai-and-data-52382/enroll#/) ]** Join us to honor International Women's Day with [Women in Data Science-Oslo](https://www.widsoslo.com/), as we spotlight women leading the way in AI and data innovation through discussions on Responsible AI, federated learning, and ethical AI development. Looking for a reason to get excited about tech this spring? Join us in March for an evening hosted by [Tekna Big Data](https://www.tekna.no/fag-og-nettverk/IKT/big-data/) in collaboration with [Women in data science](https://www.widsoslo.com/) and [IEEE women in engineering](https://ieee.no/). Rather than just talking about the "future," we’re getting into the practical side of things, like how to build AI that’s actually ethical and how to share data securely through federated learning. We’ve invited three fantastic experts to share what they’re working on: * Tita Alissa Bach (DNV) * Heidi Dahl (Posten) * Rebecca Wiborg (Vipps) More details to come.

Leads come in, but they don’t move. Prospects engage, but they don’t convert. Customers join, but they don’t stay. And most teams are guessing where the breakdown actually is. At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements. You’ll learn how to: * Map your real customer journey * Identify friction points across your lead funnel * Use AI to analyze messy marketing data in a structured way. Geoff will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance. This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.

Search has changed. Your buyers aren’t just Googling anymore. They’re asking AI tools. They’re scanning summaries. They’re skipping page two entirely. If your content isn’t structured for this new environment, it doesn’t matter how good it is—it won’t get seen. This in-person DC Marketing Tech Talks event brings together multiple speakers to break down what it really takes to create content that gets visibility today. We’ll cover: * How AI search is changing SEO and discoverability * What AEO actually means—and how to structure content for AI answers * How to design content that earns reach across search, AI tools, and traditional channels * Why long-form strategies like podcasting can support search authority when done correctly * How to build a content approach that scales without overwhelming your team This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI. If you’re a B2B marketer, content leader, or executive responsible for pipeline and visibility, this session will help you rethink how your content strategy needs to evolve.

## **1 Million Cups Loudoun – Resource Presentation** **Why Not Today? Build Systems That Support Your Growth** **Presented by Leslie Kane, Founder of Why Not Today?** **Wednesday March 25th \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us for a powerful resource presentation designed to help entrepreneurs move from scattered effort to sustainable momentum. *** ## **About the Session** Entrepreneurs rarely struggle because they lack ideas. They struggle because everything lives in their head. In this session, **Leslie Kane**, founder of **Why Not Today?**, will explore how developing intentional systems creates clarity, focus, and forward progress in business. Drawing from decades of leadership experience and working with hundreds of entrepreneurs, Leslie shares how structure reduces overwhelm, simplifies decision-making, and transforms inconsistent action into repeatable success. If you’re building a business and constantly feeling stretched thin, this conversation will challenge you to ask a powerful question: **Why not today?** *** ## **What You’ll Gain** * Insight into why systems are critical for growth * Practical perspective on turning ideas into structured action * A framework for reducing overwhelm * A mindset shift from reactive to intentional leadership This is not about adding more to your plate — it’s about building the foundation that allows your business to grow without burning you out. *** ## **About 1 Million Cups** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow through conversation and collaboration. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us for coffee, connection, and a conversation that may completely change how you approach your business growth.

Please join Robert Brandau, our Founding Director, for coffee, conversation, job search assistance and just the ability to get out of the house and be with others as we look for **QUALITY** Employment. Bring your laptop, (if you need a new one, please let [Career-Confidence.org](http://career-confidence.org/) know.) there will be plenty of time for us to work seperately. Occassionally we have "on the spot" interviews with others at Fairfax Coffee. Often times some of us will go out to lunch or a simple dinner afterwards.

Please join Robert Brandau, our Founding Director, for coffee, conversation, job search assistance and just the ability to get out of the house and be with others as we look for **QUALITY** Employment. Bring your laptop, (if you need a new one, please let [Career-Confidence.org](http://career-confidence.org/) know.) there will be plenty of time for us to work seperately. Occassionally we have "on the spot" interviews with others at Fairfax Coffee. Often times some of us will go out to lunch or a simple dinner afterwards.

**✅ First class is FREE – only 10 spots available!** Learn real self-defense skills in a small-group setting. No experience needed, open to all adults. 📲 RSVP now and text Jim at **301-326-9146** to confirm—once spots are gone, they’re gone. ## **Free Intro Self-Defense Class – Maryland Systema** Want to learn how to protect yourself while also improving your health, focus, and confidence? Join us for a free first class at **Maryland Systema**, a unique approach to self-defense that blends both physical and mental training. *** ### **Why This Class is Different** Unlike most programs that only teach physical moves, Systema trains your body **and** your mind. You’ll explore: * **Structure** – staying balanced under pressure * **Breathing** – keeping calm and controlling fear * **Relaxation** – avoiding panic and wasted energy * **Movement** – adapting naturally to any situation You’ll also learn to read an attacker’s intentions and respond proportionately—aligned with Maryland’s self-defense laws. *** ### **What You’ll Gain** ✔ Practical skills you can use right away ✔ Better stress control and awareness ✔ Improved strength, mobility, and coordination ✔ Confidence in handling real-world situations *** ### **Class Info** 📍 **Location:** Woodley Gardens Park in the brick building (free parking) 🕒 **Length:** 1.5 hours 👥 **Small Group:** Max 10 students for personalized guidance 👖 **What to Wear:** Comfortable long pants and clothes you can move in 💵 **Cost:** Free for first-time students *** ### **How to Join** RSVP here on Meetup to save your spot, then text Jim at **301-326-9146** to confirm. Spots are limited—once the group fills, we close registration. *** **Maryland Systema** Real-world self-defense training for adults—helping you stay ready, stay calm, and stay safe.

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.