SEO (Search Engine Optimization)

Search has changed. Your buyers aren’t just Googling anymore. They’re asking AI tools. They’re scanning summaries. They’re skipping page two entirely. If your content isn’t structured for this new environment, it doesn’t matter how good it is—it won’t get seen. This in-person DC Marketing Tech Talks event brings together multiple speakers to break down what it really takes to create content that gets visibility today. We’ll cover: * How AI search is changing SEO and discoverability * What AEO actually means—and how to structure content for AI answers * How to design content that earns reach across search, AI tools, and traditional channels * Why long-form strategies like podcasting can support search authority when done correctly * How to build a content approach that scales without overwhelming your team This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI. If you’re a B2B marketer, content leader, or executive responsible for pipeline and visibility, this session will help you rethink how your content strategy needs to evolve.

**Agenda:** * 6-6:30 pm: Networking and food/drinks * 6:30-7:15 pm: Announcements and presentation * 7:15 pm-7:30 pm: Q&A and close-out **Hacking the Stack: Using OpenSearch Dashboards as an Application Framework** Most developers treat OpenSearch Dashboards (OSD) strictly as a visualization layer—a place for charts and graphs. They are missing the bigger picture. OSD is a powerful, untapped environment for full-stack application development. In this session, we peel back the architecture of **an enterprise-grade risk, compliance, and security platform built entirely *on top of* OSD**. We moved beyond simple plugins and pushed OSD to its limits to create a seamless, interactive application experience. Join us for a deep dive into the engineering reality of the OpenSearch stack, including: * **The Analysis:** Why the OpenSearch stack beat out the competition. * **The Build,** **Beyond Visualization:** How to implement custom React components to build complex workflows and interactive UIs within OSD. * **The Integrations:** Integrating Wazuh for agent management and ingesting data at scale. * **The “Gotchas”:** Honest, real-world lessons on data handling, state management, and what to look out for. **If you are ready to push your plugins from “reporting tools” to “robust software,” do not miss this session!**

Leads come in, but they don’t move. Prospects engage, but they don’t convert. Customers join, but they don’t stay. And most teams are guessing where the breakdown actually is. At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements. You’ll learn how to: * Map your real customer journey * Identify friction points across your lead funnel * Use AI to analyze messy marketing data in a structured way. Geoff will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance. This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.

We will practice answering job interview questions with an emphasis on answering in a manner that demonstrates true confidence. This is a Practice Workshop. Everyone will be involved \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- At the end of this seminar/webinar, there will be a brief Christian story. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- IF YOU ARE NEW TO Career-Confidence.org and want to learn about us via our team, here are some videos that we have done. PLEASE SUBSCRIBE to our channel and LIKE our videos. \-\-\-\-\-\- Career-Confidence.org, Laura Hamilton and Robert Brandau both long-time recruiters give you an overview. [https://www.youtube.com/watch?v=R20iMmWWsas](https://www.youtube.com/watch?v=R20iMmWWsas) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Bruce, Silvia, and Mary Beth talk about the impact of Career-Confidence.org on their job search. [https://www.youtube.com/watch?v=EYtFRWzhKLo](https://www.youtube.com/watch?v=EYtFRWzhKLo) \-\-\-\-\-\- Tim Jack, one of our current volunteers and attendees [https://www.youtube.com/watch?v=uq-qfaDVDMU](https://www.youtube.com/watch?v=uq-qfaDVDMU) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Doris McMillon of our Board of Directors [https://www.youtube.com/watch?v=JNmOi9TsYGs&t=10s](https://www.youtube.com/watch?v=JNmOi9TsYGs&t=10s) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Kim DeWitt Succinctly Talks about our Team [https://www.youtube.com/watch?v=SSHCEK11jD0](https://www.youtube.com/watch?v=SSHCEK11jD0) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Cecilia and Nate – 2 of our Alumni give an overview of Career-Confidence.org. perspective. [https://www.youtube.com/watch?v=uNstYHVnfAA](https://www.youtube.com/watch?v=uNstYHVnfAA) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Sara's Experience with Career-Confidence.org - Surprise Ending – Pre-Covid [https://www.youtube.com/watch?v=fEuKuvZyEYE&t=51s](https://www.youtube.com/watch?v=fEuKuvZyEYE&t=51s)

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.

When: Thursday, March 19, 2026, 5:30 – 8:30 Location: Lost Rhino, 21730 Red Rum Dr, Ste 142, Ashburn, VA 20147 (\*\* NEWER LOCATION \*\*) Come network with other local GovCon Executives and enjoy a few free beers on us and engage with our sponsors and Industry speakers. Speaker - TBD Amazon Business - Federal is our sponsor for the evening. Please register here for your spot and please enter full name and company so a badge will be waiting for you. If you would like your company logo to appear on the digital board, please message the logo to me.

[Profs and Pints Northern Virginia](https://www.profsandpints.com/washingtondc) presents: **“The Secrets of Runes,”** on the origins, development, and interpretation of the runic script, with Lilla Kopár, runologist and a professor of medieval literature and culture at Catholic University. [Advance tickets: $13.50 plus sales tax and processing fees. Available at [https://events.ticketleap.com/tickets/profsandpints/nv-rune-secrets](https://events.ticketleap.com/tickets/profsandpints/nv-rune-secrets) .] The fame of runes outshines that of any other ancient script. They can be found not just on Viking Age rune stones, but on Bilbo’s door and as the Bluetooth logo on your cell phone. Runic script is commonly associated with magic, used by modern practitioners of neopaganism, and in recent decades has captured the imagination of filmmakers and video game designers. Yet most of us know little about the historical origins of runes and have no clue how to read or use them. Come to Crooked Run Fermentation in Sterling, Va., to get schooled on runic script with the help of Lilla Kopár, a veteran scholar of runes who has earned a following among Profs and Pints fans by giving fantastic talks on medieval monsters and Norse mythology. As someone who has carried out extensive field research on runes, published several articles on runic objects, and even appeared on the History Channel commenting on runes in America, she’s exceptionally qualified to introduce you to runology and the fascinating things that runes tell us. Dr Kopár will discuss the development of runic script from its humble origins on the borders of the Roman Empire in the first or second century CE, through its popularity in the Viking world, to its use and misuse in modern times. She’ll discuss how runes are a set of related alphabets that underwent changes over time and she’ll describe what inspired changes in this writing system and where and how runes were used in the medieval period. Her richly illustrated talk will highlight some of the most intriguing objects with runic inscriptions, from humble bone fragments to impressive rune stones, and offer insight into the scholarly methods of deciphering and interpreting runic inscriptions. We’ll also look at the function of the runic script from simple practical notes and memorial inscriptions to cipher-runes and magic. The most fun might be the in-class assignment, which will involve reading a few runic inscriptions and writing your name and other words in runes. (Doors: $17, or $15 with a student ID. Listed time is for doors. Talk starts 30 minutes later.) Image: Part of Codex runicus, a rune manuscript written on animal skin and dating to about 1300 (University of Copenhagen / Wikimedia Commons).