Small Business Marketing Strategy

☁️ **Clouders, ¡bienvenidos al meetup presencial de mayo del AWS User Group Medellín!** 🎉 En colaboración con **RIWI.IO** Un espacio para inspirarte, aprender y seguir construyendo tu camino en la nube. 📅 **Sábado 16 de mayo de 2026** 🕤 **9:30 AM - 12:00 PM** 📍 **Calle 16 # 55-129, Piso 3, Outlet — Auditorio** 🎟️ **Entrada gratuita** 👥 **Presencial** *** **Certificaciones, Seguridad y el Futuro Tech: lo que nadie te cuenta** Tendremos dos charlas pensadas para ti: una para entender cómo las certificaciones impactan (o no) tu carrera tech, y otra para dominar la seguridad en AWS desde IAM hasta agentes de IA. *** 🎤 **CHARLA 1: Sin certificación, ¿Hay contratación?** **Speakers:** **Diana David** — IT Recruiter, HR Manager y Mentora Tech Psicóloga con más de 8 años de experiencia en el sector tech. Ha trabajado en compañías con presencia internacional y acompañado procesos de mentoría para perfiles tech que quieren impulsar su carrera a nivel global. **Lucas Vera** — AWS Community Builder, Arquitecto Técnico y Desarrollador Full-Stack Más de 11 años en desarrollo de software y +5 años como entrevistador técnico en procesos de selección para perfiles de ingeniería. Especializado en soluciones serverless sobre AWS. ¿Cuánto pesa una certificación en la industria? ¿Cómo sobresalir si no se tiene alguna? ¿Cómo hacer la diferencia cuando sí se tiene una? Dos perspectivas — recruiting y técnica — en una sola conversación. *** 🔐 **CHARLA 2: IAM, Perímetro e IA: Un Recorrido Práctico por la Seguridad en AWS** **Speaker: Juan David Alvarez Builes** — Senior Cloud Security Consultant en AWS ProServe Ingeniero de Sistemas de la Universidad EAFIT. +15 años en ciberseguridad y arquitectura TI. 13 certificaciones AWS activas + CISM. Speaker en RSA Conference 2026 y Ekoparty 2025. Basado en Medellín. Un recorrido práctico desde las bases: identidad y control de acceso con IAM, controles de perímetro organizacional como SCPs y RCPs, y los servicios clave de seguridad en AWS — todo con lecciones aprendidas reales y **demo en vivo**. Porque cuando un agente de IA actúa en nombre de un humano, cada política que no esté bien definida se convierte en una superficie de ataque a velocidad de máquina. *** **¿Qué incluye el evento?** ✔ Networking con la comunidad cloud de Medellín ✔ Dos charlas técnicas y de carrera ✔ Espacio para preguntas y debate con los speakers ✔ Snacks **¡Regístrate y asegura tu lugar!**

🌺🍹 **TIKI PARTY @ PBR COWBOY BAR + SMOKEHOUSE** 🐂🌴 **Friday, May 15th** Grab your crew and get ready to trade boots for beach vibes (or rock both 😏). We’re turning PBR into a tropical party for one night only—think island energy, great music, and a packed dance floor. 🔥 **How to Join the Party** When you arrive, just **say “PBR Meetup” at the door** to get your wristband for exclusive drink specials all night! 🍹 **Exclusive Drink Specials-7pm-9pm** $3 Domestic Draft – Miller Lite & Coors Light $3 Well Liquor Cocktails $4 Vizzy Seltzers $5 Select Call Liquor – Tito’s, Bacardi, Tanqueray, Cazadores Reposado & Jack Daniels $5 Select Shots – White Tea Shots & Fireball 💃 **What to Expect** 🌴 Tropical vibes + high-energy music 💃 Line dancing + dance floor all night 🤝 A fun, social crowd (perfect for groups or meeting new people) 📸 Plenty of moments you’ll want on camera Whether you’re coming for the drinks, the dancing, or just a fun night out—this is your excuse to show up and go all in. Throw on something tropical, bring your people, and we’ll see you at the party 🌺🍹

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

**Building a great product is one thing—building momentum behind it is another.** Join **Senior Product Manager Adam Solaiman** and **User Experience Manager Tyson Smith** for a behind-the-scenes look at what it takes to turn complex ideas into scalable products inside large organizations. In this session, they’ll share how teams move from ambiguity to execution—navigating organizational complexity, aligning stakeholders, and continuously evolving products after launch. You’ll walk away with insights on how to: * Build and sustain momentum across teams * Adapt to changing priorities without losing direction * Scale products thoughtfully in complex environments Whether you're driving a new initiative or growing an existing product, this conversation will give you practical strategies to keep things moving forward. Come connect, learn, and swap stories with fellow product professionals. \-\-\- Food and drinks will be provided by Switchbox, our generous host. Free parking will be available at the front and back sides of the Switchbox Office.

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)