Social Media Analytics

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Our next much-awaited **COLUMBUS** meetup is **Tuesday June 30th from 7-10 pm EST at ACE OF CUPS**. Meet patients, cultivators, processors, dispensary managers/staff, physicians, home growers, educators, activists, nonprofits, artists, attorneys, business owners, writers, students, and supporters to network, share our knowledge, collaborate, support each other and make new ones! Hope you will be there too! Save the date and pass the word. **Please RSVP** so we know who is coming and how many to expect. Find us to say hi and we will introduce you to others. We should be easy to spot. (The happy-looking group wearing cool nametags! See photos from our past events.) Sign in, grab a name tag, start your own bar/food tab, meet old friends and make new ones! Everyone is welcome. SEE YOU THERE!

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

Whether you're a big baseball fan or not, you might like the social twist we put on a Clippers game! $5.00 Fridays: Select small beers are $5! They also have your favorite hard seltzers and wine. **PREGAME**: Meet at ***Barley's Brewing on 467 N High Street***, just a few blocks east of the ballpark. **HAPPY HOUR** is 4-7pm with pregame specials and $4 pints! *At 7pm, we'll walk from Barleys to Huntington Field.* **TICKETS**: $10.00 at gate, purchase **STANDING ROOM ONLY**. **MEETUP**: We'll be near the Right Field bar stools/picnic tables. **RAIN?** Unless it's a thunderstorm or heavy rain, they play. We have a nearby plan B, indoors at Grandview Yard, if raining. **PARKING**: The garages near Nationwide will be busy with concert goers. *Find space in lots next to the ballpark (along W Nationwide Blvd) and near Crew Stadium. Short walk.* SRO (standing room only). These are the cheapest seats to purchase. WE WILL NOT BE STANDING much at all. The areas we land on have bar stools or picnic tables. There are also plenty of "lean on" along the first and third base line. Play ball!

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

🎥 **AI Influencer Masterclass — No Face No Followers No Problem — AI-generated content that builds an audience.** *Built for anyone who wants reach and income without their face online* For anyone who wants social media growth and monetisation driven by AI not by personal celebrity, this session was designed to show how AI creates, posts, and grows a brand without you on camera. Using AI for every part of the content pipeline, you build a content brand AI can sustain while you do other things. --- **What your session builds:** - A content system that creates and posts on autopilot using AI automation - How to build a brand that stays relevant without you refreshing the strategy daily - A posting schedule managed by AI tools without your ongoing involvement - AI tools for generating niche content that does not require your face or voice **⚠️ Quick note:** Rsvping here does not hold your place at this session, so use the registration button below and finish the sign-up form to be locked in — registration closes once spots fill so act fast, and your spot is held only when you complete registration. ### [🔗 RESERVE YOUR SPOT](https://aiventurelab.org/product/AiInfluencer?city=Columbus&groupurlname=club-of-bold-book-discussions-and-socials&startgmtdatetime=2026-06-27T22:00:00Z) The faceless AI influencer model is one session away from being yours — register and turn your niche idea into a working faceless AI content business, as you walk out with something that works not just notes. 🎭 *Your brand. Your rules. No face needed.*