Product Marketing

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Columbus Code & Coffee is an inclusive, informal co-working session. People of all skill levels attend, and we love it that way. Many people (optionally) bring projects to work on, and many other people (optionally) socialize the entire time. It's entirely up to you! **What to Expect at the Intro Circle** \~\~\~\~\~\~\~\~\~\~\~\~\~ Near the beginning of the event (1:30 pm), we do a standup: * Organizer announcements, updates, and logistics Round 1 - (7 secs max): * Your name * What you're working on * What you can help others with Round 2: * Community events you wanna plug. If none, that's cool too. Round 3: * Job opportunities you're hiring for OR announce that you are looking for one. If none, that's cool. After the introduction circle, everything is self-organized! Feel free to work alone, pair up, attend one of our workshops/presentations, or mingle!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

🎳 **Summer Fun Starts on the Lanes! 20% off for NEW bowlers!** The 6-week summer social bowling league is here - cold drinks, fun times, and new friends await on the lanes! Whether you're looking to meet new people, unwind after work, or just have a fun weekly outing, this league is for everyone. Social vibes, happy hour energy, and plenty of chances to connect with others. No matter your skill level, this league is all about having fun and meeting awesome people. ;) **🗓 Thursday nights \|📍 AMF Sawmill Lanes \| 💵 $74 *(while Early Bird is active)*** **🚨New to the league?** Use discount code (**MUSU26**) for 20% off - $59.20 *during **Early Bird*** **💻 League Info & Registration**: https://bit.ly/ColumbusBowling **Why Join?** 🎉 It’s only 6 weeks - perfect for a low-commitment social plan 🍻 Great mix of people in their 20s, 30s, & 40s, plus post-game hangs at the bar 🎳 Zero pressure - gutter balls totally welcome! 👕 Free league shirt if you sign up early 🧠 Weekly trivia w/ prizes 💬 Super social - join solo or w/ friends! **Want in?** Join our Meetup team Pin Ups 👉 **Click here to join** https://tinyurl.com/2bmrv4qq Or start a team of your own with a few friends - we’ll all be hanging out either way! 📅 League Dates (Thursday nights): June 25, July 2, July 9, July 16, July 23, July 30 ***(The MeetUp event date is deadline to register for the league.)*** **Cost & What’s Included:** ✔ $74 **Early Bird** registration - **New bowler? Get 20% off w/ code: MUSU26** ✔ 6 weeks of bowling (1–3 games/week) ✔ Shoe rentals & full league setup ✔ Trivia, prizes, and great people 👉 **Sign up now:** 💻League Info & Registration: https://bit.ly/ColumbusBowling 🤑New bowlers use code MUSU26 to save 20% 📸 Follow the fun on Instagram: https://bit.ly/BowlingLeague-IG 📩 Questions? Contact the league: http://bit.ly/2nKHno7 Spots are filling fast – don’t miss out on the fun times!

Official Attendee Registration Site --> [https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile](https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile) JoyFest is a vibrant festival celebrating women+ of color entrepreneurs, artists, and creatives—shop, connect, and experience joy. Get ready for a joyful, high-energy celebration of creativity, culture, and community at **JoyFest**! JoyFest is a vibrant marketplace and experience that brings together some of the most talented women+ of color entrepreneurs, artists, and creatives. From handcrafted goods and unique fashion to art, wellness products, and delicious food, this is your chance to discover and support incredible local businesses—all in one place. But JoyFest is more than a market—it’s a movement. Rooted in economic empowerment and community connection, the event creates space to celebrate the brilliance, innovation, and growing impact of women of color. Expect great music, dynamic energy, and an atmosphere that centers joy, abundance, and collective support. Whether you’re shopping, networking, or just soaking it all in, JoyFest is the place to be. Come ready to explore, connect, and invest in a future where creativity and community thrive. ✨ Shop. Celebrate. Support. Experience JoyFest.

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.