Product Marketing

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. If the weather cooperates we will be meeting in the patio. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

Central Ohio Radio Enthusiasts—CORE—is an informal community for anyone enthusiastic or curious about radio—whether you're new to radio and want to learn or you've been tinkering for years and want to share. Ham radio operators, GMRS users, Meshtastic fans, software-defined radio nerds, makers, and technical and non-technical folks are all welcome. No experience required or expected. This month we have **WiFi HaLow: Introduction and Practical Use** with **Alex Barbur**. Details are are [core.radio](https://core.radio).

***Join us for a behind-the-scenes look at Wyandotte Winery!*** Discover where local wines are crafted, and gain insights into the making of small-batch wines. Learn about the interesting history of Wyandotte Winery and the unique aspects that make it a local gem. **Highlights:** • Guided tour of the wine cellar and details on our wine-making process • Historical overview of Wyandotte Winery - and updates on What's New at the winery! • Opportunity to taste our current wine selection • Ask questions and interact with the Wyandotte team **Start Times**: 1:00 PM, other times by request. **Cost:** $10 (includes 1 glass of wine). Pay at the door **Parking:** usually best to park one block down the road in the church parking lot. 2 minute walk. **Note:** Touring the cellar requires taking one flight of stairs. After your tour, feel free to join us for a Fired Up Pizza or winery small plate! Whether you're a wine enthusiast or just curious, this tour will enhance your appreciation for wine and small-batch winemaking. Cheers!!![🍷]()

Whether you've never done improv before, or you've done it for so long you knew Del Close on a personal level, or anywhere in between, come join us! Swing by *Gresso's* for the **Columbus Improv Comedy Meetup** for some fun and games! The idea behind improv is to create entire scenes from scratch based on a suggestion from the audience. This can be done in game form, like *Whose Line Is It Anyway*, *ComedySportz*, or *Wild 'n Out*; it could also be done to tell stories, like *Middleditch and Schwartz*. Our meetup, which is central Ohio's longest running (and free!) weekly comedy event, brings the games (and occasionally different forms) for you to play in a safe, supportive, and compassionate environment. Not only is it a lot of fun, but you get to work on thinking faster on your feet, plus it's an excellent way to meet new people and make friendships that'll last a lifetime! Ask yourself if you want to join the **Columbus Improv Comedy Meetup**, and say "Yes, And" that you'll have fun!

☀️ **Shake Off the Winter Chill** **\- Bowl With Us\! 20% off for NEW bowlers\!** Our 6-week spring social bowling league starts in **April** \- trade social hibernation for strikes\, beers\, and new friends\! Whether you're looking to unwind after work\, meet new people\, or just have a fun night out with pals\, this league is perfect for everyone\! Chill times\, cold drinks\, and plenty of chances to connect with others\. No matter your skill level\, this league is all about having fun and meeting new friends\. **;)** **🗓 Thursday evenings \|📍 AMF Sawmill Lanes \| 💵 $79 *(while Early Bird is active)*** **🚨NEW to the league??** Use discount code (**MU2P26**) for 20% off - $63.20 *during Early Bird* **💻 League Info & Registration**: https://bit.ly/ColumbusBowling **Why Join?** 🎉 It’s only 6 weeks - perfect for a low-commitment social plan 🍻 Great mix of people in their 20s-40s, plus post-game hangs at the bar 🎳 Zero pressure - gutter balls totally welcome! 👕 Free league shirt if you sign up early 🧠 Weekly trivia w/ prizes 💬 Super social - join solo or w/ friends! **Want in?** Join our Meetup team Pin Ups 👉 **Click here to join** https://tinyurl.com/29wu2jjk Or start a team of your own with a few friends - we’ll all be hanging out either way! 📅 League Dates (Thursday evenings): April 16, April 23, April 30, May 7, May 14, May 21 ***(The MeetUp event date is deadline to register for the league.)*** **Cost & What’s Included:** ✔ $79 Early Bird registration - **NEW bowler?? Get 20% off with code: MU2P26** ✔ 6 weeks of bowling (1–3 games/week) ✔ Shoe rentals & full league setup ✔ Trivia, prizes, and great people 👉 **SIGN UP NOW** 💻League Info & Registration: https://bit.ly/ColumbusBowling 🤑Use promo code MU2P26 to save 20% 📸 Follow the fun on Instagram: https://bit.ly/BowlingLeague-IG 📩 Questions? Contact the league: http://bit.ly/2nKHno7 Spots are filling fast – don’t miss out on the fun times!

Columbus Code & Coffee is an inclusive, informal co-working session. People of all skill levels attend, and we love it that way. Many people (optionally) bring projects to work on, and many other people (optionally) socialize the entire time. It's entirely up to you! **What to Expect at the Intro Circle** \~\~\~\~\~\~\~\~\~\~\~\~\~ Near the beginning of the event (1:30 pm), we do a standup: * Organizer announcements, updates, and logistics Round 1 - (7 secs max): * Your name * What you're working on * What you can help others with Round 2: * Community events you wanna plug. If none, that's cool too. Round 3: * Job opportunities you're hiring for OR announce that you are looking for one. If none, that's cool. After the introduction circle, everything is self-organized! Feel free to work alone, pair up, attend one of our workshops/presentations, or mingle!