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Frequently Asked Questions

Yes! Check out strategic sourcing events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the strategic sourcing events taking place this week here. Plan ahead and join exciting meetups throughout the week.

Absolutely! Find strategic sourcing events near your location here. Connect with your local community and discover events within your area.

Strategic Sourcing Events Today

Join in-person Strategic Sourcing events happening right now

Landlords Networking Meetup: Build a Purchase Pipeline
Landlords Networking Meetup: Build a Purchase Pipeline
**Investors Networking Meetup: How to Build a Purchase Pipeline with Achim Amann, CEO of Black Label Properties, with + 1.000 transactions in the last 20 years** Many investors manage to acquire one property. Far fewer build a reliable **purchase pipeline** that allows them to scale strategically over time. In this meetup, we focus on exactly that: how to think **beyond single transactions** and develop a structured approach to s**ourcing, evaluating, and executing deals**, while aligning your investments with smart tax strategies. Join us on **May 29th at 4:00 pm** at the Black Label Villa for an afternoon of practical insights, open discussion, and high-level networking with serious investors and like-minded professionals.
Lean Coffee for Managers & Leaders
Lean Coffee for Managers & Leaders
Join us for an upcoming in-person Lean Coffee meetup. Lean Coffee is a lightly-structured meeting format where the attendees create the agenda. Bring your management challenges; whether you're managing people, products, processes or beyond, and solve them together with peers from a diverse set of backgrounds. This event is great for anybody trying to create better ways of working and wants to share with + learn from others trying to do the same.
Trainings with UEFA Licensed Coach
Trainings with UEFA Licensed Coach
Build and Strengthen Your Football Foundation in a Beginner-Friendly Environment. Looking to feel more comfortable and confident on a pitch? Join us for professional training sessions crafted specifically for beginner/amateurs and those eager to strengthen their foundational football skills. Our sessions focus on helping you grasp the basics and build a solid foundation lead by UEFA Licensed Coach - https://www.transfermarkt.co.in/fernando-rebora/profil/trainer/122442 **Beginner-Friendly Coaching:** • Led by UEFA Licensed Coach, our sessions focus on helping you grasp the basics and build a solid foundation. **First Session is FREE:** • Experience our supportive and friendly environment with no commitment. **Affordable Monthly Fee:** • Continue your development for just **50 EUR** per month after your free session. Training Details: We are a beginner/amateur football lovers who train with a coach to improve our technique and practice game knowledge. • When: Every Friday at 5 PM • Duration: 1.5-hour sessions focusing on fundamental skills and confidence-building • Where: Meet us on Platz #1 What You’ll Gain **Essential Skills:** Learn and master the fundamentals to help you play confidently. **Boosted Confidence:** Feel at ease joining any pickup game knowing you have the skills to enjoy the game. **Supportive Community:** Train with like-minded individuals in a welcoming atmosphere. Take the First Step Towards Confident Play! Don’t let inexperience keep you off the field. This is your chance to develop your abilities in a nurturing setting and start enjoying football like never before. **👉 Sign Up Today and Kickstart Your Football Journey with Confidence!**
E-Commerce over Breakfast Berlin [register via Luma]
E-Commerce over Breakfast Berlin [register via Luma]
A curated meetup for e-commerce operators to share learnings, strategies, and ideas. Free for e-commerce operators (approval required). Apply via Luma: [https://luma.com/9w1ztp5c](https://luma.com/9w1ztp5c?utm_source=meetup) Exact location will be shared after approval.
Deutsch Einstufungstest im Sprachenatelier
Deutsch Einstufungstest im Sprachenatelier
**Wie gut ist dein Deutsch? Mach unseren kostenlosen Deutsch-Einstufungstest!** Im Sprachenatelier kannst du kostenlos dein Niveau testen, bevor du deinen Sprackurs beginnst! Der Test dauert nur 15-20 Minuten und du solltest ihn spätestens 2 Wochen vor deinem Kursebeginn machen. Melde dich hier auf unserer Webseite dafür an: **https://www.sprachenatelier-berlin.de/de/topic/5472.einstufungstest-deutsch.html** Wir freuen uns auf euch!
🚦Traffic Light Speed Friending 💞
🚦Traffic Light Speed Friending 💞
✅**Please fill the** [SIGN UP FORM HERE](https://forms.gle/LaifWkFTDRn4gweQ7) **to join this event** Looking to meet new people thru a fun and engaging experience ? Whether you're single, taken, or it’s... complicated, this event is for you! Join us for a unique **Traffic Light Speed Friending experience** to meet friendly faces with an interactive introduction, speed friending rounds with fun conversation cards, and enjoy Italian pizza together, everything is designed to help you spark connections 💖 🚦**The** **Traffic light concept** Upon arrival, you’ll receive colour-coded name tags that reflects your intensions so there’s no mixed signals 😉 💚Green – Single & open to date 🧡Orange – It’s complicated or just confused, but you’re open to making new friends ❤️Red – Taken, just here to make friends 👀**Here’s What to Expect:** 🙋🏻‍♀️**Starting with introduction & Guess the fun facts:** we’ll display the intro and fun fact you submitted on screen, and everyone will guess who it belongs to. It’s a fun way to learn about each other while skipping repetitive introductions and small talk. 🍕**Italian Pizza & a Welcome drink** – Mingle with each other over yummy italian pizza & drinks. Optional Spark Tote bag with fun questions printed on the merch where you can choose from the form when you sign up. 🚦**Traffic Light Speed Friending Rounds** – you will rotate every 5 minutes with conversation cards on the table to make the conversation easier so you can have fun discussions and skip the small talk. 🏆**Fun ice breaker games I designed with Prizes:** er and end the night with laughter 🎤**Optional Karaoke** at the end to sing to night away 👀[Sneak peak of our last speed friending event on Instagram ](https://www.instagram.com/reel/DPY7jWGCFvd/?igsh=Mm0yb2ppZTlhZnp4) ️🎟️**Ticket Price:** €35 Includes all activities, Italian break & Pizza, and a welcome drink (10% off Student discount or unemployment discount available) ✅ [SIGN UP FORM HERE](https://forms.gle/LaifWkFTDRn4gweQ7) 🔗 Traffic light speed friending WhatsApp Group: https://chat.whatsapp.com/FZJK9k42VJi2hl5PMMOvTj?mode=gi_t to get to know each other before the event 💖Check our vibes on Insta: https://www.instagram.com/sparkevents_510 Don’t miss out on an afternoon of joy, laughter, and meaningful new connections in a fun, vibrant atmosphere! Can’t wait to see you all soon! 🫶🏼
Matching Night Berlin - Bis zu 250 Singles
Matching Night Berlin - Bis zu 250 Singles
Bei der ''Matching Night'' triffst du bis zu 250 Singles in deiner Stadt in einer entspannten Bar-Atmosphäre. Anhand farbiger Armbänder, die die Teilnehmer:innen nach einem kurzen Persönlichkeitstest erhalten, kannst du sofort sehen, wer am besten zu dir passt und warum. Um den Gesprächseinstieg mit anderen Singles so einfach wie möglich zu gestalten, haben wir das international bekannte "Lock & Key"-Eisbrecher-Element eingeführt. Hierbei bekommt jede Frau einen Schlüssel und jeder Mann ein Schloss. Wenn der passende Schlüssel zum Schloss gefunden wird, winkt die Chance auf einen Preis. Das Kennenlernen war wahrscheinlich noch nie so leicht! Worauf wartest du also noch? Sicher dir jetzt dein Ticket, bevor alle Tickets weg sind. [www.matchingnight.com](www.matchingnight.com)

Strategic Sourcing Events This Week

Discover what is happening in the next few days

Kiez&Kids Tour - Entdeckungsreise durch die Stadt / Stadtführungen in Berlin
Kiez&Kids Tour - Entdeckungsreise durch die Stadt / Stadtführungen in Berlin
Bringt gute Laune, schönes Wetter und Interesse mit. Wir treffen uns je nach Tour an unterschiedlichen Orten. Am 1. April 2018 um 15 Uhr gehts los am Eingang zur Akademie der Künste am Pariser Platz neben dem Brandenburger Tor.
Street³  Fotografie, Wahrnehmung & echtes Berlin
Street³ Fotografie, Wahrnehmung & echtes Berlin
English is below In kurz & authentisch & unseriöser Künstler:) inneres und dann äußeres Fotoauge trainieren und Spaß dran haben. Wahrnehmung, Fotografie, Streetfood, Walk & beste U-Bahn :) Dazwischen Berlin in urban, lebendig, divers, dreckig, wunderschön, direkt im Kiezleben, mind. 1 Späti-Getränk, viele Reize und immer wieder ein Fokus. Dein Fokus. Wirst ihn immer wieder neu, anders, vertiefend für dich kennen lernen. Zwischen Ostkreuz bis Markthalle 9 wird unser Spielplatz sein. Ich freu mich darauf :) ausführlich, seriös: Dieser Street Walk verbindet urbane Erfahrung, Wahrnehmung und Fotografie in Berlin. Wir bewegen uns bewusst abseits klassischer Touristenrouten durch Friedrichshain, Kreuzberg und die Übergänge dazwischen. Straßenleben, Menschen, Bewegung und Streetfood gehören dabei genauso dazu wie das Fotografieren selbst. Dieses Format versteht sich weniger als klassische Fototour und mehr als urbane Erfahrung zwischen Wahrnehmung, Stadtgefühl und Fotografie. Die Kamera dient dabei nicht nur zum Festhalten von Motiven, sondern als Werkzeug, um bewusster zu sehen und Momente anders wahrzunehmen. Wer Lust hat auf schnelle Touristenbilder oder reine Technikvermittlung, wird hier wahrscheinlich nicht ganz glücklich. Wer dagegen neugierig darauf ist, wie stark Wahrnehmung, Aufmerksamkeit und Atmosphäre beeinflussen, welche Bilder entstehen und welche Erinnerungen bleiben, dürfte hier genau richtig sein. Das Format richtet sich an fotointeressierte Menschen, an Menschen ausm Kiez genauso wie auch Touris, die Berlin mal anders erleben wollen. Nicht als klassische Tour, sondern näher dran. Manche kommen fürs Fotoauge, manche für die Atmosphäre, manche einfach, um die Stadt (wieder) bewusster wahrzunehmen. Ich komme aus der Wahrnehmungspsychologie mit meiner Leidenschaft für Fotografie und verbinde diesen Blick mit urbanem Erleben. Und klar, auch der Gang zum Späti darf dabei nicht fehlen. Die ersten Walks sind Teil einer Beta Phase, in der ich gemeinsame Street Experiences auch ausserhalb von Teamevents ausprobieren möchte. Damit dieses Format in dieser Form möglich bleibt und sich entwickeln kann, liegt die Spendenempfehlung ab 20€. Bring Neugier, Kamera und/oder Smartphone für deine Wahrnehmung mit. Der Rest passiert unterwegs. Ich freue mich auf euch und auf die ersten gemeinsamen Walks diesen Sommer. This street walk combines urban exploration, perception and photography in Berlin. We make a conscious effort to stay away from the usual tourist routes, exploring Friedrichshain, Kreuzberg and the areas in between. Street life, people, movement and street food are just as much a part of the experience as the photography itself. This format is less of a traditional photography tour and more of an urban experience that blends perception, a sense of the city and photography. The camera serves not only to capture subjects, but as a tool to see more consciously and perceive moments differently. Those looking for quick tourist snaps or purely technical instruction are unlikely to be entirely satisfied here. On the other hand, anyone curious about how strongly perception, attention and atmosphere influence which images are created and which memories remain is likely to be in exactly the right place here. The format is aimed at people interested in photography, at Berliners from the neighbourhood as well as those who want to experience Berlin in a different way. Not as a traditional tour, but something more intimate. Some come for the photographic eye, some for the atmosphere, and some simply to perceive the city more consciously again. I come from a background in perceptual psychology with a passion for photography, and I combine this perspective with urban experiences. The first walks are part of a beta phase, during which I’d like to try out shared street experiences outside of team events as well. To ensure this format can continue in its current form, the suggested donation is from €20. Bring along your curiosity, a camera or a smartphone to capture your experiences. The rest will happen as we go. I look forward to seeing you all and to our first walks together this summer. Pierre
From Idea to First 10 Customers (2nd part)
From Idea to First 10 Customers (2nd part)
🚀 **From Idea to First 10 Customers — Part 2** ​The journey doesn’t stop after building the idea. The real challenge begins when you need people to actually use — and pay for — what you created. ​After the great response to our first session, we’re bringing back Part 2 with deeper discussions, practical insights, and real founder experiences focused on getting traction in the early stages. ​This session is designed for founders, aspiring entrepreneurs, freelancers, and anyone interested in understanding how startups move from an idea to their first real users and customers. ​No unrealistic “growth hacks.” No theory overload. Just practical conversations around early-stage growth, validation, customer acquisition, and building momentum. *** # ​💡 What We’ll Discuss ​• How to get your first users • Finding early adopters • Mistakes founders make in the beginning • Why validation matters more than perfection • Building trust before scaling • Realistic approaches to early customer acquisition • Lessons from startup experiences *** # ​🎯 Why Join ​Because getting your first customers is often harder than building the product itself. ​This session will help you better understand: ✔ how people discover products ✔ why some ideas gain traction and others don’t ✔ what founders should focus on in the early stages *** # ​📅 Event Details ​📅 **May 30, 2026** ⏰ **13:00 – 15:30** 📍 **The Social Hub** ​See you there! Check out our websites: Company-[Datenstrom-3ag.com](https://datenstrom-3ag.com/?utm_source=luma) Application-[Growfirma.com](https://growfirma.com/?utm_source=luma)
Poker Cash Game ♠️
Poker Cash Game ♠️
Looking to unwind, meet fellow founders, and connect with others in the startup world? Join us for a casual evening of good food, great company, and a friendly **poker tournament** with a €5 entry and €10 re-buy, 5/10 cent blinds that increase by 10 cents every hour. **What to Expect** **7:00 – 7:30 PM:** Check in & Mingle **From 7:30 PM:** Poker game begins (friendly competition, beginners welcome!) 🎟️ **€10 including Entry & Snacks + €10 Poker Chips to Play with, rebuy up €50.** **Everyone is welcome! Whether you’re a pro, a beginner, or just here to learn, we’ll divide tables based on experience. Please indicate your level with your name tag:** **🟢 Green – No clue, here to learn** **🟠 Orange – Beginner / Intermediate** **🔴 Red – Advanced / Professional** **✅ Spaces are limited, so claim your spot through this [SIGN UP FORM](https://forms.gle/QCjXZXioTk5V4wTh9)** **and [Join the WhatsApp Group Founders & Startups Poker Night ](https://chat.whatsapp.com/HZqJkAGiXQ51GECyLiQohZ)[♠️](https://chat.whatsapp.com/C02KYYSMS8cGgKocAoOhkk) where I will be sharing more details later**
Africa Day 2026 in Berlin
Africa Day 2026 in Berlin
**Move Capital. Move Talent. Move Africa.** Africa is the youngest continent on earth. By 2050, 1 in 5 people globally will be African. Yet African startups still receive less than 1% of global VC funding. What is the real problem? Is it time to tap into the estimated $95–100 billion USD in remittances sent by the diaspora? This Africa Day, in partnership with the Westerwelle Foundation, which has just published The German–Africa Investment Report, we will go deep into the gaps to explore : 📈 How Africa’s startup ecosystem is growing 🌍 Which New markets are rising, and how to pay attention to them 💡 Which segments pose the greatest returns outside of FinTech 🤝 How to take the best next step as an investor, proven by research. The event welcomes: Founders, Investors, Operators, the diaspora, and Institutional partners looking to make their moves into the African Market with intention. To our network members and partners who have been looking to make the move from remittances → to investment, from fragmented effort → to ecosystem building. This event is for you. Culminating from this event will be our delegation trip to #Nigeria and #Ghana in September in Collaboration with GITEX Nigeria and South Africa, and Namibia in November. Move Africa. #AfricaDay #AfricaRising #AfricanDiaspora #InvestInAfrica #AfricanInnovation #investment #funding # VC #Angelinvesting #African Excellence #Excellence #Leadership #FutureOfAfricaEvening Programme **SCHEDULE** 18:30 Arrival Networking reception Guests arrive. No job titles on badges — just names and country of origin. The room begins to know itself before the panel starts. 19:00 Opening Welcome & the diagnosis — 10 mins The host frames the evening in plain language. Not a speech — a provocation. Four sentences stating the diagnosis. Then the panel takes the stage. 19:10 Panel · 50 mins The conversation — moderated, flowing, unscripted Four panellists. One moderator. The conversation moves through the diagnosis naturally — from the wealth gap, to the talent drain, to the trust deficit, to the intention trap. No fixed questions. The moderator's job is to keep the room honest and the conversation moving toward one inevitable question: so what do we do about it tonight? 20:00 Panel · Open floor The room joins the conversation — 20 mins Not a Q&A. The moderator selects three or four people in the room — pre-identified — to add their perspective. Brief, pointed contributions that deepen the diagnosis rather than repeat it. The panel responds. The room feels heard. 20:20 Break Drinks — 20 mins The panel comes off stage and into the room. Guests speak directly with panellists. The conversation continues informally — which means it deepens.
DVC Data & AI Lunch Meetup Berlin May
DVC Data & AI Lunch Meetup Berlin May
🍕 **Data & AI Lunch Meetup – Pizza & Exciting Conversations** 🍕 The next **DVC Data & AI Lunch Meetup Berlin** is coming up! We’ll gather for a **shared lunch** and discuss everything around **Data & AI**. **When:** Friday, May 29, 2026, 12:30 PM **Where:** Monte Mente, Das Center am Potsdamer Platz **Cost:** Self-pay **Topic:** Exchange on Data & AI Join us for a great time of pizza and discussion on the latest developments in the **data world**! Looking forward to an exciting exchange with you! 🍕🤝 [#Data](https://www.datavaluecreation.com/search/posts?query=%23#Data) [#AI](https://www.datavaluecreation.com/search/posts?query=%23#AI) [#Meetup](https://www.datavaluecreation.com/search/posts?query=%23#Meetup) [#Networking](https://www.datavaluecreation.com/search/posts?query=%23#Networking) [#Innovation](https://www.datavaluecreation.com/search/posts?query=%23#Innovation) [#DataStrategy](https://www.datavaluecreation.com/search/posts?query=%23#DataStrategy)
Fuckup Nights BERLIN – LOVE EDITION
Fuckup Nights BERLIN – LOVE EDITION
**Love. Business. Real fuckups. Inspiring stories. Networking – LOVE EDITION! 🍦** Please note this is a **PAID event** that requires **[external registration.](https://luma.com/vyzddgdz)** 💔 LOVE. BUSINESS. REAL FUCKUPS. An evening of stories, laughter, connection, and emotional chaos – welcome to the Fuckup Nights LOVE Edition. ✨ ✨ What can you expect? 💔 Curated stories about love and business fuckups 🎤 Speakers: • Shuchita Pandey – scientist and lifelong learner – for example, on why involving your boss in your love story might not be the best idea • Sergio Sanchez, Chapter Lead of Fuckup Nights Puebla – on losing a presidential election… and his girlfriend at the same time • Lulu, known from Dating in Berlin – sharing the worst Tinder date story ever told on stage… Literally, THE WORST 🎤 Special Guests: • Q&A panel with Mouloud Wahedi, family and couples therapist • Comedy special with Ayla Merino ✨ What else is going to happen? 🎲 Fun games and activities to meet like-minded souls 💖 Time to connect with people in the room 🌮 A bar and delicious original Mexican tacos available for purchase at the stand 🤤 Will you meet your soulmate? Will you find your new bestie for dating adventures? Will you leave with a story of your own? There’s only one way to find out. ✨

Strategic Sourcing Events Near You

Connect with your local Strategic Sourcing community

Gold Star Business Networking
Gold Star Business Networking
Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!
Want to Truly Heal from Emotional Trauma?
Want to Truly Heal from Emotional Trauma?
Why are we unhappy? Where does emotional pain come from? Studies show that people who suffer from long-term emotional pain have painful experiences in their lives that were never fully resolved in their mind. In other words, there were issues in the past that were not completely dealt with. This can include abuse in childhood, breakups, divorce, death of a loved one, to name a few. How do you know whether you have gotten over something painful? Here is an easy test: Do you still have attention on what had happened to you? For instance, do you still find yourself thinking about something painful that you went through? If you are, then you are not over it. In fact, in severe cases, people find themselves playing a "tape" in their mind over and over again. So how do you heal from your past? How do you stop the "tape" playing in your mind? In this meeting, you will learn a technique to help you with that. Come join us! Be sure to click on the red "Attend" button below to come to this local event. We look forward to seeing you there. This group is created by the Dianetics and Scientology life improvement center.
How to Take Control of YOUR Mental Health
How to Take Control of YOUR Mental Health
It’s time to take control of your mental health. How do you get rid of stress, anxiety and uncertainty? These emotions are buried deep in your reactive mind. Find out what the reactive mind is, and in the process find yourself. Here is the secret of being positive and free: Thinking positively is not enough. You also have to get rid of the negative thinking. Your mind is like a garden. You can plant many beautiful flowers in it, but if you don't get rid of the weeds when you plant your flowers, the weeds will soon take over the whole garden. A positive thought is like a flower in your mental garden, and a negative thought is like a weed. You cannot expect to have a positive mindset if you continue to have negative thoughts dwelling and growing there. So, how do you get rid of the negative thoughts? That's what this Meetup is all about. Attend this local meeting and find out! The Meetup event will be led by a consultant who had helped many people live happier in life. Be sure to click on the red "Attend" button below to come to this local event. We look forward to seeing you there. This group is created by the Dianetics & Scientology life improvement center.
QA or The Highway 2026
QA or The Highway 2026
QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.
Free Seminar: How to Improve Your Self Confidence & Social Life
Free Seminar: How to Improve Your Self Confidence & Social Life
Come attend a free in-person seminar where you will find out why you: -Feel isolated -Can't express yourself openly -Get nervous or anxious in front of people -Run out of things to say or feel tongue-tied -Feel introverted -Don't feel comfortable in any social setting -Can't make more friends -Are shy and miss opportunities to connect in a meaningful way And we cover what you can do about any one, some or all of the above. This seminar is the weapon against loneliness, isolation and boredom, come join us! COME TO THIS SEMINAR AND LEARN THE SECRETS TODAY This seminar is brought to you by the Dianetics & Scientology Life Improvement Center. 1266 Dublin Road, Columbus, Ohio 43215
Data & Analytics Wednesday - Finding Product Insights
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)