Usability
Meet other local people interested in Usability: share experiences, inspire and encourage each other! Join a Usability group.
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Frequently Asked Questions
Yes! Check out usability events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the usability events taking place this week here. Plan ahead and join exciting meetups throughout the week.
Absolutely! Find usability events near your location here. Connect with your local community and discover events within your area.
Usability Events Today
Join in-person Usability events happening right now
AWS User group Milano - Meetup di Giugno
**DOVE**: [Subbyx](https://www.subbyx.com) \- Via G\.B\. Pergolesi 2/A\, Milano \(M1\, M2 \- Loreto\)\.
**QUANDO**: 04 giugno 2026 alle 18.30
**TEMA**: Cloud networking avanzato e Intelligenza Artificiale applicata al mondo reale. Nella sede di **Subbyx**, uniremo due dei temi più caldi dell'ecosistema tech in un'unica serata. Da un lato, **Kenneth Attard, AWS Hero,** ci mostrerà come modernizzare le reti enterprise combinando AWS Cloud WAN e Amazon VPC Lattice; dall'altro, il team di **Subbyx** ci aprirà il loro playbook per svelarci come portare l'AI in produzione per risolvere problemi concreti.
A seguire il classico aperitivo di networking, gentilmente offerto da **Subbyx**.
\-\-\-
**AGENDA**
👋 18.30 - Welcome!
☁️ 18.45 - Introduzione - **Francesco Durighetto** Duri Chief Research and Development Officer, Co-Founder di Subbix.
🎤 18.50 - Discover how to modernize enterprise networking by combining AWS Cloud WAN and Amazon VPC Lattice - **Kenneth Attard** (talk in inglese).
🎤 19:20 - AI that works: our real-world playbook - **Davide Fiacconi** Senior Data Scientist di Subbyx.
🍻 19.50 - Aperitivo di Networking
\-\-\-
**TALK**
**"Discover how to modernize enterprise networking by combining AWS Cloud WAN and Amazon VPC Lattice"**
**Kennet Attard -** AWS Hero (talk in inglese)
Discover how to modernize enterprise networking by combining AWS Cloud WAN and Amazon VPC Lattice. This session explores the seamless integration of these services to create a unified networking solution that simplifies connectivity across your organization.
Learn how to leverage Cloud WAN for global network management while using VPC Lattice for service-to-service communication, reducing complexity and improving security.
We'll share real-world architectures and best practices for implementing a modern, scalable network infrastructure in AWS.
**"AI that works: our real-world playbook"**
**Davide Fiacconi** \- Senior Data Scientist di Subbyx
Tutti stanno rilasciando demo di AI.
Portare l'AI in produzione — dove ci sono clienti reali, flussi di lavoro reali e soldi veri in gioco — è tutta un'altra storia.
Da Subbyx non facciamo pilot: gestiamo sistemi AI che parlano con i nostri utenti ogni giorno e su cui si appoggia ogni team dell'azienda.
In questo talk ripercorreremo due casi reali.
Il primo è Rosie, il nostro agente per il customer care che gestisce le richieste degli utenti in autonomia, dall'inizio alla fine.
Il secondo è la nostra piattaforma AI interna, costruita interamente su open source — LiteLLM, LibreChat e server MCP — per dare a ogni dipendente accesso a più modelli attraverso un'unica interfaccia centralizzata e governata.
Uscirete con decisioni architetturali concrete, i trade-off che le hanno guidate e le lezioni che avremmo voluto sentirci dire prima di iniziare.
\-\-\-
**CALL4SPEAKER**: vorresti presentare un tuo speech ai prossimi Meetup?
[Compila il form](https://docs.google.com/forms/d/e/1FAIpQLSc8xVRNDWx63rrHyFgT0e_Q2U1EHe6-nXsV7NvKw4troeWeTA/viewform)!
**NOTA**: Il numero di posti è limitato, registrarti al Meetup per riservare il tuo posto!
**PROBLEMI ALL’ULTIMO?** Se ti sei iscritto, ma non puoi più venire, ricordati di cancellare la partecipazione, così da lasciare il posto ad altri membri della community. Grazie!
Bug Bounty, Ethical Hacking & the Art of Triage in Modern Security Programs
The Milano Cybersecurity Meetup returns with an edition dedicated to offensive security and Bug Bounty programs, no longer just about finding vulnerabilities, but about managing noise, prioritizing risk, and building trust between organizations and security researchers. The event focuses on the role of the Ethical Hacker and the critical, often misunderstood, role of the triager, the professional who bridges vulnerability discovery with actionable remediation.The meetup will close with a talk by Sw33tLie, one of the main contributors to PortSwigger’s latest research, exploring the discovery and exploitation of HTTP Request Smuggling vulnerabilities in modern architectures.
This evening event combines focused technical talks with an informal aperitivo atmosphere, where hoodies replace ties and technical content meets open discussion and networking.
Co-organized with UNGUESS Security, a European Continuous Offensive Platform backed by a community of 200+ vetted ethical hackers and AI agents, the event offers a unique chance to hear from practitioners on different sides of the hacking process. The event will also welcome representatives from Intigriti, including Alex Olsen, Head of Hackers, who will join us to make the evening even more exciting.
## **Key Themes & Takeaways**
*“Today, being an ethical hacker means staying ahead of attackers, finding the bugs and fixing risk before it’s exploited by malicious actors.”*
* Finding bugs for learning, passion, and profit, and building a legal career path by hacking real organizations responsibly
* What makes a great triager in bug hunting programs - skills, mindset, and career paths
* How triage quality impacts program ROI, security outcomes, and researcher trust
* Dealing with AI-generated submissions ("AI slop") and the triager’s evolving role as quality gatekeeper, separating signal from noise
* Some of the most impactful vulnerabilities originate from protocol‑level flaws, turning seemingly theoretical research into systemic risk for large‑scale infrastructures and forcing modern triage to reassess impact and prioritization
## **Agenda**
* **Talk #1 — My path to Bug Bounty (Leo Racanelli, Intigriti Ambassador)**
Hacking real organizations (legally) for fun and profit
* **Talk #2 — Anatomy of a Triage: From vulnerability submission to validation (Marco Mazzola, UNGUESS Triager)**
What happens between “submission received” and “vulnerability confirmed.” A deep dive into the triager’s workflow
What researchers wish triagers understood. How triage quality shapes submission quality and vice versa
How AI-generated submissions are flooding programs, why most are noise, and what a good triage policy looks like
* **Talk #3 — Mutations of a Bug: Where HTTP Smuggling Is Heading (Paolo Arnolfo, aka Sw33tLie — 1st researcher on the Portugal Bugcrowd leaderboard)**
An evolution-driven look at HTTP Request Smuggling: how exploitation techniques mutate over time, why old assumptions no longer hold, and what this means for modern triage, detection, and remediation
## **Registration**
Free access (registration required)
Register for the event **[here](https://luma.com/event/evt-Me1ePdISbrIotuu)**
Participation is subject to confirmation, as spots are limited.
*Photos and videos may be taken during the event and shared on social media. By attending, you consent to their use.*
SOCIAL DRINKING GAMES
**🍻 SOCIAL DRINKING GAMES**
Ice-breakers? Boring. We prefer cups, rules you’ll forget in 5 minutes, and instant friendships. Lose the game, take a sip. Win the game, take a sip anyway.
⋯⋯⋯
Ostello Bello Milano Centrale - Via Lepetit 33, Milano
🎫 Posti limitati. - Ingresso gratuito tramite registrazione
Ti ricordiamo che nel corso dell’evento potranno essere effettuate delle riprese di immagini fotografiche e audio-video con diritti di utilizzo ad uso esclusivo del locale.
www.ostellobello.com
https://www.instagram.com/ostellobello.milanocentrale/
Apéro franco 🇫🇷 - Italien 🇮🇹
🇫🇷 Bienvenu à l'apéro franco-italien!
Au programme ? Des rires, des jeux et de nouvelles rencontres 😊.
Vous êtes français/italiens et vous voulez pratiquer votre italien/français ? Peu importe votre niveau, vous êtes les bienvenus.
L'événement est ouvert à tous les francophones et italophones.
🔴 11€ par personne (boisson et plateau repas inclus).
🔴 Demandez Armando quand vous arrivez
🔴 Vous pouvez me contacter sur WhatsApp si besoin wa.me/393755246023
À bientôt !
------
🇮🇹 Benvenuto all'aperitivo Italo-Francese!
In programma? Divertimento, giochi e nuovi incontri 😊.
Siete italiani/francesi e volete praticare il vostro francese/italiano? Non importa il vostro livello, siete tutti benvenuti.
L'evento è aperto a tutti i francofoni e italofoni.
🔴 11€ a persona (aperitivo incluso)
🔴 Chiedete di Armando quando arrivate
🔴 Potete contattarmi su WhatsApp se c'è bisogno wa.me/393755246023
A presto!
THE THURSDAY ENGLISH APERITIVO come and meet the teacher!!!
Welcome to the Thursday English Aperitivo!
The perfect place to speak in English and meet some interesting people from all over the world. Everyone is welcome to come and join in some conversation whilst enjoying a drink and a bite to eat in a friendly, easy going atmosphere.
Don't worry about your level of English, the most important thing is to have fun!
My name is Diana and I'm from England I'll be there to help you with your English and make you feel at home. I have been an English teacher in Milan for many years.
Just come to Pacino Cafe on Thursday and ask for Diana or the English Aperitivo.
I can't wait to meet you!
Drink and aperitivo 11 euro
Gruppo di biliardo pool 9 amatoriale
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# [Gruppo di biliardo pool/carambola amatoriale e mini-tornei](https://www.meetup.com/gruppo-di-biliardo-pool-carambola-amatoriale-e-mini-tornei/)
[Milano, MI, Italy](https://www.meetup.com/find/it--mi--milano/)
[1 members](https://www.meetup.com/gruppo-di-biliardo-pool-carambola-amatoriale-e-mini-tornei/members/) · Public group
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## What we’re about
Buongiorno a tutti. Sono proprietario di un bar e dispongo di un tavolo da biliardo semi-professionale. Sto creando un gruppo WhatsApp di giocatori amatoriali di biliardo americano pool/carambola, per la maggior parte debuttanti. Cerco persone disposte a unirsi al gruppo per giocare e divertirsi nel tempo libero, il pomeriggio oppure la sera in ogni giorno. Per stimolare l'impegno di ogni giocatore, abbiamo pattuito che il vincitore di ogni "mini-torneo" organizzato nei vari giorni giochi gratis e non paghi la tariffa di tempo per il periodo di gioco (un'ora di gioco costa 10€, ma viene di volta in volta frazionata in base al periodo di gioco effettivo). Il locale si trova in zona nord di Milano, stazione Greco-Pirelli, università Bicocca. Chiunque dovesse essere davvero interessato a partecipare e unirsi al mio gruppo, non esiti a contattarmi. Cerco persone serie e disposte solamente a divertirsi, senza puntare mazzette grazie mille.
Antonio
Bla Bla Language Exchange in Milano!
Bla Bla Milano is the multi language event in the city!
Join both locals than expats, talk different languages, and make new connections in a friendly atmosphere.
Multiple tables with different languages created on the go!
Anyone is welcome, just join us and get your drink!
If you are hungry we have a dedicated formula with the place, dish + drink @ 13 euro.
See you at Henry's cafe in via Col di Lana, close to Darsena and Navigli, Tram number 3 or metro Porta Genova.
Join us at any time and...
Bring your friends!
Our whatsapp group: https://chat.whatsapp.com/JpPUx7VB0HGBgCcMEUCGmP
(please momentarily add an "+" before Info description in order to be accepted)
Usability Events This Week
Discover what is happening in the next few days
!Parla Conmigo, ape italo/hispano!
INTERSCAMBIO IN SPAGNOLO tutti i sabato sera per migliorare la lingua, conoscere gente e divertirsi assaggiando i fantastici drink del Pacino cafè. 🍹💯😋
Ogni sabato il nostro gruppo di spagnolo si riunisce anche con altri gruppi provenienti da meetup, tablo e Instagram per conversare in spagnolo ma anche in inglese e italiano per gli stranieri. Comincia pure in spagnolo e poi scegli il gruppo che vuoi! 🗣️🔝
I partecipanti che vedi qui iscritti all'evento sono quindi una parte e provengono solo da questo gruppo! 🤩
per sapere in quanti siamo il sabato contatta pure gli organizzatori qualche ora prima dell'evento 💌
>> <<
INTERCAMBIO DE ESPAÑOL todos los sábados por la noche para mejorar tus conocimientos del idioma, conocer gente y divertirte probando las fantásticas bebidas del Pacino café. 🍹💯😋
Todos los sábados nuestro grupo de español se reúne también con otros grupos de meetup, tablo e Instagram para conversar en español pero también en inglés e italiano para extranjeros.
¡Comienza en español y luego elige el grupo que quieras! 🗣️🔝
¡Los participantes que ves registrados para el evento entonces son solo una parte y provienen únicamente de este grupo! 🤩
Para saber cuántos seremos contacta con los organizadores unas horas antes del evento 💌
Saturday Social – Sabato 6 Giugno 2026: Aperitivo con Open Wine/Spritz e DJset
**Saturday Social – Sabato 6 Giugno 2026 ci ritroviamo per un nuovo aperitivo social con Open wine/spritz al NOMAD MILANO**, una fantastica serata dedicata ai nuovi incontri, ai single ed alle nuove amicizie. Un Grand Buffet, una bella serata, bella musica e bella gente.
Avremo una zona con tavoli riservati per il nostro gruppo dove potersi gustare un ottimo aperitivo in compagnia di persone nuove, socializzando e facendo nuove amicizie… Per chi lo desidera **Open Wine/Spritz fino alle 22,00**… E a seguire DJset revival commerciale
**NOMAD Milano**
**Via Varesina, 184 – Milano**
Info e prenotazioni:
**Prenotazione obbligatoria, manda un Whatsapp al 347/5686000**
**scrivendo: 6nomad, il tuo nome, età + numero tuoi ospiti**
P.S.
La direzione del locale si riserva il diritto di selezione all’ingresso
uomini no maglietta e pantaloni corti o con strappi
**SATURDAY SOCIAL**
**al NOMAD MILANO**
**Sabato 6 Giugno 2026**
**dalle 20,00 alle 05,00**
(all’ingresso dire: PRENOTAZIONE SCONOSCIUTI e nome indicato nella prenotazione)
**Costo di 15 euro comprensivo di:**
– 1 drink (**oppure 20€ con Open Wine/Spritz fino alle 22,00**)
– Grand Buffet (aperitivo fino alle 22,30)
– DJset fino a tardi
– zona riservata con tavoli d’appoggio fino alle 23,00
**Se entri dopo le 23,00 (entro le 00,30):**
uomo 20 € con 1 cocktail
donna 15 € con 1 cocktail
\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*
Vi aspettiamo numerosi!!!!!
Sabato 6 Giugno 2026 ore 20,00
Info e prenotazioni: Per poter partecipare alla serata:
**Prenotazione obbligatoria, manda un Whatsapp al 347/5686000**
**scrivendo: 6nomad, il tuo nome, età + numero tuoi ospiti**
P.
S.
La direzione del locale si riserva il diritto di selezione all’ingresso.
PyData London 2026
PyData London 2026 brings together data scientists, engineers, and researchers from around the world for three days of insightful talks, tutorials, and community connection. Hosted in one of Europe’s leading tech hubs, the event highlights the latest developments in Python, machine learning, and data science. Attendees can expect a mix of cutting-edge research, real-world applications, and opportunities to network with industry leaders. Whether you're a beginner or an expert, PyData London offers something for every level of the data science community.
**THIS IS NOT A TICKET- TICKETS MUST BE PURCHASED ON CONFERENCE WEBSITE.**
https://pydata.org/london2026
GITUP - UP THERE AT RIFUGIO BUZZONI, AT 1,600 METERS (LC)
Up there at 1,600 meters, in the heart of Alpe Mota, just below Passo del Gandazzo, stands the spectacular and panoramic Rifugio Buzzoni.
A true “must” among Lombardy’s hiking destinations.
**PROGRAM**
11:00 AM – Meet at Rifugio Trifoglio, Località Ceresola, 24010 Valtorta (BG)
11:15 AM – Departure for Rifugio Buzzoni
Approximately 12:45 PM – Arrival, free time, and lunch (packed lunch or at the refuge)
3:00 / 3:30 PM – Return
Medium Level – Approximately 1.5 hours and 3 km of walking each way, 320 meters of elevation gain. No special equipment or clothing is required. Trekking shoes are recommended. Always bring food and water for snacks.
**Note 1:** Participants must reach the starting point independently (car, bus, train, etc.) or via carpooling by coordinating with other participants in the private Facebook and/or Telegram groups reserved for members (request access once you have your membership card).
**Note 2:** The “I will attend” button on Meetup is not considered valid for us. Meetup is only used to publish the event and gauge interest. Once you become a member, please follow the instructions for the event’s *official* registration.
**COSTS AND PARTICIPATION – MIN 7 PEOPLE, MAX 30**
Event reserved for Gitup Enac members.
Free for 2026 members - request your participation ticket here: [http://www.gitup.it/iscrizione-eventi/](http://www.gitup.it/iscrizione-eventi/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExNXJOZlBOUFo2TnU0MlJrTHNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR40isxRJnPDxRFBNp_iADFxV_t_IXXYerPrzof2wC-vrsxh7YCQuE9AZYVKrA_aem_0zRMrPM9cBRzv2anqxS0Zg)
Not a member yet or need to renew? A membership card is required — request it here: [http://www.gitup.it/iscrizione/](http://www.gitup.it/iscrizione/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExNXJOZlBOUFo2TnU0MlJrTHNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR40isxRJnPDxRFBNp_iADFxV_t_IXXYerPrzof2wC-vrsxh7YCQuE9AZYVKrA_aem_0zRMrPM9cBRzv2anqxS0Zg)
In case of bad weather, the outing may be canceled.
Participants will be notified through the dedicated groups and via updates on this page.
**P.S.** Please remember that GitUp is not a travel agency but a non-profit association that brings people together to enjoy pleasant shared experiences.
[www.gitup.it](http://www.gitup.it/)
[https://www.facebook.com/gitupassociazione](https://www.facebook.com/gitupassociazione)
INAUGURAZIONE ESTIVA ARIA CLUB
Sabato ho il piacere di invitarvi all' inaugurazione estiva dell'aria club
Ci troveremo all'Aria club in piazzale dello sport 14 milano zona san siro dalle 19,45.
Gusteremo un ottimo aperitivo a buffet nella nostra area riservata al termine del quale, verso le 22,45 brinderemo con un ottimo spumante 🍾🎉
a seguire ci scateneremo con il dj set di musica revival e commerciale
Costo serata 15€ compreso drink
oppure a scelta 20€ con la formula OPEN WINE 🍷
Gradita conferma via whatsapp per organizzare tutto al meglio
Enrico 3930134920
melissa 3755058482
🌿⛰️ TALK & TREK THE ALPS ⛰️🌿 with Dimitri & Tara
An international community, breathtaking Alpine trails, meaningful conversations, and authentic Italian food 🇮🇹✨
Join us for two special hiking experiences where people from all over the world come together to connect, explore nature, and practice languages in a relaxed and friendly atmosphere 🌍🥾
Experience the real Italy beyond the cities — through nature, local culture, authentic food, and genuine connections 🇮🇹🤝
💬 Languages spoken during the event:
🇬🇧 English
🇪🇸 Spanish
🇮🇹 Italian
🇮🇳 Hindi
🇵🇹 Portuguese
📍 Rifugio Shambalà, Alpe Giumello
🥾 Hike along the stunning Anello del Monte Muggio trail
🍝 Traditional mountain lunch after the trek
✨ Meet inspiring people from around the world
✨ Share cultures, stories, and experiences
✨ Discover the beauty of the Italian Alps
✨ Practice languages naturally while trekking
⚠️ Participation is free and open to everyone.
Reach the rifugio with your own car. Trekking shoes required. Restaurant/rifugio reservation mandatory.
📩 Info & registration:
Tara +39 3756513712
info@missionlanguages.com
Domenica super Aperitivo 10 euro 🎉
La domenica ormai è appuntamento fisso per il nostro gruppo al Just me (ex Just Cavalli).
Ci incontriamo alle 20:00 per socializzare al nostro tavolo riservato e gustare un ottimo buffet con la prima consumazione inclusa al costo di soli 10€.
Alle 22:30 faremo un brindisi di prosecco offerto dagli organizzatori e chi vuole può rimanere a ballare.
Serata dedicata a un pubblico di tutte le età, divertimento assicurato!
È gradita conferma via whatsapp ai nostri numeri:
Enrico 3930134920
melissa 3755058482
Usability Events Near You
Connect with your local Usability community
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information
A co-hosted event by ProductTank Columbus & Women in Product Columbus
💡 About the Workshop
AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge.
This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow.
Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required.
🛠️ What to Bring
Laptop: Fully charged and ready to go.
AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!)
🍕 Logistics & Perks
Food & Drink: Pizza and drinks provided!
Parking: Plenty of free spaces available on-site.
###
Open-Table RPG Meetup!
Try new games, meet new people, and find out what story games are all about!
Explore the reaches of space! Witness kingdoms rise and fall! Create and explore tragedies! All within a single game night.
We play story games like Fiasco, Kingdom, Polaris and Microscope that encourage everyone at the table to participate creatively. We also have one-shots of indie, OSR, and narrative-focused RPGs such as Apocalypse World, Dread, Lady Blackbird, and Old School Essentials!
Everybody's welcome! It doesn't matter if you've never tried story games before or never played roleplaying games at all! Just bring your brain and a good attitude and come try it out!
***
**IMPORTANT**
* When you arrive look for the marked Story Games Columbus Tables. Each table will have a separate game. Seating is on a first-come-first-serve basis.
* If all tables are full, look for a Facilitator. We will find a way to get you into a game!
* There is a flat $3 cover charge for events at Tabletop.
***
**Facilitators!!**
Please arrive early so that we can get you set up with a table.
Please reach out to me ASAP if you would be willing to help facilitate. You can reach me on the SGC Discord here -
https://discord.gg/jUTvWUu
Cocoaheads
We have moved to guild.host. Look us up there.
https://guild.host/events/buckeye-cocoaheads-rcavwd
June 2026 AWS Columbus - Topic to be announced
Topic to be announced.
**THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/
**DIRECTIONS**
Franklin University
Fisher Hall
300 E. Main St, Columbus, OH 43215
Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8
Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map.
NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct.
**Want to sponsor the pizza and/or bar tab?**
Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)





















