UX Design

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 **COMBI-TICKETS** This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) **YOUR TRAINER** Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 COMBI-TICKETS This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) YOUR TRAINER Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 COMBI-TICKETS This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) YOUR TRAINER Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

**Got something you’re designing, experimenting with - or just looking to chat with other creatives?** **Then you’re invited to join us at Neubad.** 🙂 We meet monthly to chat and connect in a relaxed, friendly setting. It’s a chance to meet new people, talk about what you’re working on, and be part of Luzern’s creative community - surrounded by like-minded people who just get it. PS: RSVPs are coming in from multiple platforms, which means the total number of sign-ups is likely higher than what you see here. 🥂 **Why swing by?** * Find new collaborators, clients, employers and friends * Swap ideas, get feedback, and share experiences * Meet in a cozy after-work drinks atmosphere * Join creatives from various fields and ages. 📍 **Where?** [Netzwerk Neubad](https://maps.app.goo.gl/ZEnPqZTsQb18LyYq7), near the Luzern main station. \> Bireggstrasse 36\, 6003 Luzern (Bus-Station Steghof) ⏰ **When?** Every second Wednesday of the month, starting at 6 PM / 18:00 Uhr 🔗 **Discord link** Get event reminders and connect with other members on Discord: ➡️ [discord.gg/PAyRBDhKkk](discord.gg/PAyRBDhKkk) —— **Who’s Visual Fields?** Visual Fields is a network of designers and creatives built for people to connect, support, and share with fellow experts. We have upcoming events in Luzern, Zürich, and Basel. [Check out upcoming events](https://www.visualfields.ch/) —— **Event policies** We have zero tolerance for discrimination or harassment. Be mindful not to make assumptions about gender, sexual orientation, or identity. Always ask for consent - for physical contact and work critique - and treat everyone and the space with respect. [All policies](https://experienc.es/policies) **Fine print (the friendly kind)** By joining, you agree that photos or videos taken at the event may be used by Visual Fields for promotional and communication purposes. See you soon!! 🤩

**Liberating Serious Play - LS meets LSP** HERZLICH WILLKOMMEN in unserer LS User Group! Was passiert, wenn Liberating Structures auf Lego Serious Play trifft? Wenn ihr das gemeinsam mit uns erkunden möchtet, laden wir euch herzlich zu einem kreativen und spannenden Workshop in unsere LS Werkstatt ein. Zur Vorbereitung könnt ihr gerne Fragestellungen nach folgendem Schema mitbringen: **Wie sieht für mich das ideale [Thema] aus?** Wir freuen uns sehr, dass XEBIA (ehemals SwissQ) in Zürich uns erneut ihre Räumlichkeiten zur Verfügung stellt. Vielen Dank an XEBIA für die Unterstützung! Im Anschluss an das MeetUp laden wir euch zu einem Apéro ein. Wir freuen uns, wenn ihr dabei seid und Freunde oder Kollegen mitbringt.

Map the World, Change the World. Join Our Mapathon! Got a laptop? Ready to make a difference? 💥 We're on a mission to create life-saving maps for disaster response, and we need YOU. No experience? No problem. Whether you're a mapping newbie or an OpenStreetMap Pro, you'll learn, collaborate, and help create maps that matter. What to bring? Your laptop (mouse = bonus points!) Why join? Learn cool mapping skills Make a real impact in crisis zones Meet like-minded change-makers Ready to map for good? Let’s do this.

The Sketch Circle Zürich at the Coin Coin COIN COIN\. \- Specialty Coffee \+ Matcha \| Wine Bar \| Art "OFF"space \| Co\-Working \| Events Ernst-Nobs-Platz 1, 8004 Zürich https://maps.app.goo.gl/Q7VHzNZLSktsrRtE6 It’s an informal meeting to chat, chill, network and have a beer between artists and art-interested people. People bring their own sketchbooks, tablets, markers etc. and sketches, draws, paints stuff. But no one is forced to create. You can also just come to have a drink and enjoy the creative vibe of a diverse and inclusive artistic group. In these reels you see how such evenings look like… Here you see how such evening looks like https://www.instagram.com/reel/DKy9hUeqn9F/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== See you there.

Hi! I’m Stephanie, a product designer based in Zurich. I’m looking to build a community of curious designers, developers, product managers, and other creative technologists who enjoy thoughtful conversations outside the usual networking events, conferences, and office spaces. This summer, we’ll meet at local Badis and neighborhood pools around Zurich to relax, connect, and share ideas in a casual setting. Bring a passion project, a problem you’re thinking about, an interesting article, a new tool, or simply your perspective. Topics might include: * Design, technology, and product thinking * Ethical, responsible, and sustainable uses of AI * Creativity, learning, and personal projects * Philosophy, culture, and the future of digital products The goal isn’t pitching, recruiting, or performing expertise. It’s creating a welcoming space to exchange ideas, practice communicating them, and learn from one another without judgment. If spending less time in meeting rooms and more time having meaningful conversations by the water sounds appealing, I’d love to meet you. See you poolside.

**Got something you’re designing, experimenting with - or just looking to chat with other creatives?** **Then you’re invited to join us at sphères.** 🙂 We meet monthly to chat and connect in a relaxed, friendly setting. It’s a chance to meet new people, talk about what you’re working on, and be part of Zürich’s creative community - surrounded by like-minded people who just get it. PS: RSVPs are coming in from multiple platforms, which means the total number of sign-ups is likely higher than what you see here. 🥂 **Why swing by?** * Find new collaborators, clients, employers and friends * Swap ideas, get feedback, and share experiences * Meet in a cozy after-work drinks atmosphere * Join creatives from various fields and ages. 📍 **Where?** [sphères](https://share.google/iOZR7HY6DqyLDm2Kj), next to the Limmat river. \> Hardturmstrasse 66\, 8005 Zürich (Tram-Station Förrlibuckstrasse) ⏰ **When?** Every second Thursday of the month, starting at 6 PM / 18:00 Uhr 🔗 **Discord link** Get event reminders and connect with other members on Discord: ➡️ [discord.gg/PAyRBDhKkk](discord.gg/PAyRBDhKkk) —— **Who’s Visual Fields?** Visual Fields is a network of designers and creatives built for people to connect, support, and share with fellow experts. We have upcoming events in Zürich, Basel, and Luzern. [Check out upcoming events](https://www.visualfields.ch/) —— **Event policies** We have zero tolerance for discrimination or harassment. Be mindful not to make assumptions about gender, sexual orientation, or identity. Always ask for consent - for physical contact and work critique - and treat everyone and the space with respect. [All policies](https://experienc.es/policies) **Fine print (the friendly kind)** By joining, you agree that photos or videos taken at the event may be used by Visual Fields for promotional and communication purposes. See you soon!! 🤩

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** *** TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **From lagging metrics to leading decision - How B2B teams can lead with qualitative data** In B2B companies, sales often drives product decisions—not because it’s the best path, but because product teams lack the data to challenge it and steer confidently themselves. Unlike B2C, B2B data is often slow, sparse, and arrives too late to drive real-time learning. The result? Product managers feel stuck— aware that the current approach isn’t delivering impact, but unsure how to change a system that keeps them reactive. This talk is a call to action for B2B product teams ready to lead again. You’ll leave with four practical actions to shift the dynamics in you organization tomorrow! At the heart of this shift is qualitative data—not just as a source of deep insight, but as a foundation for building up organizational gut feeling. We’ll dive into practical techniques for gathering, sharing, and acting on qualitative data—and why organizational learning is the true unlock for product-led growth in complex B2B environments. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](www.89grad.ch) for sponsoring the event!

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** \*\*\* TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **AI Discovery Slop - The research that looks shiny but is sh\*tty** AI has made discovery output faster and shinier than ever. But fast and shiny is not the same as deep and true. Real discovery is about finding contradictions, sitting with complexity, and synthesising and not about smoothing everything into a polished blur. Product people have stopped thinking. And nobody notices because the output looks great. But product sense is built through thinking, not through consuming. This talk is about what real discovery looks like in the age of AI - for both B2B and B2C companies. Stop consuming shiny discovery slop. Start thinking again. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](http://www.89grad.ch/) for sponsoring the event!

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** \*\*\* TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **AI Discovery Slop - The research that looks shiny but is sh\*tty** AI has made discovery output faster and shinier than ever. But fast and shiny is not the same as deep and true. Real discovery is about finding contradictions, sitting with complexity, and synthesising and not about smoothing everything into a polished blur. Product people have stopped thinking. And nobody notices because the output looks great. But product sense is built through thinking, not through consuming. This talk is about what real discovery looks like in the age of AI - for both B2B and B2C companies. Stop consuming shiny discovery slop. Start thinking again. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](http://www.89grad.ch/) for sponsoring the event!

Dear Data Wizards, We are looking forward to inviting all of you to our next meetup. **IF YOU WISH TO PARTICIPATE IN PERSON, PLEASE REACH OUT TO KRISTIAN DIRECTLY AS WE NEED TO REGISTER YOU IN THE CIRCLE.** **Topics** * What's New - Kristian * Data Quality Testing - Louis * Introduction to DAX User Defined Functions (UDFs) - Marco The session will be recorded and made available on YouTube --> [https://aka.ms/FabricUGYouTube](https://aka.ms/FabricUGYouTube) **Data Quality Testing** A hands-on introduction to data quality in the data warehouse context. The session highlights why data quality is business-critical, outlines different types of tests, explains the distinction between syntactic and semantic validations, and demonstrates how to integrate a step-by-step testing strategy into existing data pipelines. Covering everything from quick wins to advanced monitoring approaches, in a tool-agnostic manner. **Introduction to DAX User Defined Functions (UDFs)** A user-defined function is a DAX formula with parameters that can return values or tables. Parameters can be passed by value or by expression. In this session, you will learn how to define and consume user-defined functions in your semantic model, how to share them in different models, and how to use function libraries created by the community! **Sponsor** We are happy to share that this meetup is kindly sponsored by our partner Altyca, who is hosting the apéro for this event. A big thank-you to Altyca for supporting the Fabric & Power BI community and helping us create a great setting for learning, discussion, and networking. **Good to know** We want this group to be a safe environment that encourages open discussion, exchange of ideas and problems you may face. Therefore, we kindly ask that no members will leverage the information for unsolicited acquisitions of new customers or projects. This group builds on trust, and without it we cannot learn from each other and excel on this topic. **Want to be a presenter?** We are always looking for new speaker. If you are interested and would like to show something to the Power BI Meetup Group please feel free to contact us!

**TBA**

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

## Candle Making Night at The Arcane Foundry \| Design Your Own Custom Candle **SPECIAL PROMOTION**: Buy 3 and get 1 Free! Step into The Arcane Foundry and create your own custom candle from start to finish. This is a laid back, hands-on experience where **you’ll blend fragrances, choose your vessel, and pour your own candle using 100% soy wax**. Whether you’re coming solo or with friends, it’s designed to be simple, creative, and a good time. We’ll walk you through the entire process, from picking your scents to choosing between a traditional cotton wick or a crackling wood wick. You can go with one fragrance or mix your own blend to create something completely unique**. No experience needed**, just show up and we’ll handle the rest. While your candle sets, feel free to hang out, play a game, explore the shop, or just relax and talk. Drinks and snacks are available, and the atmosphere leans into the **fantasy**, **dark academia**, and **gothic horror** vibe The Arcane Foundry is known for. Learn More: [Candle Making in Columbus, Ohio at The Arcane Foundry](https://thearcanefoundry.com/candle-making/) *** ### What to Expect: * Guided candle making experience * Choose your own vessel, wax, wick, and fragrance * 100% soy wax candles * Optional drinks and snacks * Time to relax while your candle cools *** ### Important Notes: * Please arrive on time so we can start together * Candles will need time to set before taking home * This is a beginner-friendly event *** ### RSVP Required Reserve your spot on Meetup to lock in your seat. **Candle Making** (includes vessel, your choice of wick, wax, scented oil, labels and lids) 5oz Glass Jars $15 8oz Candle Tins $25 12oz Glass Candles $35 12oz Amber Jars $40 16 oz Skull or Jack o Lantern Candle Mugs $65 (Limited Edition!) **All materials included. You just bring yourself (and your drink of choice).** **Payments accepted:** * Credit Card * Venmo: @Daclaud-Lee * Cashapp: $DaclaudL

**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you. The building address is 4450 Bridge Park The entrance is 6620 Mooney St, Suite 400 You will need to scan your ID at the door to get a visitor badge. **Abstract** *Customize the IDE: Building Extensions for Visual Studio Code* Visual Studio Code is one of the most widely used development environments today, and much of its flexibility comes from its extension ecosystem. Extensions allow developers to customize the editor with new features, integrations, and workflow improvements tailored to their needs. In this session, we’ll cover what extensions are and the different types available, including full extensions written in TypeScript or JavaScript, along with lighter-weight extensions such as color themes, language packs, language support, code snippets, and keymaps. We’ll also look at practical reasons a developer might create an extension, from automating repetitive tasks to adding custom tooling. The session includes a hands-on walkthrough of creating a new extension, testing it locally, and understanding the basic project structure. We’ll close with a brief overview of how extensions are packaged and published to the Visual Studio Marketplace and other distribution options. **YouTube Link** TBD