Web Content Strategy

Leads come in, but they don’t move. Prospects engage, but they don’t convert. Customers join, but they don’t stay. And most teams are guessing where the breakdown actually is. At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements. You’ll learn how to: * Map your real customer journey * Identify friction points across your lead funnel * Use AI to analyze messy marketing data in a structured way. Geoff will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance. This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.

## **1 Million Cups Loudoun – Resource Presentation** **Why Not Today? Build Systems That Support Your Growth** **Presented by Leslie Kane, Founder of Why Not Today?** **Wednesday March 25th \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us for a powerful resource presentation designed to help entrepreneurs move from scattered effort to sustainable momentum. *** ## **About the Session** Entrepreneurs rarely struggle because they lack ideas. They struggle because everything lives in their head. In this session, **Leslie Kane**, founder of **Why Not Today?**, will explore how developing intentional systems creates clarity, focus, and forward progress in business. Drawing from decades of leadership experience and working with hundreds of entrepreneurs, Leslie shares how structure reduces overwhelm, simplifies decision-making, and transforms inconsistent action into repeatable success. If you’re building a business and constantly feeling stretched thin, this conversation will challenge you to ask a powerful question: **Why not today?** *** ## **What You’ll Gain** * Insight into why systems are critical for growth * Practical perspective on turning ideas into structured action * A framework for reducing overwhelm * A mindset shift from reactive to intentional leadership This is not about adding more to your plate — it’s about building the foundation that allows your business to grow without burning you out. *** ## **About 1 Million Cups** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow through conversation and collaboration. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us for coffee, connection, and a conversation that may completely change how you approach your business growth.

Monthly meeting: Second Saturday of the month International House of Pancakes (IHOP) 775 Rockville Pike, Rockville, MD 20852 7:00 PM – 10 PM. Late arrivals always welcome. Look for the table with someone wearing a red hat. Questions, please call 1-240-644-5230 Agenda: What are more things we can do to wake people up? What can we do to get more people involved? Other things people would like to talk about. This will be a joint meeting with: DC 9/11 Truth [https://dc911truth.org/](https://dc911truth.org/) dc911truth Facebook page [https://www.facebook.com/groups/dc911truth/](https://www.facebook.com/groups/dc911truth/) 911 Meetup Group [https://www.meetup.com/meetup-group-kyegaoqu/](https://www.meetup.com/meetup-group-kyegaoqu/) Central Bank Digital Currencies CBDC Meetup Group [https://www.meetup.com/central-bank-digital-currencies-cbdc/](https://www.meetup.com/central-bank-digital-currencies-cbdc/) Freedom of Speech Meetup Group [https://www.meetup.com/silver-spring-freedom-of-speech-meetup-group/](https://www.meetup.com/silver-spring-freedom-of-speech-meetup-group/) One way to make it more difficult for them them to impose a digital currency on us is to use cash. Central Bank Digital Currency (CBDC) With Digital Currency they can: Have a complete government dossier on every detail of your life. Use your purchase history to maintain a detailed social credit score for every person. Provide tax breaks to corporations who hire people with admirable social credit scores. Only grant government contracts to corporations with employees with admirable social credit scores. Adjust health insurance premiums to incentivize people to develop admirable social credit scores. Connect your social credit score with a digital ID to encourage you to look at only approved web sites when surfing the internet. Viewing conspiracy web sites could lower your Social Credit Score and make it difficult to get a job. With their electronic chain around your neck, they can control where, when, how you travel, what food you are allowed to buy etc. They will love the power to only allow you to use your digital money only where they want you to shop and allow you to buy only what they prefer you to buy. Require you to have to have a license to use your money. They will call it a Digital Currency License. Require you to take any vaccine they want you to take to maintain your digital currency license. Tax you in ways we have not even imagined. Adjust your income tax rate based on your social credit score. Use AI to increase your income tax rate if you eat too many hamburgers because they will tell you eating too many hamburgers will increase global warming. This is just one example of many behaviors they might not approve of. Adjust individual prices for different individuals. They will be able to make you pay more per pound for hamburger if you purchased too much red meat during the past 30 days. Require you to buy so many pounds of soy burger for every pound of hamburger to save the planet and increase the profits for the soy burger manufacturers. Turn off the digital money of people they consider to be spreading misinformation. Turn off the digital money of people they consider to be dangerous conspiracy theorists. Turn off your money at 8 PM if they want a curfew at 8 PM Turn off your money in another state if they do not want you to drive to another state without permission. Turn off your money when buying guns or ammo if they do not want you to buy guns or ammo. Turn off your digital money more than three miles away from your home if they want you to stay within three miles of your home during the next epidemic. Etc. etc. etc. From the standpoint of the government, one beauty of digital money is that your money is one “state emergency” away from being the government’s money. All they have to do is to take your digital money out of your Central Bank Digital Account for the “good of all”. It is not as easy for them to do this with physical cash, gold, stocks, or silver etc. Anything they **can** do, they will do. The essence of slavery is control. Digital Currency will enable them to make you, their slave. (in a global digital concentration camp). .

The March CyberTech event is here! Join us on **Tuesday, March 10, 2026,** at **Honor Brewing Company** at **42604 Trade West Dr, Sterling, VA 20166**! Want a custom name tag to enhance your networking opportunities? Register here and yours will be ready at the door: https://share.hsforms.com/1I2T6owXXQQuNRM3YQpGzAgdwxz1 In this era of nonstop digital transformation, it's easy to chase the newst tool or the next silver bullet. But while leading at the **federal CISO level**, where the stakes are highest, our speaker sees a consistent truth: **great teams win on the basics.** Join us for an exciting evening with our incredible spotlight speaker, **TraudLinde Clark**, the **Owner & CEO of Ground Truth Solutions!** **TraudLinde Clark** has forged a career in tech from the mailroom to **federal CISO experience**. She's not only navigated change, she has anticipated it, shaped it and turned change into a competitive advantage! With **22 years of federal service**, TraudLinde has led enterprise IT and cyber operations supporting national security, law enforcement, and public safety mission across **200+ locations worldwide**. She's directed large scale modernization efforts such as advancing **cloud, AI/ML, and DevSecOps adoption** while overseeing governance, incident response, and compliance under NIST and Executive Order mandates. A proven builder of **resilient teams** and complex programs, TraudLinde has aligned tech strategy to national priorities and delivered mission critcal systems with discipline, speed, and measureable impact. Join us next month to meet **TraudLinde Clark** and learn how to level up your cyber team dynamics! **Agenda** 5:30 Social hour and networking begins 6:10 Welcome 6:20 Spotlight Speaker - **TraudLinde Clark** 6:50 Q&A 7:00 Open Mic & Networking Continues 7:30 Adjourn

Thursday is becoming the favored week night for STRATEGY gamers here at Crossroads! We have played Mare Nostrum, Orleans, Gaia Project, and more. Bring your preferences, be ready to split if it's a larger group, and rely on us for an awesome variety of games from which to choose. Tables are situated at a distance and servers wear masks for Covid mitigation, but table-mates should be respectful of each other and have masks ready as well unless you already cohabitate or have reason to trust each other. All other Covid precautions are in place by Crossroads, including hygeine and cleanliness.

**Agenda:** * 6-6:30 pm: Networking and food/drinks * 6:30-7:15 pm: Announcements and presentation * 7:15 pm-7:30 pm: Q&A and close-out **Hacking the Stack: Using OpenSearch Dashboards as an Application Framework** Most developers treat OpenSearch Dashboards (OSD) strictly as a visualization layer—a place for charts and graphs. They are missing the bigger picture. OSD is a powerful, untapped environment for full-stack application development. In this session, we peel back the architecture of **an enterprise-grade risk, compliance, and security platform built entirely *on top of* OSD**. We moved beyond simple plugins and pushed OSD to its limits to create a seamless, interactive application experience. Join us for a deep dive into the engineering reality of the OpenSearch stack, including: * **The Analysis:** Why the OpenSearch stack beat out the competition. * **The Build,** **Beyond Visualization:** How to implement custom React components to build complex workflows and interactive UIs within OSD. * **The Integrations:** Integrating Wazuh for agent management and ingesting data at scale. * **The “Gotchas”:** Honest, real-world lessons on data handling, state management, and what to look out for. **If you are ready to push your plugins from “reporting tools” to “robust software,” do not miss this session!**