Website Optimization

Leads come in, but they don’t move. Prospects engage, but they don’t convert. Customers join, but they don’t stay. And most teams are guessing where the breakdown actually is. At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements. You’ll learn how to: * Map your real customer journey * Identify friction points across your lead funnel * Use AI to analyze messy marketing data in a structured way. Geoff will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance. This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.

For the month of March, we will visit a new winery to me...Three Creeks Winery. Weather permitting, we will be sitting outside, but we will play that by ear. Please bring your own fold-up chair in case there is not a space large enough for our group. We will make one! Their website mentions shade trees, but I do not know if they will be available. Outside food IS allowed, but they also sell charcuterie boxes, cheeses, meats, bread sticks, crackers, chips, popcorn, and chocolate. I hope to see you there! [WEBSITE](https://www.3creekswinery.com/)

## **1 Million Cups Loudoun – Resource Presentation** **Why Not Today? Build Systems That Support Your Growth** **Presented by Leslie Kane, Founder of Why Not Today?** **Wednesday March 25th \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us for a powerful resource presentation designed to help entrepreneurs move from scattered effort to sustainable momentum. *** ## **About the Session** Entrepreneurs rarely struggle because they lack ideas. They struggle because everything lives in their head. In this session, **Leslie Kane**, founder of **Why Not Today?**, will explore how developing intentional systems creates clarity, focus, and forward progress in business. Drawing from decades of leadership experience and working with hundreds of entrepreneurs, Leslie shares how structure reduces overwhelm, simplifies decision-making, and transforms inconsistent action into repeatable success. If you’re building a business and constantly feeling stretched thin, this conversation will challenge you to ask a powerful question: **Why not today?** *** ## **What You’ll Gain** * Insight into why systems are critical for growth * Practical perspective on turning ideas into structured action * A framework for reducing overwhelm * A mindset shift from reactive to intentional leadership This is not about adding more to your plate — it’s about building the foundation that allows your business to grow without burning you out. *** ## **About 1 Million Cups** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow through conversation and collaboration. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us for coffee, connection, and a conversation that may completely change how you approach your business growth.

Learn more about our Home Buyer Program * get up to $202k in down payment assistance through HPAP * get up to $25K in grants from Maryland Mortgage Program * downpayment assistance options through DC Open Doors * how to qualify and what loans are available * loan application and approval process * repeat home buyer options * purchase price limits * market insight and home buying steps in a competitive market SIGN UP AT THE LINK BELOW: [https://www.enggarcia.com/egpwebinars/](https://www.google.com/url?q=https://www.enggarcia.com/egpwebinars/&sa=D&source=calendar&ust=1705256818169980&usg=AOvVaw0qgqMgQjduPHADDDggU6H6)

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.

[Profs and Pints Northern Virginia](https://www.profsandpints.com/washingtondc) presents: **“The Secrets of Runes,”** on the origins, development, and interpretation of the runic script, with Lilla Kopár, runologist and a professor of medieval literature and culture at Catholic University. [Advance tickets: $13.50 plus sales tax and processing fees. Available at [https://events.ticketleap.com/tickets/profsandpints/nv-rune-secrets](https://events.ticketleap.com/tickets/profsandpints/nv-rune-secrets) .] The fame of runes outshines that of any other ancient script. They can be found not just on Viking Age rune stones, but on Bilbo’s door and as the Bluetooth logo on your cell phone. Runic script is commonly associated with magic, used by modern practitioners of neopaganism, and in recent decades has captured the imagination of filmmakers and video game designers. Yet most of us know little about the historical origins of runes and have no clue how to read or use them. Come to Crooked Run Fermentation in Sterling, Va., to get schooled on runic script with the help of Lilla Kopár, a veteran scholar of runes who has earned a following among Profs and Pints fans by giving fantastic talks on medieval monsters and Norse mythology. As someone who has carried out extensive field research on runes, published several articles on runic objects, and even appeared on the History Channel commenting on runes in America, she’s exceptionally qualified to introduce you to runology and the fascinating things that runes tell us. Dr Kopár will discuss the development of runic script from its humble origins on the borders of the Roman Empire in the first or second century CE, through its popularity in the Viking world, to its use and misuse in modern times. She’ll discuss how runes are a set of related alphabets that underwent changes over time and she’ll describe what inspired changes in this writing system and where and how runes were used in the medieval period. Her richly illustrated talk will highlight some of the most intriguing objects with runic inscriptions, from humble bone fragments to impressive rune stones, and offer insight into the scholarly methods of deciphering and interpreting runic inscriptions. We’ll also look at the function of the runic script from simple practical notes and memorial inscriptions to cipher-runes and magic. The most fun might be the in-class assignment, which will involve reading a few runic inscriptions and writing your name and other words in runes. (Doors: $17, or $15 with a student ID. Listed time is for doors. Talk starts 30 minutes later.) Image: Part of Codex runicus, a rune manuscript written on animal skin and dating to about 1300 (University of Copenhagen / Wikimedia Commons).