Measuring & Engaging your Email List

Do people read your emails and take action, or do they sit around unopened? Are you getting your message across and having an impact?

Last year our event with Eric Squair on Making the Most of your Email List (https://www.meetup.com/toronto-net-tuesday/events/63454822/) was completely full, so we’re bringing him back again this year to share more great thoughts on making the most of your emails. Whether you were able to make it last year or not, there’ll be something here for you.

In this session, Eric will focus on two areas:

How to engage your list (tips for keeping them interested and reading your emails)

How to measure the engagement of your list (techniques such as tagging URLs and setting up website goals in your analytics tool)

Livestreaming
This event will be livestreamed, so you can attend no matter where you are! Joining is easy as there is no need to RSVP; just go to http://www.livestream.com/techsoupcanada around 5:30pm Eastern Time.

Who should attend?

Nonprofits, charities and social enterprises who currently send emails to their supporters and want to take the next step to use & measure their emails more effectively

Consultants who help nonprofits with their email newsletters and want to share ideas

Speaker: Eric Squair

Eric Squair is an online communications consultant based at the Centre for Social Innovation in Toronto. He has been building and engaging with email lists for the past decade, working on staff with Greenpeace Canada and the Make Poverty History campaign to build their lists and engage with supporters. He is passionate and opinionated about what goes into an effective email marketing program, and is looking forward to hosting this workshop/discussion. You can find out more about the work Eric does at http://eric.squair.ca (http://eric.squair.ca/)

Hashtag: #Net2TO

Donation price: $5.00 (Pay in cash at the door. Receipts available.)

If you RSVP and find out later that you can’t attend, please change your RSVP to “Not Attending” to accommodate others who may be interested.