SEO for People Confused about SEO

"SEO is ..."

SEO is dead. Or not dead. It's hard. Or easy. Just ask Google!

Better yet, let's skip the click bait and define what the heck Search Engine Optimization means in 2017.

What role does it play in today's marketing toolkit? Is the name useful or confusing? How do you talk to clients about it? And what are some tools and strategies particularly suited to WordPress users?

Writer, web marketer and accidental SEO Tom Wilkowske will help lead a discussion that will feature heavy audience contributions (that's you!)