Driving Growth Through Analytics. George Xing -- Head of Analytics at Lyft

"Driving growth through analytics".

Abstract: Lyft has grown significantly over the past several years, and analytics has been a key driver in its success. This talk focuses on a few case studies in the company's history of how business insights were generated and used to shape the direction of the business.

Bio: George is Head of Analytics at Lyft, and leads a group that encompasses the product analytics, marketing analytics, operations analytics, and business intelligence teams. The analytics team is responsible for driving growth and decision-making across the company. Prior to Lyft, he was a data scientist at Indiegogo and worked in fixed income research. He studied economics and computer science at Princeton University.