Navigating Market Cycles in Ground-Up Development

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## The numbers looked different 12 months later

Most investors think the deal is won at purchase. It’s not. The real test happens 12–18 months later. When interest rates move. When buyer demand slows. When your exit doesn’t pencil the same. Matt Strong built a 20-unit townhome project. But the market didn’t stay the same.

We’re breaking down:
• What assumptions changed
• How ROI shifted
• The pivot he made
• What protected the project

Smart investors don’t predict cycles, they prepare for them.