The Research Death Spiral: How Tactical UX Research Will Not Spark Innovation

Product teams often find themselves reacting to changes rather than anticipating them. As a result, UX research teams end up doing the "clean up" work, fixing tactical issues rather than focusing on the larger issues. Kevin will explain what happens when teams focus only on being reactive and give steps on how to break out of this death spiral so your organization can be more innovative.

Agenda:
• Talk - approx. 30-40 minutes
• Q&A - approx. 30-40 minutes

ABOUT KEVIN
Kevin Liang is a UX Researcher and consultant with over 10 years of behavioral research experience, 6 of which in the UX industry at various Fortune 500 companies like Google, Uber, Volkswagen, and Stubhub, as well as consulting startups. He has received patents for his research, launched over 60+ products and features, and adapted research methods and processes in creative ways, all while mentoring and inspiring junior researchers to find their dream job on his YouTube channel "Zero to UX". He is from the Bay Area, California and as a self-proclaimed “space nerd”, his claim to fame is that he predicted Pluto’s demotion as a planet when he was 8 years old.