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TALK

Whether you are a digital marketeer, social media guru, or UX writer, research and testing is key to the successful performance of your content. In this session, Alexandra Duncan, a content strategist based in Zurich, will take you through the ins and outs of how A/B testing works. She’ll cover user research methods, optimizing digital products and UI text, as well as how to work with data and define success.

All skill levels are welcome to join.

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SPEAKER

Alexandra is a data-driven UX writer and content strategist for corporate communications. Former Seattleite turned globetrotter, she spent the last 10 years of her life abroad. Along the way, she developed a passion for sustainability and a drive to create social impact. In 2020, she brought her communications expertise and creative superpowers to Zurich. Want to see more of her work? Check out her personal website: https://alexasdesk.com/

You can also connect with Alexandra on LinkedIn: https://www.linkedin.com/in/alexandraduncansais/

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AGENDA

Virtual door opening will be at 19:00.

19:00 Intro and short UX writing warm up
19:15 Input from Alex about content testing, followed by Q&A
ca. 20:00 Speed networking round for those who want to stick around

For those who can't make it on the day and for those on the waiting list: we plan to make a video available.

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SPONSORS and SUPPORT

A big thank you to our sponsor for this Meetup!

Nothing AG has been supporting us since the beginning by paying for our Meetup subscription. Once again, they're also acting as our virtual host – check them out: https://www.nothing.ch/

Want to support this Meetup, too? You can do so in two ways...

Become a speaker: https://forms.gle/iVoh56RDU6sNjN3q6
Become a sponsor: send an email to lara.portmann@discourse.ch

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