Designing for trust – with Margot Bloomstein (online)

In today’s economy, businesses need a new strategy to earn trust and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain trust, we talk about empathy, transparency, and authenticity. But how do we get beyond those buzzwords—and what is the responsibility and opportunity for content strategists, UX writers, and designers to lead the way? The secret is in how we use content to empower our audiences: when we give more control to users, they put more trust in us.

Examining what works among teams of all stripes and sizes, Margot will share examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your work to regain trust and lead your audience and organization from cynicism toward something far more productive: hope.
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SPEAKER

Margot Bloomstein is one of the most prominent voices in the content strategy industry. She is the author of “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap” and “Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project” and is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot advises Women Talk Design and teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria. She also lectures around the world about brand-driven content strategy and designing for trust. Find her on Twitter at @mbloomstein.

Margot’s book “Trustworthy”: https://www.indiebound.org/book/9781989603925
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AGENDA

Virtual door opening will be at 19:00 Swiss time (UTC +1). We'll have a talk by Margot, followed by Q&A. Afterwards (ca. 20:00 or 20:30), we'll do one or two rounds of speed networking for those who want to stick around.
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SPONSORS and SUPPORT

A big thank you to our sponsor!

The product design company Nothing has been supporting us since the beginning by paying for our Meetup subscription. Once again, they’re also acting as our virtual host. They're a Swiss venture lab designing products which matter: https://www.nothing.ch/

Want to support this Meetup, too? We’re still looking for further sponsors for this event. If you want to support us (and/or think that you can convince your employer of the cause), send an email to Lara (lara.portmann@discourse.ch) for more information.