UX Zagreb

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About us

UXZGB exists to support the growth of UX practice through collaboration, learning, and open discussion. By offering both online and in-person events in English, we make space for a wider range of perspectives while establishing Zagreb as a regional hub for UX design excellence. Our events welcome both UX practitioners and anyone curious about human-centred design.

Our key pillars are:

Raising UX maturity in the region through evidence-based practice, professional standards, and a human-centred mindset for teams, organizations, and broader society.
Building a strong and supportive UX community that connects designers, researchers, product thinkers, and anyone passionate about creating better experiences.
Fostering international collaboration by hosting all events in English to enable knowledge exchange and participation from the global UX community.

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Code of conduct is:

Treat all members with respect and kindness.
Keep the atmosphere relaxed, informal, and supportive.
Ask questions freely and give others space to speak and contribute.
No aggressive selling, spamming, or recruitment.
Use English by default, unless the whole group is fine with Croatian.

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Supported by ❤️ www.mcknightmedia.co

Upcoming events

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[UXZGB] Being Human – Soft Skills as a Superpower (Online)
Mon, Jun 29 · 7:00 PM CEST
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Online
Online
UXZGB is hosting its next online meetup focused on experience design beyond the digital screen. While much of today’s UX conversation revolves around apps, interfaces, and AI, some of the most memorable experiences people have are still physical, emotional, and deeply human.

In this session, we’ll explore the shared principles behind meaningful real-world and digital experiences - including emotion, participation, trust, surprise, and storytelling. Through practical examples and behind-the-scenes insights, the talk looks at how designers can create experiences that people don’t just use, but genuinely feel.

1️⃣ Welcome & Introduction (10 min) • Host: Gordon Cindrić
Short introduction to UXZGB and getting to know the audience.

2️⃣ Being Human – Soft Skills as a Superpower
(30 min) • Speaker: Claudia Bruckschwaiger
The presentation gives a practical overview of the social, personal and communicative soft skills for UX professionals, how these relate to the typical focus areas in UX and how we benefit from being human, especially in times of AI.
Perhaps our future career opportunities lie not in learning tools or technologies, but in understanding and strategically applying our soft skills. Let's discuss.

Expected Outcome
- Knowledge about different soft skills in the context of human-centered design
- The influence of soft skills on our work
- How to recognize soft skills in yourself and your team and to identify development opportunities
About the speaker:
After founding an international startup and gaining project experience in software design and digital strategy, including personnel responsibility in a management position, Claudia is now the managing partner of swohlwahr GmbH & Co KG, a management consultancy specializing in user-centered organizations. There, she supports startups, SMEs, and corporations in strategic transformation and digitalization projects. She is a lecturer in interaction design at a vocational college in Salzburg and co-author of the books "Soft Skills for UX Professionals & Human-centered Design" and "User Experience Design and Sustainability." She is also Vice President of the International Accreditation Program of UX Professionals (IAPUX).

3️⃣ Q&A and Open Discussion (15-30 min)

🗓️ Jun 29, 2026 @ 19:00 - 20:15 CET (Zagreb)
📍 Remote (Google Meet)
🌐 Language: English
5 attendees