Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders

Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders

Thursday, July 24th at 6:00 PM to 7:30 PM ET.
This is an online event.

Most UX professionals have never tried to estimate the ROI of their work. Very few in UX have formal education in finance, which can make concepts like ROI seem out of reach. Unfortunately, this leaves them at a disadvantage when discussing the value of UX with stakeholders who are more financially focused. Without quantifiable impact, UX practitioners miss opportunities to secure buy-in and budget for their initiatives.

Fortunately, calculating return on investment isn’t as intimidating as it seems on the surface. Once you grasp their basic structure and the specific scenarios where they can be used, nearly anyone can do an ROI calculation.

This talk will illustrate the importance and relevance of ROI calculations in UX research practices, helping you identify and understand three specific scenarios where UX professionals should calculate ROI:
1 ) Demonstrating ROI for completed UX projects
2) Estimating ROI for proposed research initiatives
3) Building a business case for UX tools and resources

About our speaker: Thomas Stokes

With over a decade of experience in UX research and digital strategy, I help product and UX teams navigate complex challenges with clarity and confidence. My background in human factors and strategic consulting allows me to uncover deep user insights and translate them into decisions that drive product direction, go-to-market strategy, and digital experience design.

I've worked across industries—from healthcare and fintech to SaaS, EdTech, and eCommerce—leading research engagements that shape high-stakes initiatives and elevate user experiences. I bring not just methodological rigor, but a consultative approach that connects the dots between user needs and business goals. I'm passionate about sharing insights on how teams can move forward with evidence and intention, turning user research into a strategic advantage.

Connect with Thomas:
LinkedIn
Website
Articles
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About UX Akron
Haven't attended a UX Akron event before? This is a perfect time to get to know some amazing User Experience people, ask questions if you are interested in UX as a career, and learn about UX happenings in Ohio (and beyond).

This is an online event.