Designing Complex Website Navigation

Navigation in complex websites and products is … well, complex. How do you help your users go from A to B to H when you’re putting an intricate product line online, or managing thousands of pages within a digital ecosystem? The answer lies in designing for customer intentions.

In this session, Lis and Diana will discuss why designing for customer intentions throughout your digital ecosystem empowers your team to build a bridge between what customers need and what your business provides.

We’ll dive into how to design an organic flow that carries the user through your site with intuitive ease rarely found in more traditional, hierarchy-heavy IA structures, and show you how to create a system of governance for future changes.

Many teams miss these important steps in their rush to implement new designs, leaving users confused and business stakeholders frustrated. Come ready to jump in!

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Lis Hubert and Diana Sonis are the co-founders of CX by Design, a distributed team of highly caffeinated Human-Centered Design (HCD) experts who take a data-driven approach to designing products, services, or systems. They’re passionate about exploring and redefining the intersection between business goals and customer expectations.

Lis is an acclaimed design and strategy thought leader, writer, and speaker with extensive expertise in Digital Strategy, Customer Experience, Information Architecture, and Design Thinking. Before co-founding CX by Design, Lis led large-scale product engagements for USAA, ESPN, Major League Baseball, and NewsCorp.

Diana is a successful entrepreneur with extensive expertise in UX Design, Service Design, and the Design Thinking methodology. Before co-founding CX by Design, Diana led complex product engagements for Siemens, MasterMeter, and Essilor. She has also designed, built, and sold two technology companies. One of them, a data-driven B2C, became AirBnB Neighborhoods; another, a SaaS B2B, is now a core offering in RealNex.

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What to expect:

• Make sure your Zoom account is set up and working.
• Meetup will send a reminder email day of the event.
• Just before the event, click the email link to the event page.
• Find the Zoom event link on the event page and join.

Agenda
6:30-8:00 p.m. CDT -- Program, announcements, networking, and door prize.

Powered by our generous sponsors:
Firecat Studio
USAA | AQUENT | Pressable

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