March - Serving Ads in under 300 ms & Triad of Engineering, Product, and Design

Our next meetup is on Thursday, 14th of March at 7pm at the Waterford Treasures Museum (X91 K10E).

Join us for an evening with engaging discussions, networking, food, drinks, and prizes as we look into the latest in technology and innovation. Our speakers will share their knowledge on programmatic advertising and the importance of teamwork across different tech fields.

Speaker 1: Mick O'Brien from Kargo

Mick O'Brien, Senior Director of Engineering at Kargo, brings his experience in the field of programmatic advertising to the fore. With a career marked by innovation and leadership, Mick is leading a Kargo team to build upon their vast architecture that manages the delivery of billions of ads daily, to deliver outcomes-based advertising in a cookieless world.

Tech Talk: Programmatic Advertising in under 300 milliseconds

In this session, Mick will take us through the lifecycle of a digital ad, from its inception to the moment it captures your attention on screen. He will delve into the complex software and infrastructure designed to support the vast scale of programmatic advertising, ensuring that billions of ads find their audience every day efficiently and effectively.

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Speaker 2: John Costello from Zendesk

John Costello, a seasoned Group Product Manager at Zendesk, has a rich history of contributing to the tech industry. An alumnus of WIT, his journey from a student working in Gino's to a leading figure in product management is nothing short of inspiring. With a career spanning across several notable companies like IBM, SAP, Hubspot, and Zendesk, John has honed his expertise in fostering collaboration between engineering, product, and design teams to drive innovation and excellence in product development.

Tech Talk: Ways of working in the Triad of Engineering, Product, and Design

John's presentation will explore the synergies between engineering, product, and design, leveraging his deep expertise. He'll unveil strategies to cultivate robust collaboration among these key disciplines, with the goal of boosting productivity, driving innovation, and improving team dynamics. Attendees can expect a wealth of practical insights into harnessing the collective strength of integrated team efforts within the tech sector. Join John as he shares his insights gleaned from years of experience on how these crucial software disciplines can thrive and be stronger together.