Effective Web Presence: Plugins? Opt-in forms? E-blasts? Customer relations?

Creating an Effective Web Presence - let's find and define your KPI first.

Do you want to build a website?
How do you want it? Wix? Squarespace? WordPress? Shopify? Google site?
Website customization: do you need a distinctive look? Do you have a Theme / Custom look preferences?
Would you need specific Modules or plugins? What Functionality do you need?
Do you need your own domain name? Hosting? How much space? How fast?
Do you plan to manage professional email address - domain name based?
Do you have clear Unique Value Proposition to attract right customers?
How to find the words your customer thinking in, not you 're thinking in
Do you plan to use E-blasts?
Having a form where people can opt-in?
What are your thoughts about getting Customers? What will lead people to your website? SEO?
Building relationship with your clients / followers / target audience Have you thought about Contacts management? Do you need tracing interactions / history? Payments?
Do you want to track customer behavior on your website? Where did they come from? What they are doing at your website?

OpenHub and Newburgh Free Library are inviting you for a series of interactive workshops with 3 classes offered during this Fall:

• Website Objectives and Planning your online presence: customer development, segmentation and profiling. 9/28
• Funnels, E-blasts and customer relationship platforms (Mailchimp, Constant Contacts, InfusionSoft, etc) 10/19
• Basic technology foundations you need for your business website. Hosting, domain name, CPanel, HTML, semantic web, Google Sites 11/23

These 3 classes will be offered during Spring:

• Choosing Content Management System for your website. WordPress 101
• ADA Compliant websites and Search-ability. Did you know, any business that is required to have handicapped-accessible parking or restrooms is legally required to have a handicapped-accessible website, too!
• WordPress 102 - installing and customization

Register using this link:
https://us02web.zoom.us/meeting/register/tZMvde-oqjMqEtK-5kFmIe_J2k950kh5qfff