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ABOUT THE PRESENTATION
Sure, in today’s business world having a website is almost a requirement. But what that website achieves, beyond simply showing you live in the digital world, is entirely up to you. Just because you built something does not mean the masses will come to learn more about your brand, buy your products, or sign up for your services. It would be great if that were the case, but it isn’t. Pulled from my bestselling book, Made to Sell: Creating Websites that Convert, I'll reveal the tips and tricks to transform your website, and in turn, your brand and revenue. Whether you have a simple one-page site or a complex retail store with thousands of products.

ABOUT THE PRESENTER
Ari Krzyzek is the CEO and Head of Strategy at Chykalophia (read: see-ka-lo-fia), a woman minority-owned web & creative agency helping women-led brands in B2B tech transform their website into platforms that drive business growth. Inspired by the support she received from women founders, Ari is passionate about providing tailored solutions for women-led businesses. She understands the unique challenges they face in finding the right creative and technical support. Ari is the co-author of the bestselling book, Made to Sell: Creating Websites that Convert. She actively supports fellow female entrepreneurs as a branding and UX consultant through various business organizations like 1871, Chicago Innovation, and as a board member for the Coleman Entrepreneurship Center at DePaul University.

For over 13 years, Chykalophia has delivered high-quality web design, branding, and UX services, seamlessly integrating a balance of creativity and technology. Their WBENC certifications, award-winning work, and 5-star Clutch rating distinguish them in the industry. Under Ari's leadership, Chykalophia has successfully helped over 250 businesses grow to 6- and 7-figure successes. Esteemed organizations like Verizon Small Business Digital Ready, Gold House Ventures, and SBDC trust Chykalophia to mentor and lead their programming. Ari has been featured in Forbes, Thrive Global, and Buffer, further establishing her as a thought leader in the industry.

ATTENDING THE MEETUP
This event will be ONLINE ONLY. It will be broadcast at 6:00 pm EDT on Thursday, August 15th as a live Zoom online meeting. The Zoom link will be revealed and sent after you RSVP for the meetup. To deter "Zoom-bombers", we screen everyone who joins Zoom by comparing their names to our RSVP list. When you join Zoom, be sure that your Zoom name matches the name under which you RSVP'd.

Participants are asked to mute their audio when the presentation begins. Please hold all questions until the end. After the presentation concludes, everyone in the Zoom can discuss the presentation, answer questions, and socialize in video conference mode.

This presentation will be recorded! We will post it to our YouTube channel but without the interactive Q&A at the end.

Please subscribe now at[ https://www.youtube.com/channel/UCqesdRkxvQAolWo9v8dE11A](https://www.youtube.com/channel/UCqesdRkxvQAolWo9v8dE11A) to receive a notification of when this and future video-based meetup recordings are posted.

Please also RSVP so that we'll be able to get a headcount for tracking our attendance. If you cannot attend, please cancel your RSVP for an accurate headcount.

CMS (Content Management Systems)
Content Strategy
UI/UX Design
WordPress
Scalability

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