WordPress as a Marketing Platform

In order to attend this meetup (since seating is limited) you must REGISTER here -> https://www.eventbrite.com/e/wordpress-as-a-marketing-platform-tickets-49137594869
*note: WeWork requires that all attendees check in with a photo ID.

Presenters:

-Trent Lapinski, Marketing Automation and SaaS with WordPress

Trent Lapinski is the former founder of CyberChimps, a WordPress theme development company with over 38,000 customers. His company was acquired by Hummingbird Web Solutions in 2015. Trent is an expert in WordPress development, cloud hosting, and marketing automation. Currently consulting in the blockchain/ICO space with ShotVentures.com, and host of cryptodisrupted.com, a crypto and blockchain podcast.

• Massimo Paolini ,How to setup WP for “WhiteHat” SEO

Beyond Yoast, there are several plugins and data sources you need to build, retain and protect your website’s SEO. All wearing a white hat, of course.
Massimo is the CEO and Chief Data Scientist for the The Spectrum Group Online, a Silicon Valley digital marketing agency specializing organic and paid search. His two favorite sayings are “what does the data say” and “done is more profitable than perfect.” These philosophies drive his strategies for measuring everything possible and iterating for success. Massimo currently teaches Digital Marketing at UC Berkeley Extension SF Campus and was the Director of Web Strategies for TedX Berkeley.

-Shannon Dunn, Why Content is Still King

With the rise of WordPress, social media and other content publishing platforms, content marketing has gone from cutting edge to gross overuse. Despite the flood of content on the internet, content marketing is still extremely effective and WordPress is still one of the best ways to publish it.

Shannon is a veteran WordPress developer and has been a lead organizer for our meetup for the past 2 years. He is the owner of Juutsui, a graphic design and web development firm.

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>>>> This event will be moderated by Chip Franklin, host of the afternoon show on KGO Radio 810, weekdays 4-7pm, broadcasts shows like this. Experienced in talk radio, TV, film and music, in his spare time Chip dabbles in digital marketing and promoting his site, insidethebeltway.com

Agenda:

6:00pm - 6:30pm Networking, pizza and refreshments.
6:30pm - 7:45pm Speaker presentations
7:45pm - 8:00pm Question-and-Answer