Skip to content

What we’re about

This is your invitation to the World-wide launch of Seth Godin’s new book “This is Strategy” and a virtual meetup with Seth
When: Tuesday, October 22, 2024
Where: The Brewing Market, Baseline & Broadway, in Boulder
Time: 730 AM until 830 AM

Seth says, “People think they have a Marketing problem, but what they really have is a Strategy Problem”.

The world has changed, the era of mass media/mass marketing is dead. No more one-size fits all way of communicating with anyone. And if you are seeking to make a change in a segment of the market you care about, whether for profit or in the non-profit sphere, the first step in making change is for people to hear your message. The next step is for them to want to join you.
Come join us for our highly interactive meetup and be virtually mentored by a master of strategy and marketing.
Format:
• Convene at 730 AM, please arrive early, café opens at 7am,
• Following brief introductions, we will engage with a segmented video Seth has prepared introducing key strategy concepts,
• Each segment is followed by a brief & lively break-out where you road-test the idea presented using your work,
• Wrap-up by 830AM