ProductTank Twin Cities

Why your AI product will fail
(and how to fix it before launch)

70% of AI implementations fail—not due to technical problems, but because product teams build for rational users who don't exist. You've nailed the ML model. You've optimized the UX. But you've ignored the emotional triggers, the workflow disruptions, the political landmines, and the past AI failures people are still remembering.
Product managers are trained to build great products. But AI products require a fundamentally different approach: building organizational capability simultaneously with building technical capability.

In this session, you'll learn:

• Why traditional change management gets you compliance without commitment (and why that kills AI adoption)
• How to use behavioral science to diagnose the real barriers to adoption before launch
• The framework for diagnosing your adoption barriers... and how to design the right interventions

This session is about learning how to introduce AI so that people will actually use it. If you're launching an AI product in the next 12 months and your adoption strategy is "train them and hope," you need to be in this room.

Meet the presenters
Kris Jennings spent 30 years watching well-funded transformations fail at adoption. The problem? Change management assumes humans behave rationally. They don't.
A decade ago, during national digital health product launches, Kris discovered behavioral science offered a better way. She built the changecapable™ method, which consistently achieves 90%+ adoption in complex transformations.
Author of Inspired by Fear: Becoming a Courageous Change Leader, Kris now teaches her proven method through The changecapable™ Leadership Program.

Dustin Bruzenak is the CEO of Modern Logic, where he helps business leaders turn AI and custom software into practical, repeatable value. He works with companies across industries to streamline operations, strengthen teams, and unlock new opportunities using modern technology.
Dustin also mentors emerging founders, advises technology organizations throughout Minnesota, and speaks nationally about how AI can help businesses work smarter and grow faster.