ProductTank Twin Cities

Why your AI product will fail
The Behavior Change Problem Product Managers Keep Misdiagnosing

AI products don't fail because of the technology. They fail because product teams designing for user behavior ignore the same irrationality inside their own team and organization: fear-based decisions, turf wars, data overridden by whoever's loudest in the room (or the HiPPO). With three decades of org change and behavioral design practice, Kris Jennings shows product managers the obvious answer they've been missing — and what to do about it.

In this session, you'll learn:

• Why traditional change management gets you compliance without commitment (and why that kills AI adoption)
• How to use behavioral science to diagnose the real barriers to adoption before launch
• The framework for diagnosing your adoption barriers... and how to design the right interventions

This session is about learning how to introduce AI so that people will actually use it. If you're launching an AI product in the next 12 months and your adoption strategy is "train them and hope," you need to be in this room.

Meet the presenters
Kris Jennings spent 30 years watching well-funded transformations fail at adoption. The problem? Change management assumes humans behave rationally. They don't.
A decade ago, during national digital health product launches, Kris discovered behavioral science offered a better way. She built the changecapable™ method, which consistently achieves 90%+ adoption in complex transformations.
Author of Inspired by Fear: Becoming a Courageous Change Leader, Kris now teaches her proven method through The changecapable™ Leadership Program.