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Module 1/5 | Turn conventional wisdom about entrepreneurship on its head

Module 1/5 | Lean Startup | Discover a methodology that matters today.

Dear Smart Member,

This is the first in a cycle of mature workshops, delivered* by our experienced local Lake Geneva team.  *since 2012

(Event format: 90 minutes of high quality training which includes hands-on exercises in subgroups. From 20h30 onwards, informal networking with fellow participants.)

Lean Startup is on everyone’s lips these days. Young entrepreneur communities and major companies across the Globe talk about it, and nearly every week we’re invited to yet another event that contains “lean” somewhere.

Recently we’ve had the Lean Startup Machine and Lean Marketing – and since the Harvard Business Review published Why the Lean Startup changes everything –in May 2013, the Corporate world is catching on too.

And yet, if you dig a little deeper, let’s say during a friendly chat over a Martini, you may well come to realise that neither yourself nor your colleagues clearly understand what Lean Startup really stands for, what it represents and how it can help you in a concrete way.

To fill in possible knowledge gaps, we propose to take you on a journey of discovery, learning and implementation of basic and essential Lean Startup principles.

Your journey starts today (this invitation) and ends in June 2014.

This series of workshops is for people who want to transform an idea into a sustainable business. Join us if you’re an aspiring entrepreneur ready to launch a business, a business savvy leader ready to embrace innovative thinking or a department head in a large company who’s curious and ready to abandon outmoded thinking.

By attending this first session on 27th February , you will gain understanding in 3 key areas:

1.  What’s behind Lean Startup? Its origins, the players, the jargon, the tools, the resources.

2.  The core milestones: Customer Discovery Interviews, Value Proposition Canvas, Minimum Viable Product (MVP).

3.  From the hands-on activity you take away 3 major insights: 1. Why prototyping matters. 2. Why diverse skills are essential. 3. Why you can't do without the "build, test, and learn" cycle.

As is usual in our tried workshops, there will be an interactive, hands-on session that allows you to transfer what you’ve learnt into your own entrepreneurial space.

Please ensure you don’t miss the complete workshop cycle by booking your place now

Thursday 27th March 2014
The art of obtaining non-filtered feedback about the product you plan to sell.

Thursday 24th April 2014
What are you building and for whom?

Thursday 22nd May 2014
An Innovation Game approach to bootstrap your Minimum Viable Product (MVP)

Thursday 19th June 2014
What, Who, How? Use the Lean Startup framework to tie it all together.

Looking forward to your joining.

Doris, Giorgio, Jim, Vincenzo

(Organising team)

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  • Franco

    I had a very pleasant moment, thanks Doris, Giorgio, Jim, Vincenzo.
    Actually the workshop confirmed me that pasta is better cooked with sauce. See you in a month

    2 · March 1, 2014

  • Stéphane B.

    Good organization with complementary approaches, good content with praticals experinences, good multi-cultural participants, good moment. Thanks to all, see you soon.

    3 · February 28, 2014

  • Cat A.

    A great meetup! I was surprised to learn some of the key reasons for startup failure and I enjoyed the hands-on team exercise. Well done, Doris, Giorgio, Vincenzo and Jim!

    The participants were awesome as well and I look forward to our next module together.

    3 · February 28, 2014

    • Doris E.

      I second this: the participants were awsome! :-)

      2 · February 28, 2014

  • Didier R.

    Excellent tribute to the marshmallow and its unsuspected role in team building. "He was a marshmallow. Take him for all in all. I shall not look upon his like again."

    4 · February 28, 2014

  • Giorgio P.

    Thanks to all the participants and co-hosts. We had great vibes, good fun, interesting interaction. Look forward to seeing you all for the next meet up.

    3 · February 28, 2014

  • Kate Lindley S.

    I really enjoyed the collaboration between the four hosts. Lots of diversity and inclusion in the group. Great overview of what is to come. Thank you.

    3 · February 28, 2014

  • Doris E.

    Thank you all for attending and playing the Marshmallow Challenge with so much gusto and energy. We hope to see you next time when we delve into one of the essential Lean Startup principles: "Get out of the building" and talk to potential customers, before "going into the basement" to make your service or product perfect. :-)

    3 · February 28, 2014

  • Vincenzo P.

    Good energy and relaxed cool ambience. Great people to share insight with.

    2 · February 28, 2014

  • Yves G.

    I will not be able to join tomorrow unfortunately. I have no doubt though it will be amazing.
    Looking forward joining the next event, and a big thank you to the organizing team.

    1 · February 24, 2014

  • sherman s.

    Hello Geneva Lean Startup Group. I have a very fun and cool mobile games startup in Zurich. I am looking to hire a product dev mgr and/or project manager. We are moving fast toward our launch and I need someone who knows how to manage product development, launch and continue to grow while live - the Lean Way. We have re-invented the social casino with new mechanics for multiplayer slots style games. If you are interested or know someone amazing who would be, please contact me on my linkedin,

    February 18, 2014

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