CamCreatives

A career in design has never offered a straight path.

Right now, that uncertainty feels sharper than ever.
With AI reshaping the industry and an entire generation of designers facing their first major disruption, questions about identity, process, and self-worth are rising to the surface.

Drawing on nearly two decades in the field and ongoing conversations with early-career designers, Alexander Deschamps-Sonino explores what it really means to stay grounded when the ground keeps moving.

From the trap of the saviour complex to process as anxiety management, Alex unpacks some of the quieter psychological dynamics at play in design work and asks whether confidence might have less to do with skills than we think.

Come along - especially if you disagree!

Alexandra Deschamps-Sonsino is a London-based author, consultant and speaker with nearly two decades of experience working across design, technology, ethics and climate change.

Her product work can be seen in the permanent collections of the London Design Museum, MoMA in New York and the Museum of Science and Technology in Vienna.

Her writing includes three books on innovation, smart homes and technology in public spaces.