Who needs social media?
Whether you're the Mayor of your corner Starbucks or still think that a tumblr is for sipping whiskey, it's hard to ignore the increasing relevance of social media. This week, GA has a class for everyone, whether you're a savvy college student interested in landing a full-time gig in the space, or a business looking for feedback on your Facebook presence. Already logged in, but not sure what to say? The cofounders of Contently will deliver tried and true strategy guidelines for your company blog. And Meetup's David Pashman will keep startups on the straight and narrow with an introduction to social media law.
Need users for a new web or mobile product? Don't miss our one-day User Acquisition Workshop on Tuesday, August 9th.
Facebook Workshop Series: Facebook Critique Session / Mon, 8/1, 6:30 – 8:30 pm
Introduction to Social Media Law / Mon 8/1, 8 – 9:30 pm
Social Media Skills for Interns / Tue 8/2, 6 - 7:30 pm
Techniques for Ideation and Brainstorming / Wed 8/3, 6 – 7:30 pm
Blogging and Content Strategy / Thu 8/4, 6 – 7:30 pm
The Business of Music: Bill Wilson (VP of Digital Strategy for NARM) / Mon 8/8, 12 – 1:30 pm
Real Estate Leasing for Startups / Tue 8/9, 6 - 7:30 pm
Acting for Entrepreneurs / Tue 8/9, 6 - 8 pm
Hacking Print Media: Pitching Journalists and Getting Profiled / Tue 8/9, 8 - 9:30 pm
Startup Sales Strategies: Preparing for the First Meeting / Wed 8/10, 8 - 9:30 pm
Crowdfunding Your Product / Thu 8/11, 6 - 7:30 pm
Behavioral Economics for Startups / Sat 9/24, 9 am - 4 pm
You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of Turntable.fm, Foursquare, or Facebook. In this intensive, day-long User Acquisition workshop, you’ll learn the tools and techniques to effectively grow your user base -- and maybe even go viral.
Want to teach at General Assembly? Get in touch by completing the form here.
Facebook Workshop Series: Facebook Critique Session // BUSINESS 768, TECH 332
Jason Mitchell, Founding Partner, Movement Strategy
Monday, August 1st from 6:30 pm to 8:30 pm.
Want to receive direct feedback about everything that you are doing right and wrong on your Facebook page? This session will examine a number of different Facebook pages, including class participants', and use them to illustrate key do's and don'ts.
Introduction to Social Media Law // BUSINESS 336
David Pashman, Legal Team Leader, Meetup
Monday, August 1st, from 8:00-9:30 pm.
This course, which is tailored to non-lawyers, will present an overview of product and user related legal issues that internet start-ups need to address. It will cover such topics as terms of service, defamation, copyright and trademark infringement, and privacy and data security.
Social Media Skills for Interns // BUSINESS 34
Session IV: Facebook for your Business
Tuesday, August 2nd from 6:00 pm to 7:30 pm.
Social media has created a wave of new job opportunities that recent grads are much more suited to fill than the old guard of marketing. This means that if you position yourself correctly, you have the opportunity to take on a lot of responsibility and exciting work very early on in your career. This course will teach you to do exactly that by covering the ins and outs of effectively managing a company’s Facebook page.
Work in Progress: UI/UX/Brand Design Critique
Panelists: Charles Adler (Co-founder/Creative Director, Kickstarter) Rob Giampietro (Principal, Project Projects) Peter Vidani (Lead Designer, Tumblr)
Tuesday, August 2nd from 8:00 pm to 10:00 pm.
Are you working on a new web- or mobile-based product and craving design input? Do you want critical feedback on your brand identity or UI/UX? This session will provide individuals or small teams with the opportunity to review their work in an informal environment with our panel regardless of where they may be in the design process -- from early-stage sketches or wireframes to fully functional prototypes or live sites.
Techniques for Ideation and Brainstorming // BUSINESS 132
Emily Lutzker, Founder and CEO, OpenInvo
Wednesday, August 3rd from 6:00 pm to 7:30 pm.
Whether you want to be an entrepreneur, develop a new product, or simply figure out a new direction for your existing product, conducting a bit of ideation and brainstorming is a good place to start. Even if you’ve got a few sparks of genius flying around in your head, you might not have a clue about how to organize or evaluate them. In this session, students will engage in exercises that break down conceptual walls, and learn to organize thoughts into a mind map.
Justin Michaliga, Interactive Designer and Developer
Wednesday, August 3rd from 8:00 pm to 9:30 pm.
Blogging and Content Strategy // BUSINESS 464
Joe Coleman and Shane Snow, Co-founders, Contently
Thursday August 4th from 6:00 pm to 7:30 pm.
Blogging is a powerful way to position your company or yourself as an authority within a community. Which blogging platform is best for you (Tumblr? Blogger? Wordpress?), how do you ensure that you have a steady supply of great content, and how can you measure the impact that your posts are having on your bottom line? This class will equip you with the tools and the strategies you need to maintain a blog that supports your objectives.
Introduction to Managing Software Development // BUSINESS 376, TECH 401
Peter Bell, CTO, SKiNNiO
Thursday, August 4th from 8:00 pm to 9:30 pm.
You've written a good RFQ and found just the right developer. How do you manage the process of going from specifications to software as quickly and cost effectively as possible? In this session we'll look at proven best practices for decomposing a project effectively, managing a development team, monitoring the success of a project, and ensuring that your software meets your business goals within your agreed budget and timeframe.
Wharton @ General Assembly
Corey Pierson, Jake Schwartz, Saadiq Rogers, Michael Geer, Kartik Hosanagar, David Mars, and others
Saturday, August 6th from 3:00 pm to 8:00 pm.
Join The Wharton School at General Assembly. After a morning of member-only events, the afternoon will feature talks open to the larger New York startup community, culminating in a happy hour with Wharton students and alumni founders and GA members.
The Business of Music: Bill Wilson (VP of Digital Strategy for NARM) // BUSINESS 22
Bill Wilson, VP of Digital Strategy and Business Development for NARM
Monday, August 8th from 12:00 pm to 1:30 pm.
Join GA's Music Startup Academy creator Bill Wilson, VP of Digital Strategy and Business Development for NARM/DigitalMusic.org, for a 90 minute introductory crash course on the basics of the music business. The session will cover the fundamentals, structure, and economics of the industry, including who the major players are, who controls which rights, the org chart of the business, and how each silo interoperates.
Traditional Media and the Digital World // BUSINESS 255, TECH 328
Josh Koppel, Principal Founder, ScrollMotion
Monday, August 8th from 6:00 pm to 7:30 pm.
Recent tech developments have drastically changed the position of traditional media in our world. Where do traditional media companies stand today? What is the role that app creators have played in transferring traditional media into the digital world? This course will study the process of bringing traditional media content into the digital space by examining a variety of case studies.
User Experience Essentials // DESIGN 216, BUSINESS 328
Emmett Shine and Dan Kenger, Gin Lane Media
Monday, August 8th from 8:00 pm to 9:30 pm.
User Experience is becoming one of the most important components of a product or a brand, and as a result, it is crucial to gain a holistic understanding of UX. In this course, students will learn how to design and develop a product based on an understanding of its audience. It will also cover the meaning of UX for brands in terms of identity and interaction, best practices for development, and where UX is headed in the future.
User Acquisition: A Day Workshop // BUSINESS 337
Hadley Harris, Lauren Perkins, Joe Ziemer, Byrne Hobart, Aaron Glazer and more
Tuesday, August 9th from 9:00 am to 5:30 pm.
You have a great product... but now how do you get people using it? In this intensive day-long workshop, you'll learn the latest user acquisition tools and techniques to help you effectively grow your user base -- and maybe even go viral.
Real Estate Leasing for Startups // BUSINESS 474
Bert Rosenblatt and Andrew Stein, Founding Principals, Vicus Partners
Tuesday, August 9th, 6:00 to 7:30 pm.
So you're a startup business and you're looking to get out of the living room and into an office space. Where do you begin, what do you need to know, and how much space do you need? This class will offer helpful advice on how to lease space as a startup company by teaching students about the importance of flexibility and covering the real estate options that are available.
Acting for Entrepreneurs // BUSINESS 422
Marcy Lovitch, Actor and Instructor at OpenInvo Studio
Tuesday, August 9th, from 6:00 to 8:00 pm.
Having a great idea is only the first step to creating your own business or startup. In order for things to really take off, you'll need to convince others that your idea can go somewhere. By learning a few basic acting skills and techniques, you will develop a more self-confident and commanding presence during presentations and in business situations.
Hacking Print Media: Pitching Journalists and Getting Profiled // BUSINESS 227
Jerry Guo, former Staff Correspondent, Newsweek
Starts Tuesday, August 9th from 8:00 pm to 9:30 pm, then meets at same time for the next 2 weeks.
Print media often holds the audience you want as customers: those outside the tech echo chamber who have deep pockets and aren't as fickle as the early adopters. In this course, we'll cover the steps to getting you, your product or your business featured in print without having to hire your own expensive PR agency.
Type Under the Hood: Demystifying the World of Typography // DESIGN 325
Matteo Bologna, Founder and Principal, Mucca Design
Wednesday, August 10th, from 6:00 to 7:30 pm.
Why should you use one font instead of another? Will a font change the meaning of the message you are trying to convey? In this class, you'll learn what exactly a typeface is, from how it is created with OpenType to how it functions on the page.
Startup Sales Strategies: Preparing for the First Meeting // BUSINESS 356
Anand Chopra-McGowan, Brand Alchemist, SCVNGR
Wednesday, August 10th, from 8:00 to 9:30 pm.
Learn how to prepare a winning presentation, how to get to know everyone you're going to meet with, what to bring with you, and even how to dress. The first meeting is a huge opportunity for your new startup, and this class will help you make the most of it.
Crowdfunding Your Product // BUSINESS 572
Brian Meece, CEO, RocketHub
Thursday, August 11th from 6:00 pm to 7:30 pm.
What is crowdfunding? In a nutshell, it is leveraging networks for funds, awareness, and feedback. The model combines the emotional power of traditional patronage with the massive reach of digital communication. In this class, you will learn about how crowdfunding works and what you need to successfully fund your next project.
Feedback Loops // DESIGN 320, BUSINESS 578
Charley Miller, Game Designer
Thursday, August 11th from 8:00 pm to 9:30 pm.
How do games use social incentives and dynamic reinforcement to acquire and engage players? In this class, students will learn to identify tactics used to hook a player (often subconsciously), and think critically about how to apply meaningful incentive to non-gaming projects.
Graphic Design Fundamentals // DESIGN 108
Tammy Guy, Founder, Tammy Guy Design
Saturday, August 13th from 1:00 pm to 5:00 pm.
In today’s competitive web environment, it is necessary to design an interface that is both engaging and easy to navigate. This course, which is tailored to non-designers, will teach students about the fundamental concepts of graphic design and how to discuss these ideas using key terminology.
Behavioral Economics for Startups // BUSINESS 39, DESIGN 79
Dan Ariely, Author, Predictably Irrational
Saturday, September 24th from 9:00 am to 4:00 pm. Get $70 off with our early bird special when you purchase this ticket before August 13th.
Designing great experiences relies on a deep understanding of user motivations and behavior. For startups, the principles of behavioral economics can be used to design conversion pages, improve customer and employee retention, design pricing pages and drive optimal user behavior. This intensive day-long program combines the individualized attention of breakout sessions with transformative lectures from industry experts, and will be particularly helpful for anyone with a role creating user experiences.
We hope you'll join us.
The GA Team
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