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Your Week at GA | Telling Your Startup's Story, Link Building, Brand Strategy, Intro to the New York Times API, & More

From: user 1.
Sent on: Monday, August 29, 2011 10:31 AM
"Your biggest challenge will be building a great team." —John Doerr, Partner, Kleiner Perkins Caufield & Byers
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What did you do this summer?

Remember that skill you said you'd teach yourself this summer, while everyone else was kicking back in the sun? It's almost September, Hurricane Irene has passed, and General Assembly's class schedule is packed with tools and tactics you can apply to your job right away. Learn brand strategy secrets from an agency insider, and jumpstart your marketing effort with link building essentials. Expand your professional network for better sales results, and hack the New York Times API, regardless of your coding skill level.

Does the back to school rush leave you hungry for homework? Our Android development course and CSS series kick off this month, too.



Want to teach at General Assembly? Get in touch by completing the form here.

Introduction to the New York Times API // TECH 668
Zoe Fraade-Blanar, Interactive Technology Consultant, The New York Times
Monday, August 29th from 6:00 pm to 7:30 pm.

Learn the fundamentals of pulling information using the Times API using a variety of techniques stretching from simple to code-heavy (with PHP). Whether you’re a raw beginner trying to figure out what this API thing is, or a master coder looking to brush up on your skills, you’ll leave this class with a full journalism-hacking toolbelt.

Monetizing Traffic Through Advertising // BUSINESS 255
Kevin Weatherman, Director of Business Development, MoPub - Formerly at PubMatic & AdBrite
Monday, August 29th from 6:00 pm to 7:30 pm.

In this second session of the Online Ad Ecosystem series, learn about individual publishers and the multiple options available for monetization - Direct Sales or Remnant, and all the nuances of real time bidding from the publisher's perspective.

Telling Your Startup's Story // BUSINESS 566
Jerome Deroy, Corporate Programs Leader, Narativ
Tuesday, August 30th from 6:00 pm to 7:30 pm.

Every business has a story. How well are you telling yours? Whether you're selling a product, pitching to your investors, training new staff, or networking, learn how to use the power of story to stand out and inspire your audiences to act.

Fundamentals of Brand Strategy // BUSINESS 254, DESIGN 412
Caitlin Flynn, Senior Strategic Planner, Ogilvy & Mather Worldwide
Tuesday, August 30th from 8:00 pm to 9:30 pm.

Branding is a somewhat elusive concept, but has been proven to add real financial value to businesses when executed well. Come explore the fundamentals of brand strategy through a variety of different branding models, case studies, and methods that branding, advertising, and design agencies use to define and build brands.

Link Building for Startups // BUSINESS 529
Byrne Hobart, Strategy Director, Blue Fountain Media
Wednesday, August 31st from 6:00 pm to 7:30 pm.

If you can invest time but not money in your market, SEO may be the smartest choice for your marketing. This class will cover core issues in link-building such as how to identify which sites will link to you, methodologies to turn your site into a linkable "authority" in your industry.

Building a Professional Network // BUSINESS 356
Anand Chopra-McGowan, Brand Alchemist, SCVNGR
Wednesday, August 31st from 8:00 pm to 9:30 pm.

Your network is the number one measure of your success as a salesperson, and this class will show you how to build it. We'll look at where to go, who to talk to, what to say, and how to say it. From timeless tactics to the very latest in new media networking tools, you'll come out of this class ready to build a powerful, active, and vibrant professional network.

Twitter on Your Website // BUSINESS 489
Natan Edelsburg, VP, Sawhorse Media
Thursday, September 1st from 6:00 pm to 7:30 pm.

Use the Twitter API to incorporate your Twitter account with your personal website or product, expanding your social media footprint by installing tweet buttons on your website or blog.

Credit Card Processing Basics // BUSINESS 566
Sean Harper, CEO, FeeFighters
Thursday, September 1st from 8:00 pm to 9:30 pm.

The choices for credit card processing seem endless, and can be daunting. What are pricing structures? Processing fees? In fact, how does credit card processing even work? Enter FeeFighters. They established comparison shopping for credit card processing rates, and are dedicated to helping you understand terms like "interchange" and "ISO."

An Insider's Guide to Angel Investing // BUSINESS 371
Thomas Wisniewski, Director, New York Angels
Wednesday, September 7th from 6:00 pm to 7:30 pm.

Learn about the angel investment process and fundraising marketplace from an active early stage investor and board member of New York Angels. This class will provide a thorough overview of the "market" for early stage investment, and answer common questions about how to find the right Angel investors.

Fundraising Pitch Coaching Workshop // BUSINESS 583
McAdory Lipscomb, Pitch Coach and Former Operating Partner, RRE Ventures
Thursday, September 8th from 5:30 pm to 8:30 pm.

Crafting an effective venture pitch is one of the most important yet challenging tasks for a startup CEO. In this intensive three-hour workshop, students will learn how to build a powerful venture pitch in a collaborative, hands-on environment.

Tracking Clicks and Growth on Twitter // BUSINESS 489
Natan Edelsburg, VP, Sawhorse Media
Thursday, September 8th from 6:00 pm to 7:30 pm.

How do you track your visitors? How much time does one dedicate to monitoring clicks and growth? This class will strategize appropriate tools, and provide easy explanations for setting up these programs on your devices.

Form Design (Web Usability Series) // DESIGN 221, TECH 123
Tammy Guy, Founder, Tammy Guy Design
Thursday, September 8th from 8:00 pm to 10:00 pm.

Forms allow customers to “talk” to companies online. Students will learn how to plan and design their forms in a way that reduces abandonment rates by changing overwhelming processes into seamless experiences that are easy to follow and complete.

Behavioral Economics for Startups // BUSINESS 39, DESIGN 79
Dan Ariely, Author, Predictably Irrational
Saturday, September 24th from 9:00 am to 4:00 pm.

Designing great experiences relies on a deep understanding of user motivations and behavior. For startups, the principles of behavioral economics can be used to design conversion pages, improve customer and employee retention, design pricing pages and drive optimal user behavior.

We hope you'll join us.

The GA Team

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