Come break the rules with us.
This week at GA, we'll help you embrace the latest tech tools and trends for your startup. We're taking a look at how technology is disrupting the fashion industry, and offering bold social media strategies that can help you get users, make headlines, and more.
We'll show you how to build apps that are ready for release in just 10 weeks.
And for times when you do need to play by the rules, we'll teach you proven tips for how to keep your clients happy.
Assembled Fashion / Sat, 11/12, 8:30 am - 5 pm
Capital Factory Demo Day - ATX in NYC / Wed, 11/9, 7:00 pm - 10 pm
Hack and Tell / Mon, 11/14, 7:00 pm - 9 pm
The Fusion of Fine Art and Fashion / Wed, 11/16, 7:00 pm - 9:30 pm
Startup Weekend NYC / Fri, 11/18 - Sun, 11/20
Fundamentals of Audio Programming / Wed, 11/9, 8 pm - 9:30 pm
More Modern Perl / Thu, 11/10, 6 pm - 8:00 pm
Intro to Managing Software Development: How to Find a Great Developer / Thu, 11/10, 8:00 pm - 9:30 pm
iOS App Development / Tue, 11/15, 6 pm - 7:30 pm
Building a Modern Perl App / Thu, 11/17, 6 pm - 7:30 pm
Managing Software Development / Thu, 11/17, 8:00 pm - 9:30 pm
Building Web Applications with MongoDB / Mon, 11/21, 9:30 am - 1:30 pm
Get Incorporated: Choose the Right Tax Status for Your Org / Tue, 11/8, 7 pm - 9 pm
The Art of Business Development: An Interview Series (with Steve Cheney of GroupMe) / Wed, 11/9, 6 pm - 7:30 pm
Intro to Client Services for Small Businesses and Startups / Thu, 11/10, 6 pm - 7:30 pm
New Frontiers in Social Media: A Full-Day Strategy Workshop / Fri, 11/11, 9:30 am - 5:00 pm
Essentials of Startup Tax and Accounting / Mon, 11/14, 6:00 pm - 7:30 pm
Developing Entrepreneurial Ideas / Mon, 11/14, 8:00 pm - 9:30 pm
Introduction to Grant Writing / Tue, 11/15, 6:00 pm - 7:30 pm
The Art of the Cold Call / Wed, 11/16, 6:00 pm - 7:30 pm
Want to get your app off the ground, or find work as an iOS developer? Ben Jackson, App Developer for the New York Times, will help you turn your idea into an App Store-ready product this fall in our 10-week iPhone App Development workshop series. Students will learn to create polished, functional, usable applications in an interactive lab setting.
Take your social media strategy to the next level. Check out our full-day social media strategy workshop to learn about the latest tools and tricks, and get plenty of inspiration for your own presence. Discover the latest best practices from an agency CEO, an account manager from Google, a pro sports team marketer, and more.
Want to teach at General Assembly? Get in touch by completing the form here.
Adobe Muse Workshop // DESIGN 352
Scott Citron, Creative Director, Scott Citron Designs
Monday, November 7th from 6:00 pm to 9:00 pm.
Muse (codename) is a brand new software application from Adobe. In just one session you’ll learn how to use this deep set of design and layout features to deliver professional, highly designed websites based on the latest standards.
Get Incorporated: Choosing the Right Tax Status for Your Org // BUSINESS 351
Kyle Westaway, Social Entrepreneur and Attorney
Tuesday, November 8th from 7:00 pm to 9:00 pm.
Confused by the available legal structures for social enterprises and nonprofit organizations, or not sure which is right for you? This workshop demystifies configurations like 501(c)(3), L3C, benefit corporations, B Corp certification, LLCs, and other corporate entities and arms you with the knowledge of corporate structure so that you can set up your business in the best possible way to create positive social and environmental change.
The Art of Business Development: An Interview Series (ft. GroupMe) // BUSINESS 355
Wednesday, November 9th from 6:00 pm to 7:30 pm.
Business development is critical for startups – a hard-to-define but all-important practice that delivers the users for your technology, the viewers for your content, and the revenue models for your company. This series will tackle the elusive details and provide actionable business development strategies that you can apply to your startup right away.
Fundamentals of Audio Programming // TECH 755
Wednesday, November 9th from 8:00 pm to 9:30 pm.
ProTools, iTunes, SoundCloud, Garageband and Spotify all have audio playback at their heart. But whether it's editing, mixing, streaming, recording or effects, you need to know how to get audio in and out of your computer and what to do with it once you've got it. Processing audio is fundamentally different from processing text, html or even video. This intensive introductory session will explore basic acoustics, psychoacoustics, analog signals, and digital representation; audio I/O methods, including blocking and callback; buffering, and more.
Client Services for Small Businesses and Startups // BUSINESS 295
Vince Ponzo,Executive Vice President of Partnerships, Kargo
Thursday, November 10th from 6:00 pm to 7:30 pm.
It’s something of an understatement to say that clients and customers are critical to maintaining a successful business. This class will introduce the crucial aspects of client and customer service, with an emphasis on all forms of communication, how to set and manage expectations, and simple ways to turn clients and customers into partners and advocates.
Intro to Modern Perl // TECH 216
John Napiorkowski, Software Engineer, Shutterstock
Thursday, November 10th from 6:00 pm to 8:00 pm.
Learn Modern Perl, the “glue of the internet,” used for system administration and backend web development in an 8-week course taught by Shutterstock. Perl has come a long way since the 90s with object-oriented programming, MVC frameworks (similar to Ruby on Rails), and plenty of new tools to rival Python, Ruby or any other high-level language.
Introduction to Managing Software Development: How to Find a Great Developer // TECH 401, BUSINESS 376
Peter Bell, CTO, SKiNNiO
Thursday, November 10th from 8:00 pm to 9:30 pm.
It has been suggested that great developers are at least ten times as productive as average ones. In my experience, this contrast is even more stark. Beyond a certain level of complexity, many developers fail to deliver robust, maintainable software whereas other developers can keep extending and refining your code base as your business evolves. But how do you find a great developer - and how do you persuade them to work with you?
Social Media Strategy: A Full-Day Workshop // BUSINESS 438
Jason Mitchell, Jayne Wise, Mary Healy, Jared Feldman, and Natan Edelsburg
Friday, November 11th from 9:30 am to 5:00 pm.
How do you turn an existing social media campaign into something novel that gets people talking? This full-day workshop will provide an up-close look at what’s new, what works, and what to watch out for as your company expands its social media presence. It will provide an in-depth overview of the latest strategies being used by top agencies and leading brands, with plenty of actionable tips you can apply to your own business.
We hope you'll join us.
The GA Team
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