We heard you're huge in Japan.
There's a lot to consider when you decide to go global. We're exploring the ins and outs of international expansion here at GA as we plan our new London campus. And next week, we want you to join us on the adventure.
Andy McLoughlin will be teaching a class on how to navigate overseas markets, and Martina Lauchengco will help you refine your marketing strategy the Silicon Valley Product Group way.
Not thinking that far ahead yet? Learn how and when to outsource your startup's operations, and get a primer on IP law, which can sometimes seem like a foreign language.
NEXT WEEK AT GENERAL ASSEMBLY:
Best Practices for International Expansion / Wed, 11/16, 6 pm - 7:30 pm
Outsourcing Operations / Thu, 11/17, 12 pm - 1 pm
Intellectual Property Law / Thu, 11/17, 6 pm - 7:30 pm
Rethink Marketing: A Half-Day Strategy Workshop (w/Martina Lauchengco, Partner, Silicon Valley Product Group) / Fri, 11/18, 8:30 am - 12:30 pm
Check out our full list of classes and workshops here.
Best Practices for International Expansion // BUSINESS 462
Andy McLoughlin, Co-Founder, Huddle
Wednesday, November 16th from 6:00 pm to 7:30 pm.
Join Huddle Co-Founder Andy McLoughlin for an in-depth overview of startup expansion challenges - cultural, legal, fundraising, hiring, and more. This class will teach students how to not only survive, but thrive outside of their home markets. Topics include: lessons learned from Huddle's experience of transplanting the company from the UK to the West coast; guidelines for dealing with common expansion challenges; and a list of top things US companies should know before moving to the EU.
Outsourcing Operations // BUSINESS 469
Jim Moran, Co-Founder, Yipit
Thursday, November 17th from 12:00 pm to 1:00 pm.
Outsourcing allows a startup to focus on its core competency, maintain an engineering focused culture, and add leverage to every member of its team. This class will discuss the ways in which an early-stage startup can effectively outsource its operations. Whether a company is just starting out and needs to scale its resources, or is looking towards future expansion, outsourcing is a common way to get a startup on the fast track to success.
Intellectual Property Law for Startups // BUSINESS 273
Sarah Feingold, General Counsel, Etsy
Thursday, November 17th from 6:00 pm to 7:30 pm.
Think of the Internet as a moshpit, a collection of priceless intellectual property. Now think of your startup, a supremely valuable but less chaotic hub of ideas, designs, text, methods, agreements, secrets and more. This class will start with the basics of copyrights, trademarks, trade secrets, patents, and contracts. It will then examine what aspects of a business can and cannot be protected, how to police these assets, and how to use other people’s intellectual property.
Rethink Marketing: A Half-Day Strategy Workshop (with Martina Lauchengco, Silicon Valley Product Group) // BUSINESS 249
Martina Lauchengco, Partner, Silicon Valley Product Group
Friday, November 18th from 8:30 - 8:00 pm.
If you want the world to care about your product, it needs to break through the din of everyday life. This intensive workshop introduces the CORE framework and the One-Sheet Marketing Plan to help you think differently about marketing. Ideal for companies at any stage wishing to improve their marketing effectiveness, the workshop will provide a crash-course in what successful marketing looks like for marketers and non-marketers alike.
We hope you'll join us.
The GA Team
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