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Your Month at GA | Scaling Beyond Seed Capital, An SEO Intensive, Brand Strategy Essentials, & More!

From: user 1.
Sent on: Thursday, December 8, 2011 2:29 PM
Check out our featured Classes & Workshops this December.
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Leadership: Lessons from the Startup World

When you're working on a startup, you have to wear a lot of different hats.

And this time of year, that's no exception. Whether it’s trading in your front end development hat for an I’m-so-thrilled-to-see-the-in-laws hat, or donning your new product manager hat through an endless loop of holiday music, you’ll want to stay balanced and stay sharp. GA is here to keep your head warm and buzzing with ideas.

Put on your creative hat and learn how to customize your Tumblr site with Gib Reimschussel from Start planning for growth in 2012 with our class on how to scale beyond seed capital. And brush up on your public speaking skills with TED coach Kelly Hadous. Because you never know who you're going to run into at a holiday party.

What hat have you been wearing lately?

We've teamed up with General Assembly Member startup PostHelpers to get a look at what you've been up to. Send us a pic of you wearing your favorite hat and get $10 off our featured Classes & Workshops in December.  

Customize Your Tumblr Blog
Thursday, December 8th from 6:00 pm to 7:30 pm.

This intermediate course will give you an opportunity to strengthen your HTML and CSS skills within the friendly and familiar framework of a blog. We will cover common page layout techniques, semantic mark up, handling different browsers, and how to inspect live pages to solve problems along the way. While the course will cover Tumblr customization specifically, the methods and skills learned will apply to other blogging platforms.

Web Design Best Practices
Saturday, December 10th from 1:00 pm to 4:00 pm.

In this class you will learn to design a website from the perspective of a freelance developer, creative, programmer, or client. No matter your angle it's crucial to understand the benefits of good web design practices. We'll focus on photoshop and creating functional designs from scratch. Beginners are encouraged to join, we will find a comfortable pace for the entire class.

Nailing the Pitch
Tuesday, December 13th from 6:00 pm to 7:30 pm.

You’ve spent months polishing the details on your product and now it’s time to let investors know what you have been up to. This class will teach you to put your best foot forward. As with any great presentation, you must know your audience first. Not every VC firm is the same and they don’t all agree on who’s the prettiest gal in the room. We’ll start with what VCs look for. How do you differentiate? How do you gain traction? Why is the market ripe? Turn your vision into a clearly defined story that leaves them begging for more.

Brand Strategy Jumpstarter: Defining Your Startup's Role in the World
Wednesday, December 14th from 6:00 pm to 7:30 pm.

This class will help you understand brand beyond the traditional definition of logo and identity and uncover how brand is the role your business plays in the world--both who you are and who you are for. The workshop will highlight lessons for startups using real world case studies and give you the tools to start developing your own brand strategy. Students will leave with the tools necessary to guide their startup to the next level.

From Start-up to Growth-Stage Company: How to Scale Beyond Initial Seed Capital
Thursday, December 15, 5:00 pm to 6:30 pm.

Join Insight Venture Partners and John Maloney, the President of Tumblr, for an up-close look at the growth challenges of scaling companies. This class is aimed at entrepreneurs who are working in, or wondering what the difference is between early stage and growth-stage companies. As companies move past initial product testing, finding customer fit, and raising initial capital, they will face new challenges. We'll outline key problems and provide solutions using several case studies.

Fundraising Pitch Coaching Workshop
Saturday, December 17th from 1:00 pm to 4:00 pm.

Crafting an effective venture pitch is one of the most important yet challenging tasks for a startup CEO. In this intensive three-hour workshop, students will learn how to build a powerful venture pitch in a collaborative, hands-on environment.

Intensive SEO Workshop
Saturday, December 17th from 1:00 pm to 4:00 pm.

Search Engine Optimization: it's not a marketing cure-all. It's not the province of spammers and content farmers. It is a great way to get the most out other marketing channels. Learn how awesome companies like AirBNB, OKCupid, and Mint used SEO to get the visitors they wanted, at a minimal marginal cost. This course focuses on fitting SEO into an existing marketing framework.

Feedback Loops
Monday, December 19th from 6:00 - 7:30 pm.

Badges, points and leaderboards are static elements that are seemingly being slapped on every possible experience. This class takes a deeper look at games of all varieties to better understand how embedded social incentives and dynamic reinforcement acquire, teach, engage and retain players. Participants will hopefully walk away with a better understanding of how games hook a player (often subconsciously) and have some ideas about how to apply meaningful incentives to non-gaming projects.

Best/Worst Brand Bootcamp
Monday, December 19th from 7:30 - 9:00 pm.

Developing a brand isn’t as simple as a $5 footlong and companies have failed quicker than you can say Qwikster. Join us as we go all out and dissect the best and worst out there. We’ll start our class with the basics of what it means to be a brand in 2011, some vocabulary, and how to work with an agency. We’ll see how brands connect to their customers across channels and how they stick. Next we’ll dive in to find the brands at the bottom of the barrel and see which ones made it to the mountaintop, and why. Students will leave with the practical skills necessary to build and manage their brand.

Public Speaking and Presentations Skills
Wednesday, December 21st from 7:30 pm to 9:30 pm.

Get up on your feet and learn to identify the physical and psychological blocks that are keeping you back from communicating your presentations with passion. Your speaking and presentation skills, or lack thereof, can influence an outcome dramatically. A well-trained voice will enhance your ability to convey your business objective and sell your ideas more effectively. Many powerful leaders know that in order to influence their audience they must move them emotionally. In the class, you will learn to be less self-conscious, and engage and connect more with an audience, through highly interactive exercises that are rooted in performance, psychology, and business.

We hope you'll join us.

The GA Team


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