Successful Sales Blogging: Do you know how to build your professional brand? The brand of "You, Inc"?
What if you could reach out to your customers and prospects with useful soft-sell information that builds mindshare and trust? LinkedIn and your company blog can help you make it happen. In this interactive session, you will learn what people are writing about, how and how often they blog, who they target, and why they keep blogging. Plus, you will learn three secrets to gain more page views by people you want to reach. Charlie Knapp is a sales-focused marketing director who has pioneered content marketing for Oracle and other firms offering SaaS and services. For example, at Oracle's Quest International Users Group, Charlie's blog posts reached an audience of 56,000 global users, managers, and executives. https://www.linkedin.com/in/charlesknapp/
Bill McCabe is co-presenting (https://www.linkedin.com/in/mccabebill), the #1 worldwide influencer in IoT according to Right Relevance. Bill builds high performance Sales Teams in the “Internet of Things” and “Professional Services” space. Bill works with companies like IBM, Deloitte, Intel , Accenture, Infosys, Airstream, Whirlpool, DirecTV, PWC and places roles like: Director/VP of Sales, Sales Managers/ Directors, Digital Transformation Director, Chief Digital Officer, Director of Connected Vehicles among others.
Why is blogging helpful to building your brand?
Establish Authority - Having a blog and writing about important topics that are relevant to your audience establishes yourself as an authority in the space. It enhances your professional image. A blog is to professionals in the 2000s what a business card was in the 1990s. Blogs are the new business cards.
Why else should you blog?
Build Rapport and Engagement, Create Opportunities, Tell Your Story, Build your brand, Stand Out, Validate Expertise
Blogs are the new resumes. Blogging about a topic you would like to be viewed as an expert in, can illustrate to readers, employers, and your network, that you are are skilled and knowledgeable.